Marketing Manager Social Media

Rachel K. Fetterman

New City, NY 917-***-**** ****************@*****.*** linkedin.com/in/rachelkfetterman

Marketing & Sales Leader

A seasoned marketing and sales professional with an unwavering commitment to execution. Extensive experience in crafting and deploying integrated and comprehensive marketing and sales strategies to create seamless and engaging brand experiences that drive customer loyalty and business growth. A results-oriented leader adept at managing and inspiring teams to exceed expectations and achieve significant milestones.

Areas of Expertise

Customer Retention Email & SMS Marketing B2B & B2C Sales Lifecycle Marketing Strategic Planning Product Development Branding Consumer Insights Client Strategy Customer Loyalty Public Relations CRM Contract Negotiations People Management Event Planning

Technical Proficiencies

Klaviyo Listrak Google Analytics BigCommerce Shopify Attentive Talkable Salesforce Commerce Cloud Narvar Yotpo WISMO Wunderkind Asana Monday.com Microsoft Office Suite Social Media Platforms Canva Slack

Professional Experience

Marucci Sports / Fox Factory, Baton Rouge, LA March 2023 - April 2024

Direct Sales Retention Manager, E-commerce

Formulated omni-channel customer retention campaigns and strategies across company brands (Marucci Sports, Victus Sports, and Lizard Skins), resulting in a 30% increase in average order value and a 15% rise in repeat business compared to the previous year.

Created and executed email initiatives across brands, driving 25% of total annual revenue and achieving a 7% year-over-year growth.

Established SMS channels for all brands, reaching 23K subscribers and generating over $150K in revenue in 2023.

Negotiated contracts and oversaw the consolidation of email/SMS tech stack to a single platform, saving the company over $200K in unnecessary spending.

Expanded and managed customer notification and review request services.

D'Artagnan Foods / Fortune International, Union, NJ April 2019 - January 2023

Marketing Manager, E-commerce

Achieved a 10% increase in email channel revenue, accounting for 35% of D’Artagnan’s e-commerce business, through innovative promotions, automated flows, tailored customer journeys, A/B testing, and enhanced email capture tactics.

Surpassed email engagement KPIs while growing the subscriber list by approximately 8% year-over-year and reducing unsubscribe rates to less than 2%.

Introduced a referral loyalty program in 2020, generating over $1M in revenue within its inaugural year.

Established an SMS channel in 2022, amassing over 25K subscribers and contributing over 5% to revenue in the initial 9 months.

Successfully negotiated contracts and maintained vendor relationships for email, SMS, and customer loyalty programs.

Developed internal promotional and product strategies, generated revenue forecast reports, and conducted post-mortem analyses.

Artistic Tile, Inc., Secaucus, NJ January 2014 - November 2018

Director, Public Relations March 2017 - November 2018

Created compelling content to showcase the company's brand, mission, and products across various platforms, including the website, blog, social media channels, and email.

Fostered robust relationships with over 50 editors, reporters, and influencers within the home décor sector,

promoting 40+ products/projects annually.

Organized and executed over 30 corporate and social events each year, resulting in a 5% revenue increase ($4M) with an annual budget of $250K. Events ranged from intimate gatherings to large-scale functions with 25 to 500 attendees.

Developed sales collateral for 9 retail showrooms and 220 authorized dealers nationwide.

Managed the company’s print advertising budget of over $500K annually while overseeing contract negotiations and insertion orders.

Instituted original programming to solidify the company's reputation as an industry leader, covering topics such as "Designing for Millennials," and "Leveraging Social Media to Build Your Brand”.

Conducted thorough competitor research and industry trend analysis to deliver insightful reports to senior management.

Marketing Manager January 2014 - February 2017

Led and supervised a marketing and design team of 8 employees while managing everyday workflow, projects, budgets, and deadlines.

Fostered partnerships to amplify digital engagement and outreach endeavors.

Directed and curated over 50 photo shoots. Supervised all aspects of product photography, from conceptualization to execution for each collection.

Generated content for digital and print sales/marketing collateral to enhance lead generation and customer retention initiatives.

Formulated timetables to ensure punctual delivery of product launches, email marketing campaigns, event invitations, and product literature.

Additional Relevant Experience

The Economist Group, New York NY

Senior Sales Manager, Northeast

Generated and oversaw $9.3M in business from 72 financial and corporate accounts. Surpassed revenue targets by approximately 12% annually. Supervised the daily operations of 6 regional sales managers and account executives.

Produced electronic and print marketing materials for esteemed clients such as AIG, Deloitte, and Bank of America. Designed formal client conferences and presentations featuring international editors and economists.

Devised and implemented sales and marketing strategies for the company’s Northeast US region.

Advertising Sales Representative

Bay City Guide, San Francisco, CA

Advertising Sales Representative

PA Convention & Visitors Bureau, Philadelphia, PA

Education

Bachelor of Science (BS) Communications

University of Pittsburgh, Pittsburgh, PA

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