Sales, marketing and motivation consultant

Steven R. Bash 773-***-****

Dallas/Fort Worth, TX **********.******@*****.***

Summary of Qualifications

Seasoned sales, marketing and business development manager with proven revenue building achievements. A savvy motivator and solution seller adept at planning and implementing sales and marketing programs, creating and targeting communication efforts, analyzing and maximizing face-to-face and team sales efforts. Delivers insight and expertise building business and businesses, determining new profit opportunities, increasing product and service sales, boosting productivity and morale. Leverages a dynamic blend of people smarts, common sense pragmatism and organizational understanding, assuring immediate positive results. More than fifteen years of progressive leadership and management experience involving: Sales Development

• Grow Sales and Revenue

• Set Appointments and Generate Leads

• Develop, Communicate and Track Goals

• Analyze and Improve Performance

• Lead Sales Teams

Business Development

• Entrepreneurship

• Develop and Grow Channels

• Manage Distribution, Internal and External Resources

• Manage Loyalty, Engagement, Recognition Programs

• Build Partnership, Co-op and Private Label Programs Marketing Management

• Develop Plans and Set Targets

• Brainstorm with, Lead Creative Teams

• Create Internal and External Messaging

• Write Copy and Develop Content

• Manage Print, Electronic, Social, Digital Marketing Project Management

• Oversee Profit and Loss

• Track Projects, Create Timelines

• Select, Oversee Vendors

• Create, Manage Budgets

• Manage Meetings, Events, Trade Shows

Professional Experience

Sunrun

Solar Advisor, Dallas/Fort Worth, TX 2024

Solar Advisor, Chicago, IL 2023 - 2024

Solar Advisor, Denver, CO 2021 - 2023

Solar Advisor III, Dallas/Fort Worth, TX 2019 - 2021 Identify, educate and sell customers on the benefits of using Solar Energy to power their homes. Build brand, image and customer base.

• Member, Suns of Energy team, Finished #1 in USA, The Bigs sales contest, 4th Quarter 2023.

• Finished top 10 in Sales, USA, 2022

• Finished top 2% in Commission, USA, 2022

• #1 in Sales, Colorado Market, 2022

• Finished #2 in USA, The Rally sales contest. 3rd Quarter 2022

• Achieved top-tier “Franchise” status in the annual rewards program, September 2022

• #1 in Sales, Texas Market, 2021

• Regional Sales MVP, October 2020

• Promoted to RSAIII, July 2020

• Regional Sales MVP, June 2020

• June 2020, achieved first in-store sale in country, post-Covid

• Regional Sales MVP, May 2020

• April 2020, deemed essential employee, retained for remote Inside Sales role during Covid

• November 2019, most leads set in country, Black Friday weeks Stryve Biltong: Brand Ambassador. Madison, WI 2019 1099 Independent Contractor. Built brand, sales, image for new snack products at Walmart, GNC, Convenience Stores. Helped gain brand, product recognition, customers. Led to exponential growth in stores offering company's products in assigned region. Look Media: Brand Ambassador, Madison, WI 2018

1099 Independent Contractor. Built brand, sales and image for client Madrinas Coffee at Target stores in the Madison, Wisconsin area. Drake Staffing: Call Center, Madison, WI 2017 – 2018 Inbound and outbound calling, primarily conducting Energy Company Surveys for client TetraTech. Levy Restaurants, Wrigley Field, Chicago, IL 2015-2016 Client Service

Delivered high-end service to clients and customers of the Chicago Cubs at the Budweiser Party Patio at Wrigley Field. Bash Worldwide, LLC, Chicago, IL 2006 - 2017

President

Built creative marketing and motivation company. Planned, conceived, implemented marketing, sales, communication, promotions strategy for company, clients. Sold, sourced, managed creative marketing, sales incentive, customer loyalty, employee motivation, engagement, brand and revenue building programs. Developed and ran meetings, events, merchandise and travel reward programs.

• Built own business, achieving double-digit sales increases six years in a row. Grew revenue to six figures.

• Ran a promotional products distributorship, developing successful promotions for corporate and agency clients.

• Challenged by client to create VIP Reward Program. Conceived, managed program, contributing to increased daily sales.

• Sold, sourced and ran meeting, event and travel programs, managing an IATAN listed travel agency. City Foods, Inc., Chicago, IL 2008 - 2010

Marketing Director

Teamed with senior executives to plan, create, manage sales and marketing programs for packaged goods company in food industry. Built brand, revenue, image. Directed retail, restaurant, food service, institutional marketing. Managed private label and co-op programs with marketing partners. Oversaw projects and budgets. Directed design, production, digital marketing, packaging redesign. Conceived, wrote, placed ads, brochures, collateral, signage, communications. Managed public relations, trade shows. Created, managed website, SEO strategy. Identified, acquired, sold to, serviced accounts. Purchased, sold meat.

• Recognized need for modernization of brands. Initiated and led agency selection process. Guided product repositioning, package and logo redesign, trade show program, signage and collateral upgrades. Generated 12% sales increase in first year.

• Challenged by ownership to invigorate e-marketing efforts. Directed renovation of website, planned and implemented SEO strategy. Web traffic increased over 60% in first month.

• Tasked by management to reduce marketing expenditures without cutting effectiveness. Researched and obtained federal reimbursement for almost 50% of annual budget. Increased sales growth rate. Built new domestic and international markets.

• Tasked to help attain Costco as a customer. Directed marketing team in successful acquisition of targeted client. Dynamarkets, Incorporated, Northbrook, IL 1991 – 2006 Vice President, Sales and Marketing, 2001 – 2006. Marketing Manager, 1991 – 2001. Helped grow Creative Marketing and Incentive Company. Conceived, implemented sales and marketing strategy. Created, sold, managed communication, sales incentive, employee motivation, customer loyalty, team engagement, recognition, safety and wellness programs. Targeted, acquired, serviced clients. Planned, bought, sold, managed meetings, events, trade shows, promotions, merchandise and travel reward, group and individual travel programs. Managed office, projects, purchasing, production, distribution, billing, fulfillment. Hired, led employees, contractors, vendors. Clients included: AT&T, Continental Airlines, Draft Direct, Foote, Cone & Belding, Gibson Guitar, Illinois Masonic Hospital, Ogilvy & Mather, Medline Industries, Meijer Stores, Siemens, SuperValu, Topco, Weldbend, Zenith.

• Identified opportunity to turn around declining sales. Conceived, developed and launched Promotional Products Division. First year’s sales accounted for over 30% of company revenue.

• Anticipated changing business climate would necessitate development of additional revenue stream. Researched, created and implemented new business plan within 5 months. Client base increased 4-fold in first year.

• Recognized need, led redesign of company’s purchasing processes. Conducted evaluation, purchase and implementation of new purchasing system. Changes were implemented under budget, maintained headcount and led to increased productivity.

• Challenged by client to increase product sales and customer penetration. Devised a market expansion strategy plan, identified customers and developed targeted marketing vehicle within 60 days. Grew sales volume by 25%. Bridgestone/Firestone, Incorporated. MasterCare Division. Chicago, IL 1988 – 1990 Copywriter

Conceived and implemented marketing strategies, managed projects for retail service center division of international automotive manufacturer. Wrote ads, direct mail, sales promotion and incentive programs, signage, point of purchase materials, newsletters, credit card promotions, statement stuffers, training and recruitment materials, corporate communications and executive policy statements. Ad Agencies and Freelance 1981 – 1988

Semel/Kaye & Company, Northbrook, IL Copy Director 1986 – 1987 Zylke & Associates, Northbrook, IL Copywriter 1983 – 1985 Brand Advertising, Chicago, IL Account Coordinator, PR Manager 1981 – 1983 Education

BOSTON UNIVERSITY. Graduate Study. Public Communication Institute. VANDERBILT UNIVERSITY. Bachelor of Arts. Major: Interdisciplinary Communication. Minor Hours: French.

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