Social Media Customer Service

ELIZABETH CANLER BRAND SPECIALIST & CONSULTANT

SALES & MARKETING EXPERT

*** ***** ******** ****. ***. 3110 Miami, FL 33131 786-***-**** ***************@*****.*** LinkedIn: https://www.linkedin.com/in/elizabeth-canler-a21a4331/ SKILLS

CORE COMPETENCIES: Consultative Sales,

Brand Marketing, Brand Management,

Social Media Marketing & Engagement,

Influencer Marketing, Leadership &

Collaboration, Planning & Organization,

Customer Service, Industry Knowledge,

Stakeholder Relationship, Performance

Improvement, Industry Trends,

Performance Metrics, Analytical,

Negotiating Contracts, Relationship

Management, Public Speaking, Media

Relations

SOFTWARE: Microsoft Office (Word, Excel,

PowerPoint, Outlook);

LANGUAGES: Fluent – English & Spanish

OTHER SKILLS: Excellent communication

skills, Adaptable, Attentiveness to detail

EDUCATION

Associates

Miami Dade Community College

1997 - 1999

Esthetics

Florida College of Natural Health

Miami, FL, 1995

OTHER ROLES HELD

- Medical Sales

Infinity DME

2015 – 2016

- Speaker/Consultant

DentaSpa Training Academy

2010 – Present

- Aesthetician/Co-owner

Massage By Design

2000 – 2009

- Dr. Sam Gershenbaum Dr. G Cosmetic

Surgery

2003 – 2019

- The Green Agency

1998 - Present

- Aesthetician

George Napoleon Salon

1998 – 1999

- Aesthetician

5151 Hair Color Studio

1996 - 1998

QUALIFICATIONS SUMMARY

“Adding Value to Clients Through A Deep Understanding Of The Skincare And Cosmetic Industry. Focused on Increasing Brand Recognition & Bottom-line Revenue.”

• Brand Specialist and Marketing Expert with 20+ years of experience in supporting companies to reach their revenue and branding goals in the Medical Spa Industry.

• Commercial Voiceover actress and Spokesperson: HSN/QVC and The Beach Channel.

• Expertise includes sales prospecting, brand marketing, industry-specific consultations, training employees, building robust relationships with vendors, and fostering efficiency in a dynamic system compliant to company standards.

• Quick to uncover gaps in operations, communicating deficiencies to Executives and Cross-functional teams, and recommending viable resolutions. WORK EXPERIENCE

SALES DIRECTOR, International Congress of Aesthetics and Les Nouvelles Esthetiques and Spa Magazine OCT 2019 - APR 2020

Joined a renowned company known for putting the longest and largest trade shows in North America and for its publication dedicated spa professionals.

• Led 10 team/staff; brokered booth space for over 300 vendors, fostered a service- oriented culture, rather than reactive; spearheaded training and monitored performance using KPI’s/metrics.

• Performed a key role in selling booth spaces for skincare vendors and negotiating advertising rates in the magazine.

• Brought over a dozen new companies to exhibit in 4 trade shows in Philadelphia, Dallas, Long Beach, and Miami, and advertised in the magazine, as a result of Maintaining long-term relationships with skincare brands and sales representatives over the years.

• Identified and implemented new tools, SOPs, and systems; enhanced usage of existing systems to allow the business to rapidly scale.

• Collaborated and built strong interpersonal relationships with cross-functional teams, colleagues, and management.

FOUNDER & AESTHETICIAN, Miami Skin Boutique AUG 2009 - PRESENT Founded the company from the ground up. Developed and implemented policies, long and short-term goals; oversaw hiring, training, and performance monitoring of staff.

• Leveraged 13+ years of experience as an Aesthetician to put up a skin boutique.

• One of the first in the South Beach area performing laser hair removal and photo rejuvenation.

• Focused on continuous improvement and upskill by further training on medical- grade skincare, aggressive peels, and treatments to correct skin imperfections.

• Demonstrated expertise and knowledge on all the skincare brands on the market

(e.g. commercial-grade, medical-grade, plant-based, and organic skincare).

• Developed, implemented, and monitored operational processes and KPI’s to maintain appropriate inventory levels and on-time delivery of products/services at an optimized cost.

• Provided leadership, guidance, mentorship, and development and growth opportunities for the team and the company.

• Negotiated and maintained professional relationships with vendors and suppliers; ensuring the best price for products used in the clinic.

Contact this candidate