Digital Marketing

Olivia R. Baldassari

Sarasota, Florida

Career Vision

To create innovative and authentic content marketing with a culturally progressive team that thrives on venturing to the boundaries of new marketing frontiers.

Education

Palm Beach Atlantic University August 2011-December 2014

MAJOR(S): Journalism, History

Media Internship

ESPN West Palm 106.3 FM/ESPN Deportes 760 AM May 2014-August 2014

The Palm Beach County and Treasure Coast’s only station that covers non-stop engaging sports talk, local coverage of teams in the area, and the largest events in sports.

The hands on in the field experience and intimate office knowledge with coordinating assignments will benefit me in future positions.

My duties included shadowing radio producers during live shows, marketing and networking/sales meetings, assisted with on-site event marketing teams, setting up live broadcasts for on-site events, promotional items inventory control, copy writing for commercials, and assisted with event marketing campaigns.

Additional Experience/Awards

Co-produced an on-campus Palm Beach Atlantic University sports show

oCo-wrote script and decided what to cover

oSought out talent, on-air anchors, editors, camera operators, and director

Captain of Martin County High School Girls Golf Team, 2010-2011

oCreated team culture and learned characteristics of good leadership

oWent to districts both years on team

oReceived Most Improved on Girls Golf team senior year, 2010-2011

Skills experience with Microsoft Word, PowerPoint, Indesign, Photoshop, Wordpress, GetResponse, Constant Contact, and Adobe Acrobat

Work Experience

FourThought Private Wealth, Venice, FL April 2023-May 2024

Marketing Project Manager

FourThought Private Wealth is an independent Registered Investment Advisor practice that specializes in financial and investment planning for families, individuals, and businesses using a holistic planning approach.

I managed the social media accounts for our Facebook and LinkedIn and assisted in increasing the traffic for these accounts. I made sure to promote engagement in house as well as with our audience.

I worked with outside marketing vendors related to the firm’s marketing efforts, which include graphic design, printing, and video editing.

I managed and maintained the firm’s website, which included adding new employees, webinar videos and whitepapers, as well as keeping all information on the website updated.

I organized and promoted client and employee events, such as our Company Retreat.

I managed our budget for the charitable sponsorships, which included local non-profits and participating in fundraising events throughout the year.

I created and assisted in managing our marketing budget, which included our printing vendor, software used for editing and graphic design, and client events.

I edited content for our webinars, which include PowerPoint presentations, as well as white papers that go out to our clients and social media accounts. I create and schedule eblasts that go out to our clients and business partners that include webinars, white papers, company updates.

Golf Coast Magazine, Lakewood Ranch, FL April 2019-March 2023

Digital Marketing Manager

Golf Coast Magazine serves as a guide for golfers for hundreds of golf courses on the southwest coast of Florida from Naples to Fort Myers, as well as maps and directions and feature stories on courses and golf communities.

I managed the social media accounts for Twitter, Facebook, and created our Instagram account and help to increase traffic for these accounts. I assisted in promoting our client’s golf courses and sending a weekly e-newsletter to our subscribers.

This also included identifying trends in the golf and tourism industry and implementing social media campaigns for local tournaments and golf events.

I oversaw and created email marketing campaigns and eblasts for our clients to assist them in promoting events, membership opportunities, and merchandise sales.

I reached out to local PGA Professionals and Directors of Membership to assist in promoting their events and on-site tournaments on our social media accounts to reach a larger audience in our region.

Christ Fellowship Church, Stuart, FL October 2018-January 2019

Elementary Coordinator

Christ Fellowship has currently grown into the 10th largest church in the United States with eight campuses throughout South Florida, such as Boynton Beach and Palm Beach Gardens.

I oversaw, trained, and managed all elementary volunteers for each weekend and encourage them to connect with each child that comes through our doors. I prepped all resources for the weekend for the activities and lessons and email all volunteers the curriculum and schedule each of them for each weekend.

Beleza Boutique, Stuart, FL November 2017-June 2018

Receptionist & Social Media Consultant

Beleza Boutique has currently one location in Stuart, Florida and is a unique hair salon that stays up to date on current hair trends and style.

I oversaw the scheduling for the stylists, assisted the customers with checking out, helped to plan events, create and generate engagement for online content for social media sites, such as Facebook and Instagram.

Russell Products, Akron, OH April 2017-December 2020

Social Media Consultant

Russell Products uses high performance coating applications to increase the protection of metal, glass, plastics, and rubber for over 50 years.

I raised brand awareness and increase traffic to both of their social media accounts, Twitter and LinkedIn and help to advertise their services to both clients and potential clients.

Volunteer Experience/Personal Development

Christ Fellowship Church

Mission trip in Belle Glade, Florida in 2013 and 2014

oEach year, Christ Fellowship takes their students from middle and high school (over 500 total) to serve the community of Belle Glade, Florida and to teach the area kids about the stories and the love of Jesus.

oI was a co-leader for more than a dozen students.

oPainted schools, cleaned up community gardens, and hosted camps for the kids in the community.

American Red Cross

Lead youth volunteer at American Red Cross during junior and senior years at Martin County High School.

Counselor for two American Red Cross annual leadership camps with 100 attendees each camp (the largest attendance for both years).

I can save lives through the extensive CPR and First Aid training I received.

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