Digital Marketing Social Media
Resume:
Jaime Junior Gumban Calderon
***********@*****.***
https://www.linkedin.com/in/jaimecalderon
https://jaimejuniorcalderon.wixsite.com/dreamy-studio PROFILE
I’m a digital marketer with an ever-growing industry experience. I produce a wide range of data to suit the client's demands. I’m also proficient in the analysis and use of data to help the business grow by opening new ideas for growth. I am confident in speaking to clients and comfortable delivering business marketing strategies. With extensive digital industry knowledge, I can engage with a diverse team of specialists to increase brand awareness for social media platforms and business websites. KEY SKILLS
● Time Management
● Problem-solving
● Design skills (Canva)
● Attention to detail
● Hardworking
● Adobe Creative Cloud
WORK EXPERIENCE
Moonstar London, Marketing Specialist (https://www.tiktok.com/@m33zee) Sept 2023
• Responsible for creating and producing video content to make it go viral (reached 255.5k views on our jacquard mink)
• Executing creative concepts that meet those needs.
• Utilize various videography equipment and techniques, including DSLR cameras, lighting, and audio equipment, to create high-quality videos.
• Edit and post-produce video content using Adobe Premiere and Lightroom.
• Generated £60,000 in sales within three months.
• Sold over 6000 products within 6 Months
• Reach 0 to 10k followers in less than a year
• Engaging with 100+ comments and messages daily across various social media platforms
• 1st largest manufacturers, Importers and wholesalers in the UK in Bedroom Décor Sound Fitness, Digital Marketing Internship Jan 2023 – July 2023
• Monitored social media metrics and provided reports and analyses. Resulting in 2 Leads per day.
• Assisted in managing a social media advertising campaign, increasing conversion by 20%.
• Monitored and analysed social media metrics to provide actionable insights, improving content performance by 10%.
• Analysed website traffic data to make data-driven decisions for campaign optimisation.
• Conducted Keyword research, competitor analysis, and on-page optimisation to improve website content and structure.
WYK, Digital Marketing Trainee July 2022 – October 2022
• Analysed data in Google Analytics & presented data reports/dashboards using Looker Studio & to increase understanding of campaign performance and optimised ad spending.
• Led team by booking regular meetings on Google Meet, creating conferences, and communicating with the client, which increased productivity.
• Able to Collaborate as part of a team alongside other trainees working towards a deadline, specialising in Facebook
(Meta) and Instagram Ads, Google Ads (Keyword Research), and Google Analytics to launch a brand awareness campaign.
• Worked on data analysis, source to target, and data specification document for the conversion process.
• Excel
• GA4 (Google Analytics)
• Google Tag Manager
• Looker Studio (Google data studio)
• Organic Growth (social media)
• Give recommendations to the client by conducting A/B testing on landing pages and website content based on behaviour analysis.
• Optimizing and tracking campaign daily, bringing actual results for the client (Laganuma) Fresh Media, Social Media Coordinator Intern April 2022 – May 2022
• Research and create TikTok and Instagram Reels, focusing on adding value and building an engaged following, resulting in growth.
• Social media planning and growing the Instagram page organically by posting snippets of acts of the artist.
• Using Adobe Premiere Pro efficiently and providing it to artists to post on their social media platforms, bringing brand awareness to their brand.
• Conducted data analysis to identify trends (hashtags) and patterns in the Instagram algorithm that are suitable to go viral and relevant to the post and following competitors.
• Managing the content diary for social media content & keeping up to date with changes and advances in social media and advising to adopt
• To create video reels, carrousels, Interviews, and content Drafts. Ginger Promotions, Brand Ambassador Intern February 2022 – April 2022
• Delivering educational presentations on Modern Milkman products to increase customer awareness and drive sales, averaging a 5% increase.
• Utilized written and verbal communication skills to persuade customers to purchase products they were not initially interested in, resulting in a 10% increase in upselling.
• Successfully closed 2-3 deals per day on average through expert product knowledge and door-to-door sales techniques, leading to an increase monthly.
GRM Media/ Addmore Culture, Social Media Intern July 2021 – January 2022
• Gained experience in videography, photography, and graphic design by working with various artists.
• Using Canva, designed monthly graphic posts, which resulted in a 10% engagement on Instagram.
• Successfully managed Lloyd Wade’s social media platforms, resulting in a 10% engagement rate across all platforms.
• Creating a social media calendar and social media reports per month/week (Organic)
• Presenting creative work to clients for approval or modification.
• Manage artist development, including coaching and mentoring artists on their music careers.
• Developed and executed marketing campaigns, including social media, email, and online advertising, to increase artist visibility and fan engagement.
Trainee Sales Assistant, Circle Collective July 2020 – December 2020
• Experience in stock handling, unpacking and replenishment, organising displays on the shop floor and dressing mannequins.
• Gaining knowledge of the retail fashion industry and local designers.
• Dealt with customers face to face, offering excellent customer service and care. EDUCATION
University of Greenwich Advertising and Digital Marketing Communications Sept 2021 – Dec/Jan 2022 Anglia Ruskin University, Business with Marketing Foundation Sept 2020 – June 2021 INTERESTS & HOBBIES
● Team Sports (Basketball) - Excel at teamwork and have leadership skills.
● Music Production – Making Loops in FL Studio (Two Shot Brand Ambassador:( https://twoshot.app/artist/151/feed )
● Video Editing/Photography – Providing my services to business/people needs (Portfolio: https://jaimejuniorcalderon.wixsite.com/dreamy-studio )
● Gym – Self-development
● E-commerce - https://www.pinterest.co.uk/Blisstarr1/
● Affiliate Marketing - https://www.pinterest.co.uk/DreamyStudio1/ https://www.pinterest.co.uk/cdhfit/
● Tik Tok Fitness Personal Page – https://www.tiktok.com/@dumbojumble REFERENCES: Available on Request
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