Senior Program and Account Manger - Ready for Action

CLARISSA NICOSIA

http://bit.ly/**sy*qn ***************@*****.*** Redwood City, California 415-***-**** SUMMARY OF QUALIFICATIONS

Over 15 years of senior level account and program management experience in leading, collaborating, problem solving, and process/roadmap building with ease and focus for enterprise retail and brand teams in beauty, home, health, fashion, consumables. Highly skilled at optimizing and leveraging inter-disciplinary execution strategies and communications across C Suite & executive stakeholders, operations, legal, developers, product, UX, merchant, editorial, creatives and content teams, including all phases: discovery, ideation, planning, development, testing, delivery, and project builds: products, brand messaging, consumer behavior, user journeys analysis and reporting, campaign management, and ecommerce site operations all with a notable and solid background. Successful in crafting and executing content programs + campaigns, project management of digital asset production, front end & back end projects, and final delivery reportings across all major marketing channels including email, social, paid media, OOH, influencer and more resulting in increased stakeholder and vendor satisfaction, revenues, and overall program outcomes. Extremely passionate about healthy team ethos, the customer experience, the why of the buy, and creating solutions. A confident communicator, self motivated and out- of- the- box thinker not afraid to tackle unknowns and recognized for driving strategic and tactical decisions for stakeholders with extreme organization, leadership abilities, and enthusiasm while motivating cross functional teams; all on time and on budget.

SKILLS AND SPECIAL ACKNOWLEDGMENTS

•Advanced Computer/Web/Software Skills & Knowledge – Jira, Workfront, Figma, WordPress, BaseCamp, Wirke, Smartsheet, Xero, Asana, Apple iWork, Slack, Salesforce, PowerPoint, Microsoft Office, Smartsheets, Social Media.

•Extensive public speaking, media training, and experience with On and Off Camera Interviews.

•Experience working with stakeholder account management, roadmap creation, project plan creation, executive communication and presentation, in person and virtual meeting scheduling, record keeping, status updates, and follow up as well as risk/issue prevention, tracking, and management.

•Strong interpersonal and communication skills while maintaining accuracy and sweating the details when it comes to budgets, status updates, and reportings.

•San Francisco Symphony Symphonix Board Member and Gala Co-Chair: 2014 - 2020

•Global Green Board Chair and Committee Lead 2004 - 2014

•Created the "Venture Capitalist Master Auction Series" that helped raise close to $800k for Leukemia Lymphoma Society by auctioning off meetings with the most influential Venture Capitalists in Silicon Valley along various Tech Giants (Peter Thiel, Tim Draper, Shervin Pishevar, NEA Ventures, Greylock, Menlo Ventures, Bessemer, Khosla, NorthBridge, DFJ, KPCB, First Round Capital, Founders Fund, Trinity Ventures, Blumberg Capital, Meritch, SV Angels, Battery Ventures, and Sean Parker, to name a few). The result funded five years of research for Ph.D. students at Stanford, UC Berkeley, and UCSF. Featured in TechCrunch, VentureBeat, Bloomberg West TV, Silicon Valley Business Journal, Wall Street Journal, San Francisco Chronicle, Business Insider, VC Journal, and CNBC’s Power Lunch.

•Avid film and content connoisseur. Attends Sundance Film Festival every year for the past 15+ years.

•Makes killer handmade Gnocchi that melts in your mouth. PROFESSIONAL EXPERIENCE

FRACTIONAL PROGRAM MANAGER

CLEAR AS DAY CREATIVE AGENCY 2/2024 - PRESENT

•Account Director for Andreessen Horowitz Games by owning, developing, planning, and executing creative marketing strategies and seamlessly brings them to life through multi-platform campaigns, and C - suite level and investor content plays and events. This includes discovery, intake, research, and cultivating high touch relationship building. •Understands the A16Z brand and their business goals with the ability to implement a wide scope of strategic experiential and interactive programming with focus on increasing efficiencies and unparalleled support for each of the founders, executive, and investor journeys. •Successfully manages multiple, complex timetables in fast paced environment while ensuring consistent on brand messaging hierarchy. •Leads, influences, and collaborates closely with external and internal relationships (operations, creative services, interactive, finance, marketing ops, agencies, and vendors) cross-functionally organizational boundaries including a broad range of peers and executives. •Provides unsurpassed support for executive travel accommodations and logistics, staffing, budget-impacting changes, space planning and other on and offsite activities Clarissa Nicosia 415-***-****

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as necessary. Additionally manages and contributes towards creative problem solving •Conducts and facilitates internal calls, present to executives, team members, and support event leadership. •Works with executive stakeholders to ensure that event participation includes bringing in new opportunities while influencing deal cycles for founder cohort and participating investors. •Helps monitor, measure, and report on event campaign effectiveness and results. ACCOUNT MANAGER

WALMART ECOMMERCE 8/2019 – 2/2024

•Recognized for efficiently and effectively owning and leading the intake of business requirements, ideation, execution, and delivery of multiple seasonal mega, category digital advertising campaign assets and product launches of average of $150M annual ad spend business each for Consumables, Pets, Health & Wellness, Vision, Pharmacy, Health Centers, Directed Spend, Food, Electronics, Entertainment, Hardlines, OPD, and Walmart +, along with Seasonal Mega Campaigns: Back to School, Halloween, Mothers Day, Fathers Day, Graduation. • Lead and implemented bonus internal cross functional operations for the in-house Creative Team alongside executive leadership, creative directors and producers and everyone and everything in between - all with the purpose of quickly propelling a world class in-house creative agency. • Immersed and embedded clients’ business, customers, and goals while informing a POV on creative and marketing strategy. • Connected dots in execution, advised and guided toward omni-channel content. • Supported stakeholders in thinking through targeting, and building campaigns to drive to targeted channels and outputs. • Track and report on project and line up business status, updates, and priorities. • Identified opportunities for creative solutions. • Accurate and detail-orientated when it comes to communications, content messaging, photo, motion, and CGI/3D asset production, and financial allocation tracking and reporting. •Maintained strategic and operational mindset helping advise on stakeholder budgets and other business needs. • Strong critical thinking, problem solving, and leadership skills with the ability to motivate and engage any team. •Prioritizes initiatives and proactively identifies/addresses potential risks and setbacks. • Consistently forthcoming, proactive, and works extremely well with competing complexities and deadlines • Drives and uplevels accountability and communications and presentation materials. • Excellent at integrating negotiation skills - navigating sensitive stakeholder relationships and creating visibility to leadership and creative, product, marketing, business, technology, and operational teams alike. •Knowledgeable about stakeholders’ business, key issues, competitive situations, industry trends, and the projects assigned to the teams as well as other communication partners. • Openness to feedback and regular quality reviews.

PROGRAM MANAGER FOR MARKETING AND INTERACTIVE CONTENT PROGRAMS SOLE PROPRIETOR 2/2003 – 8/2019

•Successfully interpreted and communicated ecommerce clients’ integrated branding, omni merchandising operations, and content development initiatives by creating and managing specialized multi-channel programming for digital and in person events. •Executed trend forecasting and consumer behavior to support consumer experience development.

•Designed and maintained content information architecture and strategy and owned content development workstreams with high stakes partners, vendors, and internal executive stakeholders to ensure quality and on-time output. •Scoped new content production opportunities and developed plans high touch production engagement. •Acted as elevated point of contact and established routine check ins, defined and built solutions/features in fast-paced environments (Digital product launches, top middle and lower funnel marketing campaigns, content programs, websites, mobile and desktop apps)

•Initiated, prepared, and managed insights from data analytical reporting tools, RFPs, estimates, strategies, protocols, schedules, budgets, reports, and corresponding communication and information up, down, within and between creative teams, vendors, technology partners/developers, components (emails, collateral, retail store fixtures, retail signage, etc.) ranging in teams sized from 2 to over 500 and budgets from $10k - $1M. •Sourced, hired, trained agencies, vendors, freelancers, contractors, talent, employees to form best in class teams. •Consistent and timely client service support, organization, and account management through efficient program navigations and data points analysis to meet all milestones and deliverables while maintaining high ROI results. •All of the above executed for clients including & not limited to: GENART (2009-2014), Global Green US (2004-2014), Whistle, FitBit, Alarm 22, Sally Beauty, Bootstrap Labs, The Graph, Leukemia Lymphoma Society MWOY Campaign Committee Winner 2012 & 2013, Salvatore Ferragamo US Regional Campaigns 2003-2010, Oracle Open World 2009, Gap Leadership Conference 2008, Levi’s Leadership Conference 2006, San Francisco Fashion Week 2003-2005. (More available upon request.) CREATIVE SERVICES DIRECTOR & PRODUCER

SCOUT MODEL & CREATIVES AGENCY 8/17 – 4/19

•Successfully launched Creative Services and Artist Division from zero to substantial double digit increase in revenue. Clarissa Nicosia 415-***-****

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•Worked closely with major brand clients and creatives to execute on strategy and goals for creative business development efforts. •Established and maintained creative service division operations and talent schedules to ensure a smooth end-to-end development plan that met client goals, ensuring that all art assets are delivered on time and implemented to spec. •Identified and secured resources to keep projects on-track while establishing, leading, and building horizontal digital marketing and content programs and processes along with clear communication channels with cross-functional teams. Used these approaches to unlock future possibilities that married emerging technologies and creative expression. INTERACTIVE PRODUCER AND ACCOUNT MANAGER

MADPLUM CREATIVE 11/2014 – 7/2017

•Provided rewarding and consistent account management and interactive content production for multiple retail, service, and technical brands. •Key account lead for Sally Beauty Supply’s in house hair brand, Ion: Developed, managed, and produced an entirely new positioning strategy: content architecture, site map, wire frame, website, web app, robust email direct, social and digital marketing campaigns, influencer and blogger outreach, and paid and earned ad spends implementing Google Analytics. All resulting in an increase of nearly 45,500 monthly visits and grew pageviews by nearly 2.5 times. The efforts to build community resulted in 10.3 million impressions and a 12,482% increase in engagement across social media channels. •Helped drive conversations with consumers (nearly 400,000 visits), coupons (4,000 page visits),

“Buy It Now” site functionality (3,843 total clicks), and opt-in email (475 total organic subscribers), contributing to 11,689 total conversions and clicks.

PRODUCT LEADER OUTDOOR

RESTORATION HARDWARE 06/2012 – 02/2014

•Identified seasonal product opportunities and conceptualized furniture design through extensive trend forecasting, market research and strategies. Collaborated closely with the CEO and Executive teams to optimize and successfully orchestrate GTM product launches. •Maintained ownership of the product life cycle through effective leading, creating, spec development, prototyping for over 5000 skus contributing to $25 million in annual sales. •Constructed and implemented flexible modeling tools for luxury home forecasting, trend analysis, market and sales reporting, product launches, and training and development to art directors, photo teams, merchandisers, buyers, and sales staff. •Fostered and developed strong manufacturer relationships across U.S., Europe, China, India, Vietnam, Philippines, and Indonesia CO-FOUNDER AND CONTENT CHIEF

GREENGLAMGO.COM 12/2009 – 01/2014

•Conceptualized, created, and launched the first responsible fashion and lifestyle brand smart phone shopping application and social media platform in history. It defined, unified, and aggregated consumers within the green retail community. The GreenGlamGo brand/platform delivered curated green and sustainable fashion, shopping, technology, entertainment, education and events into the consumer’s hands while supporting sustainable best business practices. GreenGlamGo was physically realized in the form of a mobile website, smartphone and desktop app, social community, and it was the first green fashion mall on Facebook. •Built, tracked, executed, and maintained monthly content production schedule and system with marketing reports while leading a team of 15. •Responsible for the entire development of brand image, product build, social media and digital marketing strategy and execution resulting in Klout Score of 51, nearly 850,000 visits and 240,322 total conversions and clicks during the first year of launch.

•Recipient of Nokia Open Source Fund with Adobe.

REGIONAL MANAGER – FASHION OFFICE NORTHERN CALIFORNIA 12 stores NORDSTROM 02/1998 02/2003

•Fashion analysis and trend forecasting and program director that contributed to continual sales increases while establishing various brand initiatives through effectual sales promotion activation, flexible modeling tools for market/sales strategies.

•Expanded presence in new diversified markets across California, Arizona, Washington, Colorado, Utah, Illinois, Indiana, Connecticut, Michigan, Texas, Minnesota. •Exemplified a strong hands- on role in local and national public relations for diversified consumer brands: media, on camera interviews, editorial, and publications. EDUCATION

UNIVERSITY OF SAN FRANCISCO

B.S./Organizational Behavior

Clarissa Nicosia 415-***-****

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