Regional Operations Manager

Stanley Tang

Stanton, CA *************@*****.*** 925-***-**** linkedin.com/in/stanleyptang/

EDUCATION

California State University, Fullerton College of Business and Economics Bachelor of Arts, Business Administration & Management - Marketing Campus Involvement: Pi Kappa Alpha International Fraternity, Marketing Association, CSUF TitanTHON, CSUF Association for Operations & Supply Chain Management WORK EXPERIENCE

Vector Media Los Angeles, CA

Regional Operations Manger November 2023 - Present

● Directed day-to-day operations of transit bus and coach bus advertising programs in Orange County, achieving a 95% on-time installation and removal rate, surpassing industry standards.

● Supervised operations personnel and subcontractors, ensuring efficient scheduling and coordination of installation, removal, and maintenance activities, resulting in a 20% increase in productivity.

● Orchestrated successful advertising campaigns resulting in a total of over $2,500,000+ in media revenue.

● Conceptualized and executed experiential marketing campaigns that engaged consumers in immersive brand experiences, resulting in a 25% increase in brand awareness and a 15% boost in sales.

● Conducted regular audits and assessments of operational processes and procedures, collaborating with senior management to identify areas for improvement and implement corrective actions, resulting in a 20% increase in operational efficiency and driving continuous improvement towards achieving organizational objectives. Ashley Homestore Redondo Beach, CA

Marketing Specialist Assistant April 2023- December 2023

● Assisted on marketing campaigns across a diverse portfolio of 50+ accounts, resulting in significant improvements in brand recognition and revenue growth.

● Demonstrated exceptional proficiency in advertising strategies, including OTA (Online Travel Agencies), OTT

(Over-The-Top), and other innovative approaches, delivering remarkable results with an ROI consistently exceeding 35% compared to the previous year.

● Exceeded quarterly sales targets by 15% or more, showcasing a strong track record of success in driving revenue.

● Organized client pitch decks, tailored to individual client needs and backed by research-driven insights, resulting in a substantial 25% increase in conversion rates and a significant boost in revenue.

● Collaborated with internal and external teams, leading to a 20% increase in customer engagement, and partnered with the brand strategy team to drive enhanced customer satisfaction. Norton National Los Angeles, CA

Brand Activation Manager Mar 2020- April 2023

● Executed 75 promotional events identified as high-traffic customer sites for increased brand awareness, resulting in a 25% rise in consumers' perception of the brand.

● Delivered 60 displays across 5 markets and provided tailored brand experience to customers by generating 20,000+ product demos & 8 million impressions, boosting brand recognition by 28%.

● Facilitated 94 demonstration presentations to audiences from 20 different customer segments over 30 days, leading to more than $1.2M in sales growth.

● Developed and trained a team of 10-30 sales associates for customer experience marketing initiatives, leading to 65% increase in sales.

● Partnered with 15+ vendors to customize existing platform integrations & user experiences, enabling a cohesive customer journey for 20K+ users.

Sponsor United Anaheim, CA

Corporate Sponsorship Analyst March 2022- March 2023

● Achieved a 95% partner retention rate by providing exceptional customer service and developing customized activation plans tailored to each partner's objectives.

● Increased corporate partnership revenue by 30% through the development and implementation of new partnership packages.

● Analyzed and reported on an average of 500 sponsorship assets per month, resulting in a 95% on-time delivery rate and a 90% satisfaction rate among team sponsors.

● Developed and executed a comprehensive sponsorship reporting system, resulting in a 20% increase in accuracy and efficiency of sponsorship content analysis.

● Monitored and tracked the performance of 100+ team sponsorships across multiple platforms, resulting in a 25% increase in sponsor satisfaction and retention.

SKILLS & INTEREST

Skills: Microsoft Office 365, Tableau, Oracle Netsuite, SAP, Zoom, Google Workspace, Digital Marketing, Social Media Marketing, Search Engine Optimization, Monday, Hubspot, Mailchimp, Leadership, Strategic Thinker, Adaptability, and Communication

Interest: Innovation, Planning, Impact, Client Relationship Building, Problem Solving, Marketing, and Sales

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