Marketing Manager International Business
Resume:
Juan Camilo Restrepo Ochoa
BUSINESS ADMINISTRADOR
MARKETING MANAGER SPECIALIST
PROFILE
Entrepreneur, businessman and experienced strategist, responsible for the formulation, implementation and direction of strategic plans for companies at a national and international level. Visionary of the development of new markets, channels and consolidation of business models in diverse sectors such as: Financial, Energy, Agriculture, Clothing, Commerce among others, based on research, consumer analysis, trends and statistics. University Professor at the Faculty of International Business, Bilingual English-Spanish. PROFESSIONAL EXPERIENCE
ENTREPRENEUR SINCE 2020
INGENIERIA ESPECIALIZADA S.A. Oct 2010 – Nov 2020
+57 (4) 6043272 Medellín, Colombia
Director of Marketing and Business Intelligence
• I led the achievement of Investment, support and closing for the sale of 40% of the IEB shares company to the Canadian group FORBES BROS LTD.
• I directed and coordinated the HSE activities project for ECOPETROL in all cities where the company is present in a contract of more than USD 6,000,000
• ARGOS Project Director USD 3,000,000
• Marketing Strategist Ingeniería Especializada S.A.
• Research and Development of International Markets. IUE – Institución Universitaria Feb 2012 – Nov 2020
+57 (4) 339 1010 Envigado, Colombia
Professor of. International Business
• International Market, International Business, International Negotiation Techniques, Capital Markets and Advisor to the Postgraduate Innovation Management for the IUE and business practices for university students.
STRATEGIC CONSULTANT Feb 2010 - NOWDAYS
+57-300-***-**** Medellín, Colombia
Consultant – Strategic Marketing
• Marketing strategy for eight companies from various sectors: Health, commercial, Cooperative, Electrical and Industrial Engineering.
• I Developed market research to identify new market segments for Ropa Interior Ángel, resulting in a new brand concept and high differentiation.
• I led research to find new market opportunities, concluding in the new medical laboratory specialized in children TEST.
• I implemented promotions in various seasons for El Diamante Shopping Center, increasing traffic by more than 60% and positioning of two new institutional brands
(NAVIEMBRE and DIAS BRILLANTES) and increasing the TOP OF MIND.
• I redesigned strategies of the electrical sector consulting company IEB and ENERSAFE, improving market participation by 10%.
VILA S.A. (Medellín) April 2009 – Jan 2010
+57(4) 448 8452 Medellín, Colombia
Commercial Manager
• I won back clients, especially LAURA S.A., with sales opportunities of more than USD 200,000 per year, increasing the company's total sales by 10%.
• I expanded new markets in Ecuador, Guatemala and El Salvador, increasing the company's sales abroad by 5%.
• I set up the preferential customer program for the most representative users, increasing the level of satisfaction and sales.
C.I. UNICO INTERIOR S.A. Sept 2007– April 2009
+57(4) 605-1020 Ext. 161 Medellín, Colombia
Marketing and Sales Manager
• I achieved the annual sales budget nationally and internationally for more than USD 5 million, for Mundo Único, a SME company.
• I developed markets abroad, Slovakia, United Arab Emirates, Iceland, France.
• I successfully implemented strategies to consolidate the retail channel, obtaining sales above the break-even point, around USD 720,000 annually.
• I formed international alliances in Peru and the United Kingdom, strengthening the brand presence in those markets.
• I Formulated and implemented the company's marketing strategy, generating greater brand positioning at a national and international level.
• I Managed and executed annual Marketing budget, for USD 400,000 per year. FIDUCIARIA POPULAR S.A. Jan 2006 – Sept 2007
+57(1) 607-9977 Ext. 520 Bogotá, Colombia
Product and Marketing Director
• I structured the marketing and product department for the company, which for the first time established this area in FIDUPOPULAR.
• I built and implemented the strategic marketing plan, developing new products, repackaging and launching existing ones to the market, such as: FPV Future Plan: Educational, Travel, Tejas, Entrepreneurship, FCE Escalar, Financial Logistics Operator
(OLF), FPV Multiopción (Dollars, Stocks, Conservative).
• Managed and executed the annual Marketing budget, for USD 300,000.
• I set up large launch events, international conferences, among others, with effective attendance of more than 90%.
BELSTAR S.A. May 2004 - May 2005
+57 (1) 437-6161 Medellín, Colombia
Retail Administrator
• I consolidated sales teams from the beginning of the channel, with high motivation and orientation towards results.
• I achieved profit in the third month after opening the store, complying with the annual sales budget.
• I was promoted and appointed as National Retail Head after one year in the position. Aventura Publishing S.A. March 2002- Jan de 2004
506-***-**** San José, Costa Rica
Marketing Director
• I structured the marketing department for the company.
• Formulated and implemented the strategic marketing plan, with positioning results through the Internet, increasing the number of subscribers by 79%.
• Developed new markets in Mexico, USA, Argentina.
• I was part of the development and structuring of a new business for the Editorial, Inflight Magazine for the airline Nature Air of Costa Rica, today valid and successful. Procter & Gamble Oct 2002 - Jan 2003
506-***-**** San José, Costa Rica
Technical Support Agent for the US
• I ranked first in the position management measurements.
• Compliance with objectives established by the company for the support area for the United States and Canada.
DIGITEMPO S.A. Jan 1999 - Dic. 2001
+57 262 1546 Medellín, Colombia
General Manager of Marketing and Sales
• Re-structured the company, improving sales by 25%.
• I implemented strategies to improve the work environment based on active participation, generating a sense of belonging and confidence in results.
• I created new exclusive representations for the Andean region of brands from Spain and Italy.
• Developed new market segments, diversifying with new services and products, increasing sales between 8% and 10% annually.
SKILLS
• Excellent interpersonal and communication skills.
• Negotiation skills in Spanish and English.
• Creator of projects and companies. Developer of new markets internationally.
• Creator and implementation of strategic marketing plans.
• Strategic and commercially oriented.
• Developer of new distribution channels.
• Entrepreneur and visionary
• Leader of effective work teams.
• Creative and experienced.
Advantages:
• Bilingual: English/Spanish
• Resilient
• 20 years of professional experience in diverse sectors. ACADEMIA
POSTGRADE: ENEB
MBA + Master Commercial Marketing Direction
(postpone)
POSTGRADE: Universidad de la Salle - Bogotá
Marketing Managerial Specialist 2007
POSTGRADE: Universidad de Medellín
Sp. – Project Evaluation and Formulation 2001
UNIVERSITY: Universidad de Medellín
Business Admninistration 1998
HIGH SCHOOL: Instituto Jorge Robledo 1991
SHCOOL: Instituto Jorge Robledo 1985
MORE STUDIES
SEMINARIES: Brand Architecture; New Strategies: Differentiation; Economy, Environment and Parity Rate; Business Development in Europe and the USA; Effective Participation in International Fairs; Marketing Plan, Digital Marketing (Social Media), Incentive Plan, Marketing Experiences.
CURSES: ISO 9000 Quality Management System Auditor; Structured Trust: Business Opportunities
PERSONAL REFERENCES
Colombia
Name: Ing. Jaime Alberto Blandón
Occupation: CEO - IEB
phone: (57) 604 – 604 3272
EE.UU
Name: Lilly Levi
Occupation: Manager in Business Development
SAP – Latin America
Phone: +1-305-***-****
JUAN CAMILO RESTREPO OCHOA
*************@*******.***
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