Social Media Marketing Manager
Resume:
•Manage Social Media Team and responsibilities of each employee
•Successfully built strategies and campaigns with brand awareness and revenue in mind such as company convention events, sales campaigns and entire visual rebrand through SalesFor e Marketing Cloud
•Increased engagement of all platforms by 100%
•Manage content creation process (photoshoots, asset management and execution)
•Work alongside with Digital Marketing team for revenue and brand consistency and email marketing campaigns
•Handle all influencer deals and collaborations in efforts of 100% revenue return of over $9K per month
•Ran paid advertisements for monetization purposes through META, TikTok and YouTube with over $10k monthly budget in a 2:1 LTV to CAC ratio
•Establish yearly list with project management for asset planning
•Direct reporting to CMO, VP of Marketing and Sales Initiative and VP of Communications for all PR related work 2021-2022
2021
Contact
Education
Phone
*******************@*****.***
www.linkedin.com/in/carlosatoledo1998
Carlos Toledo
M a r k e t i n g C o m m u n i c a t i o n M a n a g e r Passionate about driving digital success and brand growth, I'm a seasoned Marketing Manager with a proven track record in strategizing and executing engaging social media campaigns. With a background in Communications and Marketing, I've successfully led teams, managed influencer collaborations, and significantly increased engagement and revenue across multiple platforms. I am open for relocation and am authorized to work in the U.S. and Brazil. Experience
•Ran all influencer campaigns and sales teams with return of $5k+ revenue with Salesforce Marketing Cloud
•Ran global auditing and training for all franchises and international offices with Salesforce Marketing Cloud
•Managed all content creation through sales teams and increased engagement in posts in a 3:1 LTV to CAC ratio
•Increased community and reputation management by 100% increase in response rates and brand voice rebranding Social Marketing Manager
Social Media Communication Strategist
4Life Research USA
NeighborWorks America
University of Utah
Ensign College
BS in Communication + Strategic PR
and Advertising
AS in Digital/Social Marketing with
certificates in Email and Digital Data
2023
2021
Brand Management
AirTable and JIRA Project
Management certified
Sharepoint and Microsoft 365
Excel Certified
Adobe Creative Cloud
(Photoshop and Illustrator)
Salesforce Marketing Cloud
Google Advanced Analytics certified
Portuguese - Native
Spanish - Fluent
Expertise
Languages
4Life Research USA
Communications Outreach Coordinator
2021
Uniquely Utah Souvenir
Social Media Specialist Intern
2018-2019
•Create all profiles + UGC from scratch and campaign through content calendars and asset management
•Work with paid ads to increase reach and engagement within main Instagram and Facebook page with $500 monthly budget + email campaigns through Salesforce Marketing Cloud 4Life Research Brazil
Marketing Assistant Manager
•Manage all social media platforms for community outreach and content creation
•Organize and execute all corporate internal events both local and remote
•Manage all influencer and team contracts
Google/Vaco
2023
Portuguese Content Analyst
•Review website flagging for the Search Ads team in Portuguese
•Daily average of over 200 flagging tasks through Google’s EWOQ and EPP systems
•Execute all events and internal/email communications with 2-5% CTR and social content
•Increased response rate and content creation to daily rate by 100% across all platforms Mailchimp Email Marketing certified
PRSA Certified
2019-2021
Tucanos Brazilian Grill
Trainer
•Top 2 seller producing an average of $200k+ in revenue
•Oversaw all corporate training and restaurant SOP as server and bartender 2020-2021
Law Office of Jacob Jensen
•Case managed over 250+ clients as first employee hired in community management
•Generated over $150k in compensation/revenue for clients and firm
•Provided internal communication and PM platforms for firm in training for new hires as well (AirTable, WhatsApp) Trilingual Paralegal
Contact this candidate