Social Media Digital Marketing
Resume:
CONTACT
*******.*.******@*****.***
Oakland, CA, 94619
EDUCATION
BACHELORS OF ARTS, UC, IRVINE
ASSOCIATES OF ARTS, CABRILLO COLLEGE
SKILLS
Search Engine Optimization: SEO Tools
SEO error analysis, Search Console Auditing
Ahref, Anewstip/Muckrack PR Contact Software
Search Engine Marketing (SEM):
SEO Content Editing: WordPress, Team Software,
Atlasian, CMS Solutions, Sun, Google Search
Console.
Email Marketing: Internal Email Administration
HTML Management: Page Builders,
Landing page development. Extensive coding
experience across PHP and .Net, Linux and
Microsoft server environments
Cloud Computing: IVR & Call Center
Conversion Tracking & Engagement Tracking:
Analytical Tools, Split Testing, Google Analytics. Plus multi variate testing solutions such as
Autonomy Interwoven now Adobe Omnitures
Site Catalyst.,
Mobile Marketing Platforms: SEO, Apps &
HTML
API Solutions: Zapier
EXPERIENCE
Sr SEO Manager October 2023 - Present
American QSR
Lead strategic digital marketing initiatives for American QSR, a prominent holdings company specializing in hospitality, QSR franchises, and real estate.
Drive end-to-end digital campaigns, overseeing SEO, PPC budgets, and social media strategies. Utilize Google Analytics and other analytical tools to assess campaign performance and optimize ROI. SEO Analyst April 2022 - August 2022
Highpoint Technologies, Inc.
Formulated and executed digital ad tech strategies in PCIe and RAID sales. Conducted comprehensive reporting for all digital analytics, leveraging automated reports aligned with GA-4 analytics. Managed a press release database and coordinated press release strategies, resulting in increased site traffic.
Extensive reporting and analysis
SEO link building outreach requirements and SOPs for team Split testing PLA assets, pages etc.
SEO Growth analysis, custom automated reporting using GTM integrations to Wix that merge to Google Analytics for comprehensive reports on software download analysis and testing
SEO Analyst August 2021 - August 2022
Buyer - Daulat LLC Pacific Retail Management/ Mr. Fast Cash / Topdot Solar Orchestrated digital marketing, SEO, and social media efforts for a BPO business operating in hospitality, QSR, and real estate. Oversaw 50+ sites and executed diverse campaigns, including PPC budgets targeting regional home buyers. Implemented Google Analytics, WordPress, and PHP site management for optimal site performance.
Utilized Google analytics fro split testing
Marketing Coordinator March 2019- June 2021
Fortune Energy
Coordinated SEO, SEM, and social media planning for the HahaSmart brand within Fortune Energy. Managed retail marketing budgets, achieving up to $25K monthly in ad spend with conversion optimization strategies. Oversaw bloggers, maintained backlinking and content strategies, and coordinated social media scheduling Freelancer June 2013 - June 2018
Upwork.com
Managed diverse projects with various companies, including Collectors Coins & Jewelry, Pangea Rarities, New Car Sell Off, and others. Successfully handled SEM ad spends, ranging from $25K to $50K per week, and implemented strategies for PDP landing pages, SDK analytics, and more.
Marketing Director June 2012 - May 2016
Crowell, Weedon & Co.
Led a team of web developers and managed media buying for over $20K monthly in ad spend. Implemented SQL server and a CRM for new leads, measuring cookies and call data for inbound lead analysis. Established direct response relationships with media vendors, such as the Wall Street Journal. Google A/B Testing platforms for landing pages
SEO Analyst February 2012 - May 2012
Day 2 Day Printing
SEO Analytics
SEO Growth tools
Hubspot, split test PIM asset
JustFab January 2012 - February 2012
Jr. Analyst
Compiled analytical reports for dev
Head of Financial Marketing August 2012 - April 2013 Hypertarget Marketing
Worked on financial verticals, achieving substantial growth in earnings through ECPC models and sales ROI.
Managed lead strategies for financial vertical clients and provided client services for purchased leads.
Marketing Supervisor June 2010 - February 2012
Lenox Financial/ WesLend Wholesale
Built custom websites and implemented SEM strategies, achieving a 300% increase in ROI metrics. Worked on retail social media and PR and developed an email campaign for WesLend Wholesale. Part-time Marketing Coordinator December 2009 - June 2010 CI Design / iStorage Pro
Worked on press releases, social media ads, and initiated social media pages for iStoragePro. Developed marketing initiatives for B2B server and storage enclosure company CI Design. Marketing Intern October 2008 - December 2009
Earthbound Media Group / Brighter
Worked on SEM campaigns for healthcare clients, producing monthly reports for each hospital division. Multi variant testing using Autonomy Interwoven now Adobe Omniture Engaged in additional social media work for film campaigns and developed backlinks for social media projects.
Production Intern June 2007 - June 2008
Digital Media Factory
Worked on batch editing for the large-scale video production company Digital Media Factory.
IT Help/Student Office Assistant May 2007 - June 2010 Cabrillo College Technology Center
Assisted student customers at the IT center, providing IT help and support. Production Assistant/Intern June 2007 - June 2007
Tao of Surfing
Worked closely with a renowned Director of Photography on a Northern California surfing film production
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