Bilingual, Multicultural Media Professional

MAIRA ALEJANDRA ******.*********@*****.*** • (***) 245–7070

www.linkedin.com/in/mairaalejandra

OptimizeRx Corp. (NASDAQ): OPRX: 2019–Present

Sales Operations & Contracts Specialist (2022-Present) - Primary point of contact for contract initiation and sales support for OptimizeRx.

●Managed business scope, including pricing and billing within contract documentation - proposals, statements of work, and change orders - ensuring pricing and billing accuracy.

●Partnered with legal, finance, sales, account management, and operations teams, to drive contract development and delivery efficiency.

●Contributed to a clean and functional CRM by ensuring data integrity of sales products related to each contract, which supported more accurate pipeline reports.

●Analyzed contracts for pricing, billing, and scope discrepancies to mitigate risks during project execution and delivery.

Investor and Media Relations Manager (2020–2022) - Streamlined messaging consistency between public and investor relations, while collaborating on the execution of marketing and thought leadership content to engage both audiences.

●Championed selection and onboarding of a new investor relations agency by collaborating with executive leadership on the vetting and contracting process, ultimately enhancing investor outreach and engagement.

●Optimized cross-departmental collaboration with PR and IR partners, resulting in unified messaging and increased stakeholder buy-in for public relations, investor relations, and marketing content.

●Managed cross-channel content creation and distribution for select marketing and PR initiatives, including but not limited to: video, social, press releases, articles, blogs, case studies, etc.

●Identified opportunities to establish relationships with media partners, including contracting for space, speaking or thought-leadership opportunities, or hosting events.

●Curated weekly media and PR activity updates delivered to executives and commercial teams, keeping them informed about our brand narrative and external engagement.

Marketing Project Manager (2019-2020) – Played a pivotal role in the marketing team's success during a crucial growth and repositioning phase, vetting potential partners, researching and executing innovative solutions, and fostering seamless collaboration across departments and agencies.

●Supported the rapid growth of a company by crafting high-quality content across diverse formats, including podcasts, webinars, website copy, and engaging social media content.

●Reviewed and approved partner contracts in advance of trade shows and other significant events.

●Implemented collaboration processes to better position the team for growth.

●Broadened my industry knowledge in the life sciences and health technology fields.

KJM MEDIA: Miami, FL 2017–2018

Senior Media Producer • Content Strategy

Led the development and execution of a comprehensive media strategy for a nonprofit delivering content to 20+ countries. This included co-creating programming strategies and schedules across broadcast, digital VOD, and social media platforms.

•Co-created a robust programming calendar with executive leadership, ensuring a varied content lineup for markets across multiple countries, in multiple languages.

•Conceptualized cost-effective programming strategies leveraging technology and resource optimization, sourcing/licensing 3rd party content, substantially reducing production costs while maintaining high-quality content.

•Led a team of producers, videographers, photographers, and other staff during in-studio and on-the-field productions. My focus on clear communication, team collaboration, individual empowerment, and delegation resulted in increased team morale and creative content output while maintaining high-quality standards.

•Implemented cultural sensitivity review processes to ensure all content adhered to diverse cultural norms according to the geographic and cultural regions, fostering a more respectful and engaging experience for our global audience.

CBN NEWS: Virginia Beach, VA 2013–2016

News Producer • Weekly News Anchor • Digital Media

Adept at leading and collaborating, I rose through successive on-air and web production leadership roles at an international television network and media production company. My leadership skills and editorial judgment were further utilized as I transitioned to the role of on-air newscaster for the network's flagship program.

•Managed a complex production pipeline of news segments, features, capsules, and digital content, ensuring timely and efficient delivery across platforms.

•Leveraged my multilingual skills to excel as an on-air host, cultural liaison, and Spanish language translator for news stories originating in the Middle East and Latin America, enhancing viewer understanding.

•Fostered cross-cultural awareness of Hispanic culture and immigration within the team via language and experience exchange activities.

SKILLS: Project Management • Content Development • Copywriting • Media Programming Strategy • Negotiation • Television • Editing • Translation • On-Air Talent • Events • Leadership • Cultural Liaison • AP ENPS • Rundown Creator • ProofHub • Asana • HubSpot • Adobe Premiere Pro • MS Office

EDUCATION

HARVARD LAW SCHOOL: Cambridge, MA …. Negotiation and Dispute Resolution Certificate

REGENT UNIVERSITY: Virginia Beach, VA …. Master of Arts in Journalism

FLORIDA ATLANTIC UNIVERSITY: Boca Raton, FL …. Bachelor of Arts in Intercultural & Organizational Communications, Minor in Sociology

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