Executive Assistant Real Estate

Aimee Mercer

310-***-**** ***********@*****.*** linkedin.com/in/merceraimee/

Wholesale Leadership

Innovative C-suite sales leader with a proven track record of increasing revenue, protecting global distribution channels, improving operational efficiencies, managing change, elevating brand reputation, and deepening relationships internally and externally with data-driven, collaborative and creative strategies.

Experience

Wholesale Consultant 2023-2024 Provided key decision making on merchandise assortment, trade show presence, product placement, pricing and avenues of distribution with emphasis on opening new accounts for celebrity denim brand (NDA).

Rustic Marlin increasing distribution for this home décor brand.

Director of Sales, Barefoot Dreams, Inc. 2021 – 2023

Quickly created and executed nimble sales strategies during a global pandemic to help this $165 million brand — which consistently appears on Oprah’s annual Favorite Things list — overcome supply chain issues, labor shortages and customer service challenges.

Consistently exceed ambitious annual sales goals by opening new business while protecting tier-one accounts.

Opened 12 new major and premium accounts including Revolve, Shopbop, FAO Schwartz, Disney Parks and Resorts, Petco and Evereve in a challenging economic climate.

Opened off-price accounts including Saks OFF 5TH, Bloomingdale’s Outlet, HomeGoods, Zulily and Otrium while growing Nordstrom Rack with a strategy that included an SMU program.

Opened 200+ new specialty accounts and improved the priority and processes for servicing specialty.

Negotiate all new and existing license contracts, minimum guarantees, distribution, and add properties.

Developed streamlined processes for reporting financials to include accurate forecasting, inventory turn and prep sheets.

Reduced chargebacks and domestic labor expenses by identifying, negotiating and getting buy-in from all major accounts for a global hang-tag program which reduced the need to reticket units based on individual account specifications.

Instantly increased sales by 40% by launching outlet on brand website.

Curate products for all promotions, launches, DTC website, events and brand partnerships with tailored assortments that inspire and maximize orders.

Served as interim merchandiser and partnered with design to identify assortment, SKU count, costing per season for all channels — including QVC — for seven months.

Monitor and analyze metrics that track all stages of the sales journey in real-time to adjust strategies and tactics as needed to maximize revenue while protecting brand reputation.

Sales Manager, Splendid 2014 – 2019

Generated half of the overall wholesale volume—and carried the best margin by regaining lost market share across multiple distribution channels.

Developed Nordstrom exclusive product for Holiday 2015 resulting in highest-performing item corporate-wide.

Increased account base to 140+ while navigating ownership change from VF Corporation to Delta Galil, a new software integration and warehouse relocation.

Accurately forecasted monthly, quarterly and annual sales, managed budgets for the West Coast wholesale division.

Produced exclusive product for Nordstrom Anniversary—their largest event and best barometer for vendor performance—achieving 85% sell-through in 3 days.

West Coast Sales Manager, Signal Brands 2013 – 2014

Launched three consumer brands—Splendid, Trina Turk and Ella Moss—with product licensee.

Increased sales by $1 million through strong relationships with Bloomingdale’s and Nordstrom.

Created a new revenue stream for each brand with a compelling, volume-driven, on-brand assortment.

Sales Manager Major Accounts, BB Dakota 2012

Increased sales of all West Coast major, full-price and off-price accounts including private label.

Established Nordstrom as a new national account resulting in a multi-million sales increase for BB Dakota.

Created a new $1 million private-label denim account with BEBE.

Senior Account Executive, BCBG 2006 – 2010

Led the Nordstrom account—BCBG’s most profitable—resulting in the highest gross-margin partnership for both brands.

Grew wholesale account from 71 to 113 doors in 2007.

Increased annual sales more than 268% in two years, from $9.5 million in 2006 to $35 million in 2008.

Achieved highest sell-through compared to both wholesale and BCBG retail stores.

Hired and mentored sales and support people.

Account Representative, Movado 2003 – 2006

Increased annual sales from $14.5 million in 2004 to $15.8 million in 2005 by supporting 530+ accounts in Southern Florida.

Nurtured relationship with Kay Jewelers to become a top vendor, increasing sales by $1 million in 2005.

Presented quarterly brand seminars for 600+ national account salespeople to build the brand.

Onboarded and trained new regional account representatives.

Negotiated prominent placement of product and coordinated in-store promotional events.

Accessories Buyer, Henri Bendel 1998 – 2000

Curated jewelry, handbags, cashmere, and small leather goods for this iconic Fifth Avenue store.

Consistently exceeded goals for sales and profitability, achieving the highest gross margin company-wide through vendor negotiations, mark-up, vendor support and co-op advertising.

Collaborated with Italian factories to design and produce private-label handbags and small leather goods, which had 100% sell-through and multiple reorders.

Sourced new vendors throughout Europe and negotiated exclusive product launches with select vendors.

Partnered with marketing to produce catalogs and direct mail pieces and wrote all product copy.

Skills

Global Strategy Team Building Mentorship Negotiation Operations Merchandising Assortment Planning Pricing Architecture Financial Profitability Licensing Microsoft 365 Advanced Excel ERP software Ecommerce CRM Vendor Portal Software Engaging Presentations Brand Strategy

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