E-Commerce Client Relations

HANK W. PARK

Pleasant Garden, NC ***** 336-***-**** **********@*****.***

CHIEF OPERATING OFFICER

STRATEGIC SALES MANAGEMENT CHIEF REVENUE OFFICER CLIENT RELATIONS

SUMMARY OF QUALIFICATIONS

Innovative and results-driven Chief Revenue/ Operations Officer/VP Marketing with a proven history of exceeding revenue targets and driving business growth, while optimizing operational efficiency and delivering organizational success.

Possesses exceptional leadership skills, having successfully built and led high-performing sales teams, cultivating a culture of excellence and collaboration, including the 1st Communication Brokerage House within the USA.

Background managing B2B,B2C, D2C teams developing innovative sales strategies that maximize profitability and market penetration resulting in $100’s of millions in revenue.

Strengths in fostering cross-functional collaboration and aligning business objectives with operations, while also identifying and capitalizing on emerging opportunities.

Utilizes a strategic vision and customer-centric approach, consistently delivering outstanding sales performance and fostering enduring client relationships through a keen understanding of market trends and customer needs.

AREA OF EXPERTISE

E-Commerce Account Management Sales Management Team Building Interpersonal Communications New Business Development Sales Operations B2B Client Relations Direct & Indirect Sales Lead Generation Contract Negotiation Sales Force Development P&L Management Revenue Optimization Market Analysis / B@B & B2C Marketing Campaings

PROFESSIONAL EXPERIENCE

VP Sales / Operations Web 4 Half LLC dba Proimprint Asheboro, NC Dec 2022 – Current

Oversaw the daily sales/operations of e-commerce promotional marketing distributor/manufacturer, including the SEO/PPC budget of $1.5 million annually. Define and implement overall operational strategy, structure, and processes that will enable the company to continue to scale successfully via e-commerce channels.

Staff Management:

Oversee management team consisting of Plant Manager, Production Manager, HR Director, CFO, Director of Marketing, Director of IT, and Merchandising Manager driving key sales efforts to maximize overall delivery of revenue, cost, expense, and profit targets.

Manage a sales force of 45 Inside Sales Reps and National Sales Executives producing more than $20 million in annual revenue by targeting the right prospects, building relevant value propositions, expanding the pipeline, winning profitable deals, and managing sales activities.

Monitor the market and competitor products and activities, providing insight to create compensation plans, quotas for sales departments, and metrics to ensure KPIs.

Manage IT team tasked with managing 11 e-commerce websites processing more than 2000 transactions monthly.

Operations Management:

Collaborate with CEO to create and implement a 3-year business plan with goals of growing the company to $50 million in annual revenue.

Manage operations, manufacturing promotional marketing of indoor/outdoor magnets producing more than 500 orders per month generating $3 million in annual revenue.

Negotiate contracts with all suppliers to ensure favorable pricing and rebates.

CSO/COO AGB /Invigorate Solutions LLC City, ST Mar 2018 - Dec 2022

Managed all revenue and daily operations of a global digital marketing agency. Worked hand and hand with the CEO on new product offerings, KPIs, and company vision, establishing AGB as a premier global digital marketing agency.

Marketing Management:

Managed over $4.5 million in ad spend, ensuring effective design of over 1300 websites and 630 SEO campaigns.

Successfully negotiated a national partnership to be the exclusive digital marketing partner for OxiFresh Carpet Cleaning (750 franchise locations nationwide).

Oversaw the build-out and implementation of additional customer markets, growing from a single marketing platform to offering services on all platforms in the digital marketing space.

Specialized in SEO/GMB, web design, social media content/SDS, mobile marketing, Google AdWords, and programmatic marketing.

Operations Management:

Strategically managed and evaluated the performance of a team of 45, including sales, customer services, customer onboarding, and account management.

Enhanced company trajectory and market outreach by increasing from 4 employees and $1.2 million in annual revenue to 45 employees and $8 million in annual revenue during the first 15 months with the company.

Handled all vendor agreements, managing partner relationships on a day-to-day basis.

Vice President America’s Timelink USA Greensboro, NC Sep 2017 - Aug 2019

Established national sales plan (including sales and support staff management, quotas, territory assignments, and compensation). Created budget & KPI for North America while working directly with CEO & CSO to create and implement national marketing plan.

Sales Management:

Managed national sales staff with a $40 million quota, selling IFPD, PCAP, LCD flat panel video conference, digital signage, AIO thermal detection equipment, and interactive video walls through channel partners.

Serves as part of senior management team establishing company brand for the US market, developing product and national sales plan, & designing and implementing channel partnership agreements through North America.

Operations Management:

Worked directly with CEO and manufacturing team out of China on worldwide supply chain management policies and procedures.

Negotiated contracts with OEM partners, audio video distributors, and manufacturing reps throughout territory.

Work directly with audio/ video consultants and design engineer firms to call our product out on RFP.

Represented Timelink USA at regional and national industry trade shows.

Partner/RVP McGavren Guild Malls/ A Division of GenMedia Partner’s Jul 2012 - Nov 2017

Served as a leader in Out of Home Advertising. Responsible for all existing and new client acquisitions in a 5-state territory, ensuring thorough account management and problem resolution to ensure effective promotional material.

Client Relations:

Partnered with local colleges, universities, and technical schools on advertising campaigns in both traditional malls and outdoor outlets focusing on expanding academic brands and admissions.

Single point of contact for all military branches on a national level.

Worked with national retail clients on OOH campaigns throughout the country, promoting clients based on individual needs and customer base.

Coordinated national and regional senior living facilities and retirement communities’ advertisements.

Partnered closely with counterparts from other Gen Media Divisions on radio advertising and radio automation.

Collaborated with the largest food broker in North America, generating successful nationwide digital advertising.

Launched print advertising for Savory magazine nationwide, ensuring production and design met specifications.

EDUCATION

Master of Business Administration Memphis State University Memphis, TN

Bachelor of Arts, Communications University of Mississippi Oxford, MS

MILITARY EXPERIENCE

Staff Sergeant (SSGT) United States Marine Corps. 0311/8152/8154

CIVIC ORGANIZATIONS

The United States Junior Chamber (Jaycee) Greensboro, NC

Past Honorary Chairman of the Board Jaycee Life Member Chapter Member Past Tournament Coordinator

Marine Corps League NC Fighting 260 Historian

The Hero Center SafeWaitingRoom Board Member

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