Marketing Manager

Steve Fisch

**** ** ***** ****** 573-***-**** cell ************@*****.***

West Des Moines, IA 50265

Summary

Experienced, results/quality-oriented project manager and creative marketing professional seeks company that will utilize my skills to increase growth, improve productivity and enhance value to clients. Extensive project management, design and production expertise in print publication development, advertising/marketing initiatives, product packaging, mixed-media programs and digital/TV/radio/video/social media/web projects.

Skills

Project Management Graphic Design Marketing/Advertising/Promotion Publishing Video Production and Editing Creative Services/Management Social Media/Website Management Email Marketing Content Creation Adobe and Microsoft Software Professional Experience

Marketing Manager Expedition Wealth Management, Expedition Insurance Services March 2023 to Present

Initiate creative direction, marketing strategy, branding and design for all marketing efforts including client newsletters, client acquisition seminar presentations, booklets, social media posts (video and graphic), email blasts, internal and external forms, branded giveaway items

Manage email database of clients on online email software website

Develop solutions to attract and engage audiences to the company website

Research new marketing efforts to reach active and new audiences

Website content creation, updates and management Marketing Manager RE/MAX Lake of the Ozarks Team Jane Kelly December 2020 to March 2023

Managed all marketing, image, branding and advertising for this $100M real estate team.

Enhanced, strengthened and standardized creative strategy and design across electronic media including videos, social media posts, content creation, email blasts and web blogs posts

Designed, developed and produced direct mail and print programs to increase company exposure, branding and properties available

Image manipulation and color correction of property photography

Analyzed and interpreted social media statistics and devised new marketing efforts to grow these results

Reduced printing costs by 28% and improved quality and quantity of print mailings

Increased website users by 48% and sessions by 52% in a year

Increased website sessions via social media referral by 190% in a year

Grew Facebook audience by 19% in a year

Video Production Media Specialist Woodland Scenics - The Woodland Company September 2018 to December 2020

Created content, planned, shot, directed and edited “how to” and product information/introduction videos using Premiere Pro, Photoshop, Audacity, After Effects and Illustrator

Photographed products and created graphic design elements for video and website use

Coached talent featured in videos

Publisher, Owner Kansas City Sports & Fitness Magazine, TV and Radio October 2005 to August 2018

Owned-and-operated this media company

Oversaw complete project and financial management for all aspects of sales, marketing, promotion, layout, design, content creation, production, WordPress website/blog, social media, direct marketing email and administration tasks for this monthly magazine

Hosted, booked, shot and edited video/audio for live-on-tape half hour weekly TV/Radio show

Initiated and implemented long term and seasonal marketing programs that integrated print, TV, radio, WordPress web and social media for partnering businesses

Designed sales and marketing programs and marketing materials to attract new customers—Increased sales 20% in 2016

Directed editorial contractors/contributors

Managed relationships with key vendors

Online Catalog Marketing Supervisor Cummins Tools November 2004 to August 2005

This was a contract position

Managed marketing for their online catalog including design, Ad Words management, copywriting, SEO, usage and analysis of results

Supervision of order and fulfillment staff

Increased online sales by 40+%

Marketing Manager Enzymes, Inc.

March 2002 to October 2004

Leadership/project management and creative direction of graphic design, package design, copywriting and web design/development, plus supervision of graphic designer, copywriter, photography and printing contractors

Initiated and developed comprehensive marketing programs to promote this distributor of nutritional supplements including catalogs, brochures, POP and sales flyers targeted to B2B and B2C customers

Leadership role in creation of corporate marketing plan supporting objectives of management and sales

Designed, developed and maintained three web sites

Launched a monthly email program targeting customer database

Upgraded trade show graphics and accompanying materials for industry events

Spearheaded “Enzymes Direct” program for B2C customers Creative Services Manager Relco Corporation - Reliable Automotive May 1997 to January 2002

Designed and managed development of B2B and B2C websites for one of the nation's largest wholesalers and distributors of aftermarket automotive accessories

Created and implemented strategy to gathered customer information and new customer leads through the company website

Pioneered and managed development of an affiliate marketing program that enabled customers to have their own e- commerce Web sites utilizing Relco's automotive parts database

Managed $4 million annual print budget

Led department of eight designers, two photographers and two traffic coordinators

Oversaw/managed concurrent projects including development, design and production of B2B and B2C product catalogs. These included: the annual 1,200+ page Reliable Source Book, Reliable's bi-annual 300+ page retail catalog and bi-annual 100-page direct mail catalogs for Bass Pro Shops and Sears Automotive.

Managed concurrent printing of catalogs with multiple print vendors

Initiated and supervised change management and continuous improvement processes to streamline production and reduce printing costs

In charge of conceptualization, design, development and project management of all other company marketing materials

Created new concepts for trade show presence

Created programs to increase staff development to improve skills and responsibilities Additional Experience Full Time and Freelance

KAUM-FM/KXYZ-AM (ABC owned and operated) and KRLY-FM, Houston, TX. Promotion Director. Took KRLY to #1 ratings for several rating periods.

KTXH-TV, Houston, KBVO-TV, Austin, TX. Promotion Director for these sign-on TV stations Terracon Engineering: Designed and developed “Delivering Success” book to help the company train staff and increase business Dinner Playhouse Inc.: Supervised staff of 15; wrote, directed and produced more than 200 TV and radio commercials; layout and design of all ads, mailers, show publications

Mid-America Manufacturing Technology Center (MAMTC): Developed and produced their quarterly eight-page newsletter for 10 years. Also created and produced seminar promotional brochures Kauffman Foundation: Researched and wrote articles for Young Entrepreneurs newsletter and developed Web content for three Signature Series programs for entrepreneurs

Human Dynamics Interactive: Advised, helped with project planning and provided graphic design for a $100,000+ project for Hoechst Marion Roussel

Hallmark: Production of animated greeting cards for Hallmark's web initiative Education University of Missouri School of Journalism, Advertising Division, Columbia, MO, BA References Provided on request

Online Portfolio stevefisch.crevado.com

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