Product Designer Design

Sania Heydarfadai

****@*******.*** 559-***-**** in/saniafadai behance.net/saniaheydarf

EDUCATION

University of California Davis June 2024

B.A. in Design Minor in Technology Management Davis, CA Certifications: Certificate of Entrepreneurship GPA 3.5 WORK EXPERIENCE

Product Designer Google Developer Student Club (GDSC) Apr. 2024 – Present Freelance Davis, CA

Led the development strategy of a comprehensive product requirements roadmap, aligning client services with platform enhancements; resulting in a 30% increase in client satisfaction and on-time project delivery.

Orchestrated stakeholder meetings with clients, product managers, designers, and engineering team to execute seamless translation of existing platform to new design system in Figma, resulting in a 25% decrease in bounce rate.

Led a cross-functional team in the development and execution of a comprehensive experience design strategy; integrated HFI principles leading to a 25% improvement in customer satisfaction metrics

Engineered and executed comprehensive market research study, user research, and business analysis to align the customer experience with B2B user interface highlighting product features for the startup site launch. Product Designer Davis Data-Driven Change (D3C) Jan 2024 – Present Freelance Davis, CA

Created and maintained interaction design tools repository, including plugins and visual layout templates, to streamline workflows and improve productivity; reduced design revision cycles by 25% and increased output by 30%.

Performed comprehensive market trend research on competitor rationale and users to ensure product features and branding were differentiated and compelling, which attracted 24 potential business partners.

Rapidly iterate and refine UX design methodologies with 5 mid-fi and 1 high-fi prototype from initial briefing to final designs with 2 PMs and 3 engineers and 3 rounds of usability and A/B testing.

Conducted UX research and 2 rounds of usability testing to gather feedback about accessibility and prioritize app features.

Founder & Product Manager Voderrn Oct 2020 – Dec 2023 Part-time Remote

Analyzed economic data, consumer options, and market competition to develop a comprehensive content strategy for product launch; integrated Excel and PowerPoint to develop product strategy and roadmap in 12 weeks.

Regularly presented work and performed feedback evaluation from mentors and investors to streamline MVP, pitches, prototypes, product strategy, and risk management ultimately, leading to product development and market readiness.

Orchestrated cross-functional collaboration to assess the current product life cycle stages; utilized data-driven insights to optimize the scope of the project, 50 sales within 3 weeks of product launch.

Conducted 150+ user interviews and 2 surveys to create user personas to validate design concepts and pricing strategy to address user needs, and conduct thorough product research leading to $1,500 in seed funding. COMPETITIONS

Big Bang 2022: Ranked in the top 10 out of 1,500+ contestants in three rounds of investor pitch competitions.

Little Bang 2021: Pitched to 12 investors in a day, securing $500 in seed funding for presentation and poster.

Plasma Program 2020 Conceptualized and executed a seller-centered strategy to create a business model for 3 startup competitions to over 35 angel investors

SKILLS & Volunteer Work

Skills: Figma, UX/UI Design, user experience research, pitch deck development, front-end web development, Adobe Creative Suit, Sketch, Miro, Microsoft Office Suite, Customer Service

Languages: English, Persian, HTML, CSS

Volunteering: Aggie House (transitional housing students), ASI Food Pantry, CA House Pantry Manager & Operator

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