Digital Marketing Product Development

Valeria Isabel Perez

917-***-**** ********************@******.***

http://www.linkedin.com/in/valeria-perez-050096220 The Fashion Institute of Technology; SUNY, NYC

BS degree in Fashion Business Management; Minor in Ethics and Sustainability; Dean’s List, Magna Cum Laude 05/24

AAS degree in Fashion Business Management; Dean’s List, Magna Cum Laude 05/22 Skills

Functional—Merchandising, visual merchandising, inventory, sales-floor replenishment, buying/ planning, product development, data mining/analysis, retail management, digital marketing, social-media-platform management, retail math, customer service, fashion styling, fashion forecasting, textiles and fabric knowledge, strategic planning, professional presentations, mood boards, computer-aided product development Computer/Technical— PC and MAC operating systems, Microsoft Word and Office Suite (including Excel, PowerPoint), Adobe (Illustrator), Google Suite (Docs, Sheets, Slides, Google Colab), Pinterest, Canva, social-media platforms, digital marketing

Languages— Fluent in English and Spanish; working knowledge of Italian Soft— Commercial awareness of present fashion trends, good eye for composition and proportion, communications/networking, creative problem-solving techniques, can-do attitude, multi-tasking, initiative, critical thinking, leadership, strong work ethic, detail-oriented, creative, entrepreneurial, ambitious, eager to learn Work Experience

Findings Showroom - Wholesale Sales Intern, NYC

02/01-02/29

-Conducted detailed research and analysis of market trends and identified opportunities to apply to core customer strategies.

-Coordinated model stations during buying appointments, ensuring all samples were styled appropriately, contributing to a positive buying experience.

-Owned the selection of merchandise and curated product presentations.

-Logged order forms, noted discrepancies, and updated month-to-date numbers to ensure accurate inventory and sales tracking.

-Provided logistical support for Account Executives during market week, assisting in merchandise curation and creating a seamless showroom experience.

Altuzarra – Sales Intern, NYC

12/2023

-Assisted the Sales and Merchandising team with setting up, organizing, and curating merchandise prior to market week, ensuring a compelling product presentation.

-Played a key role in selecting top looks for client appointments, aligning with seasonal merchandise plans and pricing strategies.

-Performed general office duties to support the sales team, ensuring efficient operations and timely completion of tasks.

-Partnered with cross-functional teams to build, assort, and plan the line for designated categories.

-Worked with the planning team to ensure proper buy depth based on sales expectations. AREA – Sales Intern, NYC

09/01

-Facilitated pre-market preparations, including appointment scheduling, document preparation, and resolving client scheduling conflicts.

-Supported showroom coordination tasks by welcoming clients, overseeing model coordination and attire, and maintaining sample and space conditions, ensuring a professional and appealing showroom environment.

-Participated in order input procedures and dispatched order confirmations, managing item entry and product attributing based on approved buy plans.

-Contributed to the preparation and smooth execution of FW24 market activities, revising and enhancing linesheets, curating merchandise, and arranging the showroom meticulously for client appointments.

-Developed strong partnerships with cross-functional teams including planning, product development, and digital commerce to ensure a cohesive merchandising strategy.

-Partnered with the sourcing team to manage flow and timing of deliveries.

-Ensured ongoing coordination with digital commerce and cross-functional teams on final assortment and any updates as needed. COS, Personal Stylist, NYC

06/23

Identify customers’ needs and help them create complete looks that match their style by—

- Offer personalized styling tips

- Suggest alternative outfits and colors to create unique looks

- Create a client book

- Strategically leverage private client relations and VIP experiences for high potential customers

- Build credibility and trust as a personal stylist and fashion expert by staying current with market competition, industry, fashion trends, and customer shopping behaviors.

Sarah Slutsky Studios, NYC 01/23 - 06/23

As styling intern, contribute to fitting preparations, shoots, premiers, press tours by —

-Assisting in sample trafficking for brands and clients

-Creating mood boards and brand research for clients and events

-Merchandising/sourcing appropriate shoes and garments for the client. Rentrayage, NYC 06/22 – 09/22

As product-development intern, contributed to the strategic success of spring and resort

‘22 collections by collaborating on teams responsible for managing—

-Production of apparel made from repurposed and re-designed pieces

-Styling for photoshoots and website content

Campus and Community Involvement

Team Member, FIT Merchandising Society Fall ’21 - Present Team Member, FIT Latinx Culture and Career Association Fall ’21 - Present Volunteer, New York Fashion Week Fall and Spring ‘22

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