GRE TCHEN D I A Z
art director graphic design freelance
BBDO PUERTO RICO / 2006- 2009
Senior Art Director-
Direct all branding for Chrysler, Jeep and Dodge for the puertorican consumer. Designed high-end identity and collateral work within the corporate guidelines. Managed all advertising, launching of car campaigns, promotional events, TV, direct mail and retail for the Chrysler Group LLC trademarks. GIRLTALK MAGAZINE PUERTO RICO / 2006-2009
Owner and Designer-
Proud owner of a local teen magazine in Puerto Rico. Created and designed concept, idea, strategies branding, photoshoots, editorial, sales, public relations, events, collateral materials and promotions. Created a fun and creative look for girls combining cool typefaces, colors and vibriant vector graphics., MENTE CREATIVA / 2005- 2006
Art Director-
Created collateral branding for a variety of clients to help create new creative directions for advertising needs. Corporate identity, editorial, retail, event invitations, banners, direct mail, brochures, POP, and packaging designs for clients such as: Sony, BIVA, Motor Sport, JJ Alvarez, Energizer and Master Paints.
BBDO PUERTO RICO / 2003- 2005
Jr. Art Director-
In charged of all corporate identity for Banco Santander and Santander Mortgage. Creating new designs within the corporate guidelines making artwork more appealing for the bank consumer. Ability to work under pressure and tight deadlines as the industry required. Constructed ads, retail branding, brochures, event programs, event invitation packages, auction booklets, letterhead, newsletters, direct mail, and program materials.
VISUAL IMPRESSIONS PR, DIGITAL PRINTERS / 2001- 2003 Graphic Designer/ Digital Output Specialist-
Managed and controlled all output from clients artwork. Made sure all files were corrected in order to print. Strong knowledge with PMS colors, digital and offset printing. Also satisfied clients needs by creating eye catching logos, brochures, banners, posters, mesh, billboards, and stickers. KOIGC / TERCER PISO / 2010 - 2011
Senior Art Director-
Created collateral branding for all Government Agencies in Puerto Rico, mantaining a new creative direction and collateral work within the government guidelines. Managed all advertising, corporate identity, editorial materials, logos, event invitations, banners, direct mail, brochures, POP, anual reports. Government clients such as: 911, AAE, ACT, ADSEF, AEMEAD, ASES, CDORH, COSSEC, CST, DTOP, DTRH, FORTALEZA, GDB, JUNTA REGLAMENTADORA, PUERTOS, SALUD, SHSO, SIP, UPR, VIVIENDA, WIC. HAVAS WORLDWIDE/ 2011-2013
Senior Art Director FREELANCE-
Created collateral branding for a variety of clients to help create new creative directions. Corporate identity, editorial, retail, event invitations, banners, direct mail, brochures. Clients such as: Auto Zone, BBVA Banco Bilbao Vizcaya, Lysol, Reckitt Benckiser.
To promote a positive mind set within the Company’s environment and help expand design creativity using my past experience in editorial, corporate communications and branding designs as a key role to succeed in future projetcs. SDMS - VOCES PUERTO RICO/ 2013-Present
Senior Art Director FREELANCE CONTRACTOR-
Created collateral branding for a medicine educational credits and continue education to doctors. Also in charge of all corporate identity to VOCES Vaccinations in Puerto Rico. In charge of logos, editorial, retail, event invitations, banners, direct mail, brochures, expo displays, and event programs. AMGEN MANUFACTURING LIMITED PUERTO RICO / 2014- Present Senior Art Director FREELANCE CONTRACTOR-
Created collateral branding for a Amgen internal communications. Corporate identity, editorial, daily newsletters, event invitations, banners, direct mail, brochures, expo displays. Everything in the health, medical science and biotechnology industry.
EDUCATION:
Bachelor in Fine Arts (BFA)
in Visual Communications/ Graphic Design
University of Arizona, Tucson, Az May 2001.
SKIL LS:
Complete knowledge of Adobe Creative Suite: InDesign, Illustrator, Photoshop, Acrobat, Dreamweaver, QuarkXpress, Flash, Freehand, Powerpoint, Quicktime, Word and Excel. Strong passion for design, very detail oriented and can juggle several projects at a time. Strong typography skills. Fully bilingual in English and Spanish.