Creative Director, Publisher and Author

* ** * **** *** GM Jarrard Tuesday, February **, *024

Background:

Gregory M. Jarrard

Address: **** *. ********** ***** ***** Jordan, Utah 84009 Telephone: 801-***-****

EMail: *****************@******.***

What I Do: I write, I edit, I design and I publish. I plan, I strategize, I manage and I execute. I create, I collaborate, I visualize and I enjoy. And, I love it when I conceive it, prune it, watch it take shape, so it becomes exactly the thing I had imagined!

Professional Experience

OWNER PRESERVATION BOOKS ATOMIC ADS: 2007–2015, 2016-Present** (South Jordan, UT): Help clients tell their stories, write and edit their memoirs, design and paginate their histories and get them published, and then help market and distribute their work. Manage client accounts, write and produce mar- com messages for B2B, the web (BLOGs etc.), politics and retail, plan and place media campaigns, write and produce print collateral and manage business and handle key creative functions, including desk-top design and audio production. Design and maintain websites, produce podcasts and YouTube videos. CONTENT EDITOR, CREATIVE SERVICES: VACATION BUILDER/TRAVEL PASS (South Jordan, UT): 2012-2015 & 2019–2020 — Wrote and edited content for various media applications, first for Reservation Counter (now TravelPass) then for CruiseBuilder/VacationBuilder i.e. multiple travel websites for cruises, tours, destination descriptions, handled desktop design for delivery by both print and PDF, wrote and designed emailers and wrote scripts for both video and audio production and produced podcasts for trips, events. (Note: Due to Covid, the employment with VacationBuilder-TravelPass, ended in late 2020,) SPECIAL ASSIGNMENTS: VOLUNTEER FOR THE CHURCH OF JESUS CHRIST OF LATTER-DAY SAINTS: 2015-2016 AND BYU KENNEDY INSTITUTE FOR INTERNATIONAL RELATIONS AT THE UN IN GENEVA SWITZERLAND: 2017

First, volunteer service with wife in the LDS Germany Frankfurt Mission supporting members, leaders and missionaries while teaching religious history to college-age students in German. Second, developed mediated materials for the web (video scripts, plan for smart phone app) to teach the UN’s Declaration on Human Rights for world-wide distribution to developing countries (see website https://go-hre.org). PUBLISHER MARKETING DIRECTOR OF WOODLAND PUBLISHING: 2005-2007 (OREM, UT) Managed small, independent publishing company at client’s request focusing on natural health, oversaw sales to various channels (the trade, health-food stores etc.), created catalogues etc. and developed new book titles and oversaw editorial content and sales effort. COPY EDITOR, DESERET NEWS: 1998-2005 (SALT LAKE CITY, UTAH) Wrote and edited copy for daily newspaper including proofing, headlines/captions for all sections, subjects

(worked concurrently while running Capitol Ideas – see below, weekends and swing shifts) PRESIDENT OWNER, CAPITOL IDEAS GROUP, INC: 1992–2005 (SALT LAKE CITY, UTAH) Managed small advertising and public affairs agency specializing in politics and government and other sectors; duties included business and client management, supervising all creative and media affairs. Other employers prior to 1992 include Gillham Advertising, Hurst Jarrard Phillips and the LDS Church. 2 of 2 VITA for GM Jarrard Tuesday, February 20, 2024 Education:

Brigham Young University Provo UT Master of Arts Communications: focusing on media research Brigham Young University Provo UT Bachelor of Arts Mass Comms; Minors: Marketing, German Books Podcasts Publications:

Award-winning advertising copywriter, author of four books: The Invitation to the Shining City, Petroglyph and The Jack Mormon’s Travel Guide and Bring Your Memoir to Life in 6 Weeks (available on Amazon) Regularly produces podcasts “on Faith and Freedom”(latterdayradio.com) and contributes to various BLOGS and publications.

Industry Experience:

As either the account manager or creative director in his own firm, or as an employee, here are the key industries he has worked in since 2000: (details available upon request) Travel & Tourism

VacationBuilder (dba) CruiseBuilder 2019-present. As the Senior Content writer, editor and creative director wrote email copy, wrote and produced podcasts, booklets and website copy, i.e. including destination descriptions and did desktop design.

Reservation Counter (now TravelPass) 2013-2014,2023 wrote SEO copy for online hotel booking site, including copy for various destinations and spe-cial promotions. Natural Health

Woodland Publishing 2001-2007: Authored books, booklets, print collateral materials for client and then took over publishing division, found new titles and oversaw marketing and sales. B2B Technology

From 2000 to 2014, GM Jarrard worked for numerous B2B clients as the account coordinator, creative director writing marketing strategy branding documents as well as product copy and desktop design. (Samples available)

Politics Nonprofits Public Policy

For more than 20 years,GM Jarrard has overseen and been intimately involved in planning, creating and the implementing of dozens of political races, and projects for various clients, including handling “paid political messages” for former Sen. Orrin Hatch, Sen, Mike Lee, former Congressmen Jim Hansen, Rob Bishop et al. Did work for the Utah Council of Small Business and developed curriculum, communications for Welfare Services, Church of Jesus Christ of Latter-day Saints and for Kennedy Institute for International Relations UN Geneva, Switzerland

Languages

Fluent in German, adequate in Italian

References

Congressman Rob Bishop (UT- served 2003-2021) +1-801-***-**** *************@*****.*** Ryan McCoy, CEO,TravelPass South Jordan, UT +1-801-***-**** ******@***************.*** Don Gull, (retired broadcast executive-CBS, A&E) – +1-801-***-**** ********@*****.*** Websites: https://theshiningcity.org (for book I authored); https://preservationbooks.com (small-run publishing services); https://robbishopincongress.com (book); https://latterdayradio.com (podcasts) Samples Available Upon Request

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