Social Media Digital Content

SCOTT OKEL

Charlotte, NC 980-***-**** *******@*****.*** https://www.linkedin.com/in/scott-okel Digital Content Analysis – Marketing Research – Strong Communication – Strategic Content Development E D U C A T I O N

Queens University of Charlotte, Charlotte, NC 05/2024 Bachelor of Arts in Communications Degree Honors: Summa Cum Laude GPA: 3.91 R E L E V A N T P R O J E C T W O R K

• Novant Marketing Campaign – Conducted research, competitive analysis, and identified key target audience to influence campaign/communication strategies, creative development and media plan to increase appointments.

• Novant Brand Development Project – Identified all placements of outdated brand to influence strategy to roll out new brand. Placements included interior/exterior signage, printed collateral, digital assets and branded vehicles.

• Capstone Project – Conducted focus group study on young men’s attitudes toward yearly health check-ups. Created innovative marketing strategies to promote regular health check-ups.

• Coffee House PR Campaign – Developed #whatsinmycup PR campaign to create public awareness for startup business concept. Researched Spotify’s wrapped campaign to resonate with coffee users.

• Charlotte FC Marketing Proposal – Conducted research to share with FC owner to help maintain and increase attendance. Surveyed fans on game experience including parking, stadium lines, music, food, and technology.

• Influencer Strategy Video – Created video presentation on Canva highlighting influencer tactics and strategies. Selected by professor to show future classes.

I N T E R N S H I P A N D W O R K E X P E R I E N C E Demand Generation Marketing Intern, NOVANT HEALTH, Charlotte, NC 01/2024 - 03/2024

• Immersed in various marketing and communication verticals including: campaign planning, brand management, digital experience/DX, social media, and analytics

• Worked cross-functionally to design, develop, and activate marketing tactics to increase patient scheduling

• Led development of targeted marketing campaign which included researching demographics, healthcare attitudes, barriers, lifestyle, and media consumption to create campaign and communication strategy

• Spearheaded brand development for a Novant Health hospital to incorporate a new, more relevant, brand

• Gained skills in managing stakeholder relationships and partnerships with outside vendors MPCC Front Desk Attendant, L&L FITNESS, Charlotte, NC 08/2022 – 01/2023

• Provided friendly and efficient customer service as customer-facing worker at fitness center, ensuring customer retention and positive fitness center experience

• Engaged with 50+ guests per day, troubleshooting customer concerns as they arose and answering any member questions

• Managed scheduling and appointment bookings efficiently, optimizing customer flow and ensuring smooth front desk operations

AWARDS & HONORS

President’s List (Spring 2024)

Dean’s List (Spring 2023, Fall 2023, Spring 2024)

Lambda Pi Eta – Psi Eta Chapter (Spring 2024)

Knight School of Communication – Student Media Production Award (Spring 2024) National Society of Leadership and Success (2023 Member) S K I L L S

Technical – Microsoft Office; Google Docs/Slides/Sheets Marketing – Canva

Social Media – Instagram, Facebook, TikTok

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