Creative Director Business Development

Jacquie-Louise Fischer

Santa Monica, California *0405 **************@*****.*** 310-***-****

Portfolio: rufflesandfeathers.com ********@******************.***

CREATIVE DIRECTOR, COPY

PROFESSIONAL SUMMARY

●Detail-oriented, results-driven, and hands-on Creative Director, offering broad-based experience in effective and strategic creative management skills; complemented with proven branding and positioning expertise. Equipped with in-depth knowledge in creating innovative ideas to deliver sales presentations and marketing campaigns. Proficient in responding to clients’ needs and formulating tactical action plans to achieve outstanding results.

●Knowledgeable in business and management principles involved in strategic planning, leadership, as well as client retention and market penetration under strict budget constraints. Demonstrates strong leadership and communication skills.

●MSN critical care (nursing) with two years of post-graduate research experience, knowledge of managed healthcare, and a background in healthcare. Accustomed to establishing and cultivating long-term quality customer relationships by providing innovative solutions and total satisfaction.

AREAS OF EXPERTISE

●Process and Productivity Improvement

●Strong Writing and Editing Skills

●Strategic Business Development

●Organized with Strong Analytical Abilities

●Articulate Oral and Written Communication

●Leadership, Training, and Team Building

●Time Management and Prioritization

●Relationship Building and Management

●Problem Resolution and Decision Making

●Digital Design, Social and Electronic Media

WORK EXPERIENCE

Creative Director, Copy Freelance Sept 2016 - Present

Ruffles and Feathers Advertising & Marketing

Show leadership in creating and executing fresh, innovative concepts that enhance response strategies and achieve objectives. Ensure the timely development and execution of plans, campaigns and projects to assure earnings, growth, and profit goals are achieved. Work with Senior Team members as needed to establish new strategic and creative tools and solutions to support the overall growth of the company.

●Promote Old Mutual's Greenlight financial services to consumers through print and radio, emphasizing the importance of life and disability insurance (a project with Draft FCB).

●Increase internal brand awareness and support for cultural diversity in the workplace (a project with Draft FCB) by launching corporate campaign for Vodacom cell phones among business users.

●Created a patient-driven care program (health education about contagious and non-contagious diseases, and the patient's responsibility for preventing and managing their own disease state) for health care.

●Launch the Patient Driven Care and Wellness Program in the Middle East (Dubai) and South African markets for the Spectramed and Resolution Health medical plans.

●Campaigns for Pro Bono accounts including Naral Pro choice reproductive rights for women; the Non Violence Project – LA based and a campaign for Sickle Cell Foundation.

Freelance project Copywriter May 2011 - Jul 2011

RCW McCann, Manhattan, New York

Interpreted creative briefs to develop concepts for execution with engaging digital creative that is in line with project and brand strategy. Collaborated with a team of creative staff, from concept development to delivery of final product.

●Launch Pradaxa (Dabigatran Etexilate) to HCPs in the USA and Europe (sales support and print advertisement - print advertisement selected for global campaign).

Copy Supervisor Sept 2010 - May 2011

Euro RSCG H4 Brands, Chelsea, New York

Monitored communication copy on brands. Participated in/ensuring creation of copy-related deliverables within allocated budget and deadlines. Helped Endo Pharmaceuticals introduce Fortesta Gel, a new testosterone replacement therapy gel for men, to HCPs (Health Care Professionals).

●Played a key role in the development of the scientific literature for Edoxaban (Daiichi Sankyo) focuses on HCPs.

Creative Director, Copy Sept 2010 - May 2011

Ogilvy & Mather Brand Activation, Johannesburg, South Africa

Developed brand activations for South African tourism and business tourism using promotional, digital, and experiential tactics; debuted a new broadcast ad for South African tourism, and introduced the 2006 Indaba (international Travel and Trade Show).Created creative for the SA Tourism cell phone campaign, which targeted UK and European healthcare professionals interested in visiting South Africa.

●Facilitated the launch of new brands for Pfizer, Roche (Tamiflu), and Procter & Gamble (Viagra, Zithromax One)

Additional Experience

Creative Group Head Inroads Communications, Sandton, Johannesburg, South Africa

Associate Creative Director (Copy) Buzz Merchants Communications Los Angeles, CA, USA

Group Copy Supervisor Draft Worldwide, Chicago, IL, USA

Senior Copywriter Grey Healthcare Advertising, London, England

Freelance Senior Copywriter Travis Sully Harare, London, England

Copywriter McCann-Erickson, South Africa

EDUCATION & AFFILIATIONS

Master of Science in Nursing, Medical and Surgical Nursing Science

University of Witwatersrand, Gauteng, South Africa

Bachelor of Social Science (Nursing) Degree Majors: Psychology III, Communications I, II and Health Sciences

University of Natal, Durban, South Africa

Registered Intensive Care Nurse - California Board Registered Nursing; New York Board of Registered Nursing, Nevada Board of registered nursing

Postgraduate Diploma in Advertising/Marketing, specializing in Copywriting

AAA (Advertising Association Agencies) School of Advertising, Cape Town, South Africa

Advertising and Copywriting lecturer 2008-2010 (part-time)

AAA (Advertising Association Agencies) School of Advertising and Marketing, Johannesburg, South Africa

CCRN Critical Care Registered Nursing American Society Critical Care Nurses 2022-2025

CREATIVE AWARDS

“The Non-Violence Project”: Loerie Gold - direct marketing campaign; Loerie Silver - graphic design campaign; Loerie Silver - mixed media campaign; New York Festivals - Radio finalist. Silver Quill Award for press ad of the month (Salvation Army); winner Omnigraphics Design on the Move (Rentokil pest control)

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