Social Media Team Leader

GINGER RENSHAW

DEMO 918-***-**** *************@*****.***

CORE COMPETENCIES

Leadership via Collaboration Creative Solutions to Complex Problems End-to-end Industry Expertise Development of Strategic Concepts KEY SKILLS

Proven Team Leader: Consistently demonstrates ability to effectively lead internal and external teams on projects by fostering collaboration to consistently achieve strategic objectives. Seeks to empower team members to perform at their best, provides clear direction and tangible goals, communicates expectations, and takes ownership of project outcomes. Versatile Creative Professional: Experienced and adaptable creative professional with a diverse background in script writing, print, social media, video editing, animation, tradeshows, live events, video shoots, and budgeting. Leveraging a broad skill set cultivated through various projects, adept at producing impactful written and visual content tailored for diverse platforms and audiences. Passionate about merging past experiences with creative expertise to drive engagement and deliver compelling narratives

Strategic Planner: Adept in all stages of content creation including conceptualization, design, budget management, and project execution all while ensuring alignment with organizational objectives and values.

Solution Finder:

Addresses challenges by finding the root causes of issues and then developing practical solutions. Natural aptitude for multitasking and maintaining organization amidst complexity. EXPERIENCE

Wal-Mart, Global Tech Division - Bentonville, Arkansas 05/22 - Current

Manager, Communications

• Content Creation: Conceptualize, storyboard, and produce engaging videos, graphics, and animations that align with the brand's objectives and messaging.

• Podcast Production: Oversee the production and editing of podcasts, from creating the graphic animations, content development to post-production, to deliver insightful and captivating video content for our audience.

• Product Launch Videos: Collaborate with cross-functional teams to create compelling videos that showcase new products and services, highlighting key features and benefits to generate excitement among customers and stakeholders.

• Training Videos: Develop informative and visually appealing training videos to educate employees and stakeholders on various topics, ensuring consistent knowledge transfer and skill development across the organization.

• Animated Video Assets: Utilize animation software to design and animate video assets that enhance the visual appeal of digital platforms, presentations, leadership meetings, and marketing materials, effectively communicating complex ideas and concepts.

• Technical Expertise: Demonstrate proficiency in editing software such as Adobe Premiere and After Effects for video editing and animation, as well as hands-on experience in setting up and operating video equipment to ensure smooth production workflows.

ONE Gas - Tulsa, Oklahoma

03/14 - 05/22

Sr Animator and Designer

• Create content: Conceptualizing, storyboarding, and developing compelling social media posts, videos, graphics, and animations tailored to reflect the brand's objectives and messaging. Additionally, creating training and safety materials to enhance employee and public awareness.

• Leadership meetings: Collaborated with leadership and execute annual meetings, United Way campaign kick-off events and leadership summit yearly. Provided meeting visuals and ran switch with multi-camera shoot setup.

• Live events: Managed recording and broadcasting live leadership meetings, for 5,200 employees, with 600 attendees in-person and the remainder participating remotely via Teams and Zoom. Ensured seamless coordination between technical aspects and content delivery, resulting in engaging and successful events.

• Led a team: Designing social media templates for employee utilization, ensuring consistency with the brand while fostering creativity and individual expression

• Engaged: Close collaboration with internal stakeholders, such as Corporate Affairs and leadership, to propel our employee initiatives across social media platforms, maintaining adherence to our brand standards and industry voice. Whistler Media Group - Tulsa, Oklahoma

06/12 – 03/14

Art Director

• Managed team: Four staff members, overseeing the production of various multimedia content including videos, animations, and graphics for websites and social media platforms. Additionally, responsible for designing marketing materials and billboards, encompassing both digital and print formats. Hammerhead Bikes - Tulsa, Oklahoma

10/08 – 06/12 Mountain Bike Shop

Creative Director/Retail Marketing/Promotions/Social Media

• Designed and maintained point-of-sale websites: Managed social media accounts, and cultivated corporate branding, encompassing logos, product designs, and strategies for retail shop product placement. Proficient in producing web videos and crafting diverse marketing materials to bolster promotional campaigns and effectively engage customers.

Winnercomm - Tulsa, Oklahoma

1/06 – 03/10

Creative Services Manager/Production Coordinator

• Project and event management: Oversaw projects and managed design and video shoots for a team of eight staff members. Coordinated with both internal and external clients on various initiatives including commercials, social media campaigns, project budgeting, trade shows, events, marketing efforts, and national sales projects.

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