Social Media Analyst

Neha Chitnis

**************@*****.***

**** ******** ***** ******, ***** 75063 214-***-****

https://nehachitnis.myportfolio.com/ https://www.linkedin.com/in/neha-chitnis/

EDUCATION

The University of Texas at Dallas

Bachelor of Arts, Interdisciplinary Studies

Concentration: Health & Wellness

Foundations: Natural Sciences & Math and

Economic, Political, & Policy Sciences

Honors: Cum Laude

Dean’s List – Fall 2020 & Spring 2021

Spring 2018 – Spring 2021

EXPERIENCE

Hilton (Contract through Temporary Solutions, Inc.) – Social Media Analyst; Dallas, Texas December 2023 – Present

Community management for Full Service Brands (Hilton Hotels & Resorts and DoubleTree by Hilton) on Facebook, Instagram, and X

Brand building engagement with influencers, followers, and realtime moments on all social platforms

Post on all social platforms natively and through Sprinklr

Update editorial calendar on Airtable

Create branded content through Canva

Source, copywrite, and post UGC

Find and execute surprise & delight moments

Track overall social trends, patterns, and brand sentiment as well as any crisis situations and report them to the appropriate teams

Perform social audits to optimize social channels and provide actionable insights

Analyze and report on social metrics

Able to change point of view easily for both brands

Work with cross-functional teams such as Communications, Global Brand Marketing, and Public Relations to achieve goals

Strategize content weekly with creative agency and social strategist for an always on friend in the feed approach

Nike (Contract through Rangam Consultants Inc.) – Social Media Specialist; Beaverton, Oregon January 2023 – December 2023

Earned Rewards & Recognition in May and August 2023 for being a high-performing teammate and being a leader in KPIs

Engaged with consumers positively using copywriting skills on Instagram, TikTok, X, and YouTube on global and geo Nike handles (@Nike, @NikeStore, @NikeBasketball, @NikeFootball, @NikeRunning, @NikeSportswear, @NikeWellCollective, @NikeWoman, and @Jumpman23)

Obtained, monitored, moderated, and analyzed consumer trends through Sprinklr and reported them to cross-functional teams

Easily changed tone of voice based on the handle the content is being curated for

Participated in product launches, surprise & delights for consumers, new hire training, and calibrations for the team

Assisted, supported, and serviced consumers through Salesforce

Assessed consumers’ product reviews through TurnTo

Victoria’s Secret PINK – Campus Representative; Dallas, Texas June 2019 – June 2020

Initiated the Victoria’s Secret PINK Campus Representative program at The University of Texas at Dallas

Recognized by Victoria’s Secret PINK for producing more than double the usual sales ($5,000+) at the program’s first event

Built a social media footprint of approximately 2,000 followers under a year and the most interacted post had 1,000+ interactions

Recruited, led, and managed a campus team and encouraged collaboration on how to best market the brand

Ran multiple retail social media channels such as Facebook, Instagram, Snapchat, TikTok, and Twitter and tracked their analytics

Created and shared digital marketing content for advertising campaigns including graphic design, photography, and videography

Worked with organizations on-campus and vendors off-campus for events, giveaways, and promotions

Interacted directly with customers of Victoria’s Secret PINK to provide customer service and be the face of the brand

Hosted events on and off-campus as well as at Victoria’s Secret PINK stores and encouraged a community environment

Communicated daily as a liaison to Victoria’s Secret PINK through feedback on future products and updates on the program

ADDITIONAL INFORMATION

Skills: Microsoft Office, Canva, Sprinklr, Airtable, Salesforce, Tableau, Facebook, Instagram, Meta, Snapchat, TikTok, X, YouTube

Certifications: Sprinklr, Twitter Flight School, Snapchat, TikTok, LinkedIn Marketing Labs, Pinterest, Google Analytics

Languages: Fluent in English, Hindi, Marathi, and Urdu. Limited working proficiency in Spanish.

Work Eligibility: U.S. Citizen, eligible to work in the U.S. with no restrictions.

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