Communication, Business, Digital Marketing, Market Research

continued…

Maria Grazia Imparato

Tarpon Springs, FL - US

**********@*****.** • 1-727-***-****

LinkedIn.com/in/mariagraziaimparato

QUALIFICATIONS SUMMARY

Seasoned business leader with over 25 years of experience promoting organizational goals through market research, marketing campaign development, communication, and team development. History includes broad success across industries, embracing both high-profile global brands and not-for-profit organizations. Expertise in leading both traditional and digital marketing initiatives, along with establishing communication strategies, coordinating events, and managing operational details.

Sales & Marketing: Strong data analysis background with the ability to translate insights into actionable solutions that drive business development, and product development.

Communication Strategy: Proven record of championing brand awareness and marketing campaign success through crafting effective, targeted messaging. Extensive experience developing communication strategies for businesses, not-for-profit organizations, and individual professionals (self-marketing).

Team Building & Professional Development Coaching: Sought-after mentor and engaging training facilitator. Specialties include, managerial skills, leadership, negotiation, project management, customer care, and problem- solving.

Market Research: Leverage motivational qualitative and quantitative methodologies to power new product development, retail strategies, branding and communication tactics, and customer/employee relationship management. Experience in survey design and facilitation. EDUCATIONAL BACKGROUND

Foreign Literature and Languages Degree

I.U.L.M, Milan, Italy

Fluent in English and Italian; Written and Oral intermediate in French, Basic Understanding of German. Professional Development:

MOOC, Marketing (Coursera – Wharton’s Business Foundations Specialization, University of Pennsylvania) MOOC, Digital Marketing (Coursera – Wharton’s Business Foundations Specialization, University of Pennsylvania) MOOC, Sustainable Development (Coursera – The Earth Institute Columbia University) Market Research Techniques Effective Communication Research Report Drafting Techniques Start-Up Financing (Impact Hub Italy) Solar Energy Industry Consulting Courses Communication Marketing Sales Organization

Management Psychology Sociology Anthropology Philosophy Linguistic. PROFESSIONAL EXPERIENCE

CONTRACT & COMMUNITY LEADERSHIP

Business Advisor & Student Mentor (2012 – Present) Engaged by numerous organizations and post-secondary education institutions to support professional development programs. Develop and implement initiatives to achieve both individual and organizational goals, create action plans, and lead marketing efforts for not-for-profit organizations. Maria Grazia Imparato

Page Two

Selected Contributions:

§ Served as a member and consultant of Impact Hub Italy, an international incubator of social innovation and co-working space.

§ Appointed Business Mentor for SINGA Business Lab Italia, promoting entrepreneurship of newcomers, including migrants and refugees. Facilitate workshops, mentoring, co-working, and networking.

§ Provided business advisory to A Coded World dedicated to sourcing talent from around the world, encouraging and supporting contemporary artists regardless of social background, ethnicity or nationality.

§ Delivered mentorship to students, including career orientation path development, at the Univeristà Ca’ Foscari in Venice, Italy.

§ Named an associate for Citizens for Air, a not-for-profit association dedicated to raising awareness and public understanding of the interaction between climate change and air pollution.

§ Named an associate of Selva Urbana Lab, a not-for-profit association reforesting urban areas in a participatory manner.

§ Provided volunteer support to multiple organizations: o FAI (promotion and protection of artistic and architectural heritage in Italy) – delivered event organization and promotional leadership.

o Silvia Tremolada Onlus (physical, sensorial, and intellectual activities for disabled people in Italy) - developed and implemented social media marketing campaigns.

o Tarpon Spring Shepperd Center (a non-profit charitable organization providing food, clothing, and outreach services to those who need a helping hand up) - sales staff assistant. RVV (RESEARCH DIVISION OF VALDANI VICARI & ASSOCIATI) Research Manager (2002 – 2007)

Recruited to establish and manage the firm’s newly created research division. Oversaw all operational and human resources functions. Mentored and coached staff, created performance metrics and best practices, and implemented innovative approaches to qualitative and quantitative methodologies. Selected Contributions:

§ Built and launched the research division, including creating roles and responsibilities for a 10-person team and defining team specialty areas (research, field, and analysts) to maximize productivity and effectiveness.

§ Powered double-digit growth and conversion over first 3 years – improved lead generation strategy. EVOLVERE

Research Manager (2000 – 2002)

Oversaw execution of qualitative and quantitative projects, with a focus on Customer and Trade Experience, Mystery Shopping, and Employee Satisfaction. Developed corporate mood analysis and supported business development initiatives. ADDITIONAL CAREER HISTORY:

Human Resource Support Specialist (2000), MERCURI URVAL (Executive Search Firm) – Recruitment assistant. Research Manager (1998-2000), ART (Market Research Agency) – Qualitative and quantitative project leadership. Senior Researcher (1995-1997), IPSOS (Market Research Agency) – Quality Project Team. Senior Researcher (1991-1995), Research International (Market Research Agency) – Barilla and Unilever’s Italian and European Innovation Center.

Junior Researcher (1989-1991), Marcam (Market Research Agency). Business Analyst (1986-1989), CMR-Nomos (ICT Market Research Agency). Executive Office Manager (1983-1985), Teca Systems (Water treatment plant project).

Contact this candidate