L INKS
Portfolio
SKILLS
Digital Marketing
Campaign Management
SEO
Copywriting
CRM Systems
PPC Advertising
Content Strategy
Adobe Creative Suite
UI Design
EMPLOYMENT HISTORY
MAY 2017 - MAR 2020
Corporate Sales Manager, Delta Air Lines, Greater Minneapolis-St. Paul Area FEB 2015 - MAY 2017
Brand Advisor, Delta Air Lines, Greater Minneapolis-St. Paul Area JAN 2014 - FEB 2015
Customer Sales, Delta Air Lines, Greater Minneapolis-St. Paul Area EDUCATION
SEP 2020 - DEC 2023
Technical Communication, Metropolitan State University, Greater Minneapolis-St. Paul Area
INTERNSHIPS
SEP 2022 - DEC 2023
Event Planning and Marketing, Minneapolis Vintage Market, Minneapolis *********************@*****.***
651-***-**** CASSIDY SANGSTER
CONTENT & DIGITAL MARKETING STRATEGIST
PROFESSIONAL SUMMARY
Analytical Content & Digital Marketing Strategist, bringing more than seven years of expertise in digital solutions and strategic marketing management. Skilled in data analysis and digital advertising, including PPC across various platforms, aiming to drive significant improvements in campaign performance and audience reach. Committed to aligning marketing strategies with the mission-driven goals of the Amherst H Wilder Foundation. Served as vital link for sales team, providing program information and research Utilized persuasive communication to nurture customer relationships, spurring a 20% increase in repeat sales
Actively engaged potential customers, overcoming objections and driving a 15% rise in new customer acquisition
Pioneered thorough training, leading to a new call center launch in the Philippines Guided multiple teams to exceed operational efficiency benchmarks Boosted specialist performance, with many hitting 100% efficiency levels Pioneered innovative digital marketing strategies, ranking in top 5% of sales performers
Ensured impeccable record keeping with a 100% accuracy rate in sales data management
Utilized excellent communication and problem-solving skills, consistently surpassing sales targets
Delivered superior customer service, setting a new standard in customer relations Bachelor’s Degree in Technical Communication with Minors in User Experience Design and Advertising.
Graduated with Cum Laude honors.
Spearheaded the creation and implementation of impactful social media marketing campaigns
Produced eye-catching advertisements across various social media channels resulting in a 15% increase in event participation