Art Director In-House

Alexander S. MacDonald

Brimfield, MA ***** 413-***-**** *********************@*****.***

Design: https://macdonaldalexand.myportfolio.com

Photo / Video Direction: https://macdonaldalexand335f.myportfolio.com/work

DESIGN LEADER AND INNOVATOR

I am a design leader with a high level of creativity and extensive experience creating, developing, and maintaining brand standards for consumer brands. I partner with all stakeholders to establish the brand story, creating compelling visuals communicating key messages to consumers. I have worked for large in-house departments at global consumer products companies and small agencies. Creative problem solver, with excellent technical understanding of the digital and print processes is my strength. I leverage new technologies to enhance workflow to drive and fulfill company growth to elevate all teams maximizing cost efficiencies. Team player able to incorporate feedback and take/give direction well. I execute high level design from concept to production within tight deadlines.

SOFTWARE EXPERTISE

Figma Stripo Adobe Photoshop Adobe Illustrator Adobe InDesign Adobe Premiere After Effects

MS PowerPoint MS SharePoint

EXPERIENCE

Boehringer Ingelheim June 2023 - April 2024

Art Director

Creative Services Department

Art direct and execute promotional pharmaceutical communications for distribution to health care providers and patients.

Design and maintain brand standard guidelines for SPIRIVA and CYLTEZO brands.

Execute promotional and informative email communications for multiple respiratory and oncology brands.

Brainstorm and create engaging event promotional materials for events and disease awareness days.

Design branded promotional collateral including brochures and direct mail.

Build landing pages for branded sites.

Helen of Troy Health and Wellness June 2022 - January 2023

Digital Art Director

Creative Services Department

Built an in-house digital design team augmenting the Creative Services department offerings and capabilities.

Facilitated brainstorming sessions and provided design direction for digital promotional campaigns for all brands

and categories. Partnered with consumer experience marketers to execute product promotions to increase

direct-to-consumer sales.

Directed the execution of DTC and business to B2B product campaigns.

Planned and executed in-house photoshoot and video shoots including editing and retouching.

Art Directed, planned, and managed commercial shoots for all Health and Wellness brands.

Hired freelance staff to elevate the quality of the team output with limited budget.

Directed the execution of digital assets for brand.com, retail.com and social media on all platforms.

Facilitated brainstorming sessions and provided design direction for digital promotional campaigns for all brands and categories.

Partnered with the digital marketing team providing feedback to outside agencies to maintain brand standards.

Directed internal 3D rendering and animation resources.

Improved workflow and presentation processes for improved efficiencies.

Project Managed the launch of a new DAM ( Digital Asset Management System )

Kaz/Helen of Troy Health and Wellness June 2010 - June 2022

Global Art Director

Creative Services Department

Built design team recruiting talented, full time and freelance staff with diversified experience. Directed global resources to maintain brand guidelines for packaging, digital and video assets for the Braun, Vicks, and Honeywell brands. Designed production workflows and design processes including developing DAM and online server to allow resources to work remotely and to allow marketers to access digital assets though a web browser.

Execute brand package design and production for all brands.

Managed a staff of eight full-time designers and four freelancers.

Directed Senior Designers and Associate Art Directors in design and communications for packaging and digital for Honeywell, PUR, Braun, and Vicks.

Art Directed packaging structure design with in-house Package Engineers and outside resources to be manufactured around the world.

Directed 3D rendering and animations.

Directed color proof approval for all brands and attended press checks at domestic printers.

Communicated with China vendors to provide production direction.

ADDITIONAL EXPERIENCE

Keyware Internet Solutions Group - Web Art Director

RDW Group, Inc. - Art Director

EDUCATION

Master of Science: Communications and Information Management - Bay Path University

Bachelor of Fine Arts: Graphic Design - The Art Institute of Boston

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