Project Manager Research Analyst
Resume:
Akriti
Research Analyst & Project Manager
*******@***.*****.*** • +1-984-***-****
https://www.linkedin.com/in/akriti13/ • Houston, US
Dynamic Research Analyst and Project Manager with extensive experience in the social and development sectors. Skilled in leading research initiatives that drive social impact, enhance public health programs, and inform strategic policy decisions. Expertise in applying behavioral science principles to develop targeted interventions, improving service uptake, and promoting long-term behavioral change. Proven track record of publishing influential studies and presenting at national and international conferences. Committed to using technology to create a more inclusive and equitable society.
Areas of Expertise
● Applied Behavioral Science
● Cross-functional Team Leadership
● Data Analysis & Synthesis
● Human-Centered Design
● Quantitative & Qualitative Research
● Stakeholder Engagement
● Strategic Policy Development
● Survey Design & Implementation
● User Experience Enhancement
Qualifications
● Behavioral Science Application: Successfully led the creation and execution of behaviorally informed strategies at Conexio Consulting, achieving a 10% boost in user engagement and product adoption.
● Cross-functional Collaboration: Demonstrated ability to work closely with cross-functional teams, integrating behavioral interventions into product features and messaging, resulting in actionable insights and improved user experiences.
● Quantitative Research Expertise: Designed and executed a comprehensive quantitative study at the Annenberg School of Communication with 1000 participants, producing a published report that informed future trends and policy decisions.
● Public Affairs Leadership: Managed large-scale COVID-19 attitudes assessments for UNICEF, impacting $7.5M individuals and increasing program effectiveness by 10%. Oversaw urban and rural assessments of sexual health behaviors across two countries for the Bill and Melinda Gates Foundation, improving client behavioral outcomes by 15%.
● Stakeholder Engagement and Advisory: Advised Fortune 500 companies on service and product improvements, leading to 8% strategic cost savings, and secured funding for new initiatives through coordinated proposal and presentation development.
● Academic Contributions and Public Health Initiatives: Presented research on consumer behavior and social marketing at national and international conferences, and designed initiatives that increased access to mental health services for underserved populations during the COVID-19 lockdown at Shiv Nadar University.
● Non-Profit Advisory and Capacity Building: Spearheaded capacity building initiatives for social enterprises at Sattva Consulting, achieving estimated annual revenues of $90K. Contributed actionable insights for nutritional garden projects through extensive survey implementation.
● Project Management and Research Methodology: Led multiple research projects, including market research for contraceptive methods and corporate reputation studies, employing mixed methods approaches, data validation, and comprehensive reporting to drive informed decision-making.
● Behavioral Interventions and Policy Impact: Conducted research to prevent discrimination against migrants in Peru, developed frameworks for sustainable consumption, and assessed the effectiveness of COVID-19 interventions, producing high-quality community-sourced data for policy decisions.
Professional Experience
Conexio
Research Analyst and Project Manager
2023 — Present
Lead the development and implementation of behaviorally informed strategies to enhance user engagement and product features. Collaborate with cross-functional teams to integrate research insights into product design, ensuring seamless user experiences. Apply behavioral science principles to refine product messaging and reduce user drop-off rates.
● Boosted user engagement and product adoption by 10% through behaviorally informed strategies and iterative design.
● Minimized user drop-off rates by 5%, contributing to a more cohesive user experience.
● Elevated user satisfaction scores by 15%, indicating a successful application of behavioral science principles. University of Pennsylvania
Research Assistant
2022 — 2023
Conducted extensive quantitative studies with 1000+ participants to explore user preferences and behaviors. Developed targeted survey questionnaires to gather data on innovative technology usage. Analyzed findings to produce influential reports shaping future trends and policies. Innovated research methodologies blending qualitative and quantitative approaches for impactful social change.
● Published groundbreaking research on the creator economy, providing insights into the relationships between brands and creators.
● Completed a nationally representative and statistically reliable study, contributing to the understanding of the creator economy's size, shape, behaviors, and attitudes.
● Enhanced the research team's capabilities by introducing advanced user research techniques, subsequently informing program and initiative design for social impact.
Ipsos
Senior Research Associate, Public Affairs
2021 — 2022
Managed research for public health and social programs, driving policy impact. Led a UNICEF team in COVID attitudes assessment, boosting outcomes by 10% through data analysis and recommendations. Directed sexual health assessments in urban and rural areas, improving behavioral outcomes by 15% across two countries. Advised Fortune 500 firms on service enhancements, achieving 8% cost savings. Coordinated proposals, securing project funding and building stakeholder relationships.
● Enhanced program effectiveness for UNICEF's COVID attitudes assessment by 10%, impacting $7.5M individuals through targeted recommendations.
● Optimized behavioral outcomes by 15% for BMGF's sexual health assessment, managing field teams and consultants across two countries.
● Achieved 8% strategic cost savings for Fortune 500 companies through targeted service and product improvement consultations.
● Successfully secured funding for new initiatives by coordinating with stakeholders to develop compelling proposals and presentations.
Shiv Nadar University
Research Assistant
2020
Managed research projects on COVID-19 lockdown consumer behavior, creating personas for public health and targeted marketing. Enhanced mental health service access for underserved populations. Presented findings at national/international conferences, Page 3 4
contributing to consumer behavior and social marketing discussions. Applied qualitative/quantitative research for impactful social programs and policy analysis.
● Successfully impacted the lives of over 1,500 individuals through a consumer behavior project that informed public health and marketing initiatives during the COVID-19 lockdown.
● Increased mental health service accessibility in low socio-economic areas of Delhi through innovative healthcare initiative design.
● Presented research findings at multiple conferences, enhancing the academic discourse on consumer behavior and social marketing.
Sattva Consulting
Research Analyst
2019
Led capacity building initiatives for social enterprises, enhancing their potential to achieve estimated annual revenues of USD 90,000. Conducted on-ground survey implementations for over 100,000 participants in a Reliance Foundation project, providing critical insights for the program's success.
● Led capacity building efforts for social enterprises, enabling them to achieve annual revenues estimated at USD 90,000.
● Implemented survey plans on the ground for a Reliance Foundation project on nutritional gardens, gathering actionable insights crucial to project success from over 100,000 participants. Education
Master of Behavioral and Decision Sciences University of Pennsylvania Consulting Lead, Behavioral Economics Theory and Research (BETR) Collective; Nudge Cartography Researcher, Wharton Computational Social Sciences Lab, Wharton School; Researcher, Meaning Making, Graduate School of Education. Bachelor of Management Studies Shiv Nadar University, School of Management & Entrepreneurship Specialized in Marketing, Strategy and English Literature; magna cum laude, Dean’s List; Awardee, Academy for International Business (AIB) 2021; Associate Secretary - Marketing Association; Lead – Social Services Association. Projects & Publications
● Creators Uncovered: Insights from US Content Creators (The Keller Advisory Group): Conducted large-scale quantitative research on behaviors and attitudes of US content creators, focusing on innovative technology use. Predicted future trends in the creator economy to guide marketing and business strategies.
● Ideas42 - Charitable Giving Team: Conducted primary research to uncover insights for designing targeted strategies and interventions. Expected to increase service uptake among donors by 15% and promote long-term habit formation.
● World Bank - Mind, Behavior and Development Unit (eMBeD): Developed robust research tools using behavioral science to address migrant discrimination and enhance financial inclusion, improving data accuracy and policy relevance.
● Deloitte Consulting - Imagine Team: Created a framework aimed at increasing sustainable purchases and behaviors among buyers, projected to achieve over a 20% increase.
● Social Media Marketing Applications and Fashion Brands: A South Asian Perspective (IGI Global): Explored social media marketing strategies for South Asian fashion brands, highlighting platform significance, challenges, and practical recommendations.
● Artificial “Emotional” Intelligence or Emotional “Artificial” Intelligence - A Perspective: Presented an advanced academic framework on the impact of artificial intelligence on emotional intelligence at the Academy of International Business (AIB) US Southeast 2021 Conference. Awarded 'Best Undergraduate/Master's Research'. Page 4 4
Licenses & Certifications
Business Analytics for Decision Making, University of Colorado Boulder Qualitative Research, University of California
Quantitative Research, University of California
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