Vice President Marketing

With over ** years of omnichannel marketing leadership, I specialize in building and guiding data-driven teams for renowned technology and entertainment brands. My strategic approach has driven $3+ billion in revenue. I embrace cross-functional collaboration and excel in crafting end-to-end growth strategies – from brand development to customer acquisition and strategic partnerships. Team Leadership

Coaching and Mentorship

Strategic Vision

Partnership Development

Revenue Optimization

Brand Management

Forward-thinking Mindset

Cross-functional Collaboration

Data Driven Decision Making

Abney Strategy

Brand and Growth Marketing Consultant

As a marketing consultant, I use strategic insights, brand development, coaching and creative workshops to guide small businesses and startups towards positive revenue growth. Accomplishments:

SalonInteractive

Vice President of Marketing

Built, and now, lead SalonInteractive's cross-functional team, overseeing brand activations, media campaigns, product launches, partner integrations, content creation, distribution and analytics reporting. Accomplishments:

Lead content distribution strategy currently driving 20% monthly new user growth, 40% active user rate and revenue growth of 25% (totaling $1 Million net revenue). Implemented customer acquisition strategy that leverages our 23 distribution partners as satellite sales teams resulting in over 20,000 new users in 2023. Partners Include SalonCentric & L’Oreal. Developed marketing and sales strategy for in-network paid media opportunities allowing beauty brands to market directly to over 4 million active consumers. Developed and led a creative coaching summit for the Canadian Federal Government. Including 90 staff members from the marketing department of the Natural Resources Canada. Established complete brand identity and partnership strategy for African Trade Desk, directly impacting over $100M in new trade business between Canadian businesses and African nations. Fractional CMO for Vivid Contracting. Responsible for brand management, sales pipeline and overall media strategy contributing to a qualified lead increase of 125% and 54% new business sales increase.

March 2023 - Present

Sept 2019 - Present

MARKETING EXECUTIVE

929-***-**** · ********@*****.*** · New York, NY · linkedin.com/in/rob-abney Robert Abney

PROFESSIONAL EXPERIENCE

KEY SKILLS

Pace University - New York, NY

Bachelor in Communications

EDUCATION

ShearShare

Scotiabank

Vice President of Marketing & Partnerships

Branch Manager / Key Accounts

Established and oversaw the expansion of ShearShare's marketing, partnerships, and sales group, evolving it from a single-person operation to a comprehensive team. Led local banking branch for top 5 Canadian banking and financial services institution. Responsible for customer acquisition, revenue growth, and talent development. Accomplishments:

Accomplishments:

Spearheaded strategic initiatives driving new user growth, consistent in-app activity, and revenue- generating partnerships, notably with Pinterest and JcPenney Salons. Saw 75% growth in new user adoption, increased active users by 120%, and increased MRR by 20% in 2021 YTD.

Developed custom content across omni-channels resulting in a 50% social audience increase and 250k website session (107% increase).

Used market data and social listening tools to identify market needs resulting in total revenue of $13 Million, comprised of deposit and lending products. Developed local small business partnership and referral strategy resulting in 2000 new customers to the branch accounting for $3 Million in new business. July 2020 - Sept 2022

May 2017 - Sept 2019

Xactly Design & Advertising

OAB Studios

Marketing Director

Managing Director / Marketing

Led team of digital strategists, account managers, and creative specialists at a full service marketing agency. Managed RFP process, campaign launches, client relationships and account management. Head of marketing and communications for a full-stack, creative technology lab specializing in web and mobile development, ux design and innovative engineering services. Accomplishments:

Accomplishments:

Responsible for developing multi-platform and field campaigns delivering over 27M+ paid impressions, 10M+ organic social impressions, 13% average CTR and an average ROI of 22%. Developed and sold 15+ marketing programs for new clients, contributing to $4M agency revenue. Sourced, prospected, qualified and closed $500k in new client business by developing innovative solutions to increase brand awareness and engagement, and consolidate business processes. Managed marketing platforms and media relationships to generate $350k in earned media, lowering cost of a lead to $145 per lead.

Nov 2016 - May 2017

Dec 2015 - Nov 2016

Additional Roles Prior to 2015

Paramount (Formerly ViacomCBS) - Integrated Marketing Manager (Feb 2012 - Nov 2015) Conversation Marketing Agency - Account Manager (Nov 2010 - Jan 2012) Dunkin Donuts + Baskin Robbins - Franchisee/Marketing Director (Oct 2008 - Oct 2010)

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