Chief Marketing Officer

CINDY Marketing, Communications CHAIFETZ and Brand Architect

technology platforms

• Enboarder – Onboarding

• Jive – Social Intranet

• Hoot Suite – Social Media

• HubSpot – CRM

• Salesforce – CMS

• Snapcomms – Employee

Desktop Communications

• Symon – Digital Signage

• Turn Page – Digital

Magazine

international experience

Well versed in global

business environments

• North America

• Asia-PAC

• EMEA

• LATAM

education

Bachelor of Arts 1995

Iowa State University

Drexel University

résumé

Cindy is a reliable change agent and passionate storyteller with expertise in bringing client brands to life. She has a proven track record for amplifying organizational reputations and driving sales through robust marketing strategies, talent acquisition methods, employee engagement programs, internal communications, public relations, email marketing, workspace designs and social media. She works collaboratively to drive revenue and is known for incorporating change management methods to help transform company cultures from the inside out, while building stakeholder and employee equity. expertise

• Audience engagement

• Brand activation

• Lead generation

• Change management

• Culture transformation

• Environmental branding

• Global campaign mgmt

• Internal communications

• Merger & acquisition

integration

• Social media optimization

• Strategy development

• Talent acquisition mktg

skills

• Excellent interpersonal skills

• Executive collaboration

• Metric-centric & results

driven

• Stakeholder counselling

• Team leadership

clients

• Google

• Telstra

• Amazon

• Pinterest

• T-Mobile

• USAA

• Dish Networks

• American Express

• HCA Healthcare

• Morgan Stanley

• Charles Schwab

• Qantas Airlines

• Energy Australia

• Tenet Health Systems

• Vanguard Healthcare

• Catholic Healthcare

• City of Phoenix

Cindy Chaifetz 6488 Agave Ave., Castle Rock, CO 801**-***-*** 2942 *********@*****.*** Cindy Chaifetz

employment history

Chief Marketing Officer, Marketing & Communications Investments & Wealth Institute - Denver, CO

2019- Present

• Played a leading role in creating and managing a plan to achieve sustainable profitable growth and oversee its day-to-day implementation

• Reacted quickly to the changing market conditions, pivoted and reshaped the organization’s marketing and communications strategy due to Covid-19 and fluctuating market demands

• Launched new products in record time to drive revenue during periods of uncertainty

• Created breakthrough customer offerings and advanced marketing by experimenting with new technology platforms, alternative media, new tools and techniques

• Acted as chief storyteller, architect and steward of the brand by creating and telling brand stories and inviting consumers to participate in the narrative

• Aligned with other departments to guide a unified approach to product development, customer service, distribution and fulfillment

• Utilized data and insights to deliver personalized customer experiences and measurable business results

• Served as brand champion with expert knowledge on the brands’ positioning and business plans

• Developed a goal-oriented and hyper-focused, high-performing team Senior Director, Marketing & Communications

• Identified challenges, opportunities and emerging issues and implemented creative solutions and partnerships to drive business objectives and meet goals

• Established the framework and messaging infrastructure to position the organization as the go-to educational partner in the financial community

• Shepherd all marketing efforts for the Institute to meet the enrollment and membership goals worldwide

• Introduced new digital solutions to optimize online channels with a purpose of driving traffic and supporting applicants through their online decision-making journey

• Developed the community relations strategy and trained team members to create meaningful and thoughtful content

• Constructed and deployed crisis communications strategy and response plan for organization

• Led team to develop and deploy buying personas and workflows

• Launched new products in record time to drive revenue during periods of uncertainty Global Director, Marketing, Communications & Branding TTEC (TeleTech) - Denver, CO

2011-2019

• Influenced and set the strategic direction of the organization’s marketing, branding and communications direction that led to a 15.8% increase in revenue, yielding $1.477 billion

• Reshaped and managed the day-to-day operations for the Communications, Branding, Social Media, Events, Creative and Company Culture initiatives in 30 countries and across 6 continents

• Spearheaded the global ecosystem integration for 12 acquisitions which generated 101% new leads, 800K more applicants and 92% more followers

• Pioneered a company rebrand including a new company name, image, voice and communication architecture free of outside agency help

• Led a cultural transformation initiative that united employees and created a purpose driven and values-based cultural mindset

• Developed organizational strategies to magnify the companies philanthropic mission & vision that led to global awards and 100% internal participation rates

• Launched modern communication system and tools to reach and engage employees and provide metrics for the department

• Standardized the leadership teams image and voice across all platforms and forums

• Owned all outcomes related to the state of engagement of our corporate brand résumé

Cindy Chaifetz 6488 Agave Ave., Castle Rock, CO 801**-***-*** 2942 *********@*****.*** Cindy Chaifetz

Cindy Chaifetz 6488 Agave Ave., Castle Rock, CO 801**-***-*** 2942 *********@*****.*** Director of Client Services

Bernard Hodes Advertising & Communications – Phoenix, AZ 2006-2011

• Overhauled & managed the regional day-to-day operations for the agency in AZ, NM, NV & CO

• Provided strategic leadership for a portfolio of business totaling $12MM

• Acted as the public face for the agency at local associations and industry events

• Oversaw large-scale & complex accounts and engaged teams to produce work that reflected our agency standards that led to 100% client retention rates, 30% new business and 15% new revenue

• Developed high-impact ad campaigns, strategic media plans and social programs that exceeded client goals and objectives and skyrocketed the agencies reputation

• Amplified our clients brand presence by producing award winning campaigns

• Implemented reporting capabilities to track, monitor, and measure the effectiveness of client’s advertising activities

Marketing & Advertising Account Director

TMP Worldwide Advertising & Communications – Phoenix, AZ 2002-2006

• Partnered with clients and co-workers to develop game-changing brand strategies and measurable marketing and communication programs that yielded industry awards

• Provided senior level counsel and managed the day-to-day relationships for the agency in CA, AZ, NV and HI

• Led teams to produce the brand voice, architecture, guides and assets totaling $10MM

• Coached team members to interface with key stakeholders, to identify revenue streams and manage projects from inception and implementation through measurement and analysis Advertising Account Executive

J. Walter Thompson Advertising – Houston, Texas

1999-2002

• Acted as chief storyteller and developed the brand position, personality and core messaging for agency clientele totaling $2MM

•Tracked, and reported on campaign progress and executed annual advertising programs to meet client goals and objectives

• Developed brand evolution plans to keep designs and messaging relevant & timely

• Leveraged PR platforms and event forums to amplify our client’s position in the marketplace

• Designed and executed mass media strategies to support pipeline objectives

• Created and trained client stakeholders on the tone and voice of the company

• Created marketing strategies and tactical plans to ensure fiscal responsibility and campaign effectiveness

• Lead internal and external training efforts to create brand evangelism so that employees and external stakeholders would understand, be inspired by and support their brand

• Managed and monitored the financial performance of the accounts I supported Additional work experience available upon request. résumé

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