B R I A N A S A BST N D O V A L T O D D
A D M I N I S T R A T I V E M A N A G E R
C O N T A C T
*******************@*****.**
mFort Worth, Texas
UNIVERSITY OF NORTH TEXAS AT
DALLAS
Master of Science in Public
Leadership
E D U C A T I O N
S K I L L S
Project Management
Public Relations
Teamwork
Time Management
Leadership
Effective Communication
Critical Thinking
Organizational Skills
Problem Solving Skills
Recruiting
Analytic Skills
Marketing
HRIS System’s
HR Polices
Training Development
P R O F I L E S U MMARY
Experienced and results-driven administrative manager with over 10 years of experience seeking to transition into a marketing role. Proven ability in strategic planning, relationship building, and project management, with a strong understanding of market trends and consumer behavior. Adept at creating and implementing successful marketing campaigns, leveraging excellent communication and analytical skills to drive brand awareness and engagement. Looking to apply HR expertise in team collaboration and stakeholder management to contribute to innovative marketing strategies and business growth. I am seeking a challenging role where I can contribute my skills in strategic planning, team leadership, and creative problem-solving to achieve business objectives. WORK E X P E R I E N C E
Human Resources Manager 2023 - PRESENT
Worthington Renassiance
Workforce Administration Manager 2022-2023
American Airlines
Brand Operations Manager 2017-2022
Victoria Secret’s
Oversaw the creation of engaging content for various platforms, collaborating with internal teams and external agencies to ensure brand consistency and relevance consistent with the airline. Collaborated cross-divisionally with internal teams (Sales, Creative, Digital and Social Media, Public Relations, Special Events, TV, Travel, Premium Experience, Loyalty Marketing, Ticketing, Merchandise, and Finance/Accounting) to ensure maximization of internal resources for event marketing and promotional campaigns.
Developed and executed targeted marketing campaigns, resulting in a 25% increase in lead generation.
Implemented SEO strategies that improved website traffic by 30%, enhancing online visibility and positioning the company. Oversaw and assisted in all aspects of brand development for events.
Established and maintained key deadlines in alignment with overall marketing, sponsorship, and production plans. Maintained and developed administrative tools to manage all events and employees provided weekly, monthly, and quarterly reports to DHR. Managed and administered consistent communications strategies for, both internally and externally, ensuring polices and procedures are being consistent.
Developed strong relationships with existing, new, and potential sponsors to maximize marketability, activation, and usage of intellectual hotel rights.