Sr. Partnerships Manager

DREW MATHIS

912-***-**** • ******.*.******@*****.***

EDUCATION

GEORGIA INSTITUTE OF TECHNOLOGY, Scheller College of Business Bachelor of Science in Business Administration December ‘17 Concentration: Marketing & Business Analytics

EXPERIENCE

GOORIN BROS

Senior Strategic Partnerships Manager (formerly Sr. Influencer Mkt & Social Media Manager) Nov’22-Now

● Functions as intermediary for all collaborative efforts with key partners in film, television, music, fashion, and design for co branded organic and paid media placements as well as earned product placements and gifting

● Negotiates brand deals and exclusive collaborations with strategic partners in sports, products, and global events

● Pitches 250+ content creators and media outlets for monthly collection launches each unique to the creative direction of the capsule launch strategy

● Recruits net new, reviews value and manages current roster of over ~1400 affiliate partners who have driven over $2.3M in attributable incremental revenue

● Collaborates with talent on execution of personalized product launches to fit their merchandising needs and acquire new audiences for the brand from their already highly engaged fan bases

● Manages the analysis and growth of all owned social channels and content execution from an organic POV having grown our following on Tik Tok by ~121

% and Instagram by ~26% since in seat

● Preps and hosts in-person quarterly brand awareness activations during key moments in time (i.e., NYFW, Art Basel, SBVIII, etc.) THE HOME DEPOT

Senior Specialist – Influencer Marketing & Media Partnerships Jan‘21- Nov‘22

● Led Influencer Marketing activations for the 8 key promotional event time periods budgeting over $2M in activation with the objectives including awareness of promotions across target audiences, ownable assets to be leveraged in omnichannel activations, and testing into new social media platforms and their offerings.

● Recruited and managed a portfolio of 500+ content creators, bloggers, and online media that strategically partnered with THD for DIY and on-trend interior or exterior project-based marketing activations.

● Collaborated with external social media platform partners including Facebook, Pinterest, YouTube, Snapchat and Tik Tok on influencer activations and offerings exclusive to their channel and our partnerships to continue building innovative creator programs, as well as boosting creator content through co-branded media buying of 1P & 3P audiences for relevant seasonal campaign utilizing on platform capabilities (Branded Content Tool, Tik Tok Boost, Pinterest Sponsored Idea Pins)

● Co-created The Home Depot’s go-to market strategy on Tik Tok in partnership with cross-channel creative marketing associates, leveraging relevant influencers in net new content creation of over 200+ short-form video content to prepare for channel launch

● Launched 100+ influencer activations ‘21-’22 with an increase of yearly spend in the influencer program by over 33% Specialist – Merchandise Marketing Jan ‘19-Dec ‘20

● Managed $115 million+ Incremental Marketing budget supporting the sales of Major Appliances in through strategic online and in-store Marketing initiatives in the form of 8 promotional events in a fiscal year the launch of and 10+ campaign launches each quarter.

● Navigated all strategy shifts from a department level with current international climate to maintain essential retailer status versus solely promotional. Department sales have been record-breaking for 1H 2020 with Q2 achieving $3.4B in sales with a plan beat of $445M and a 24.4% comp. • Submitted all in-store and online promotional content, troubleshooting associate error, validating correct implementation, and billing suppliers post promotional events. Collecting over $75M in successful promotions.

● Acted as primary contact between merchandising team, supplier account managers, and channel partners, and works collaboratively with each team to create cutting edge Marketing campaigns that have led to a higher conversion rate and improved ROAS YoY.

● Leveraged data to strategize better ways to improve Marketing tactics for future campaigns with either similar goals, messaging, or audiences to help guarantee the chances for the most qualified sales leads.

NEWELL BRANDS

Assistant Marketing Manager (Social Media) Jan‘18- Jan‘19

● Supported and managed Graco Children’s Products, NUK, Paper Mate, and DYMO through social media strategy, paid and organic, content marketing, and brand building

● Led the launch and execution of North American brand activation campaigns to drive brand awareness and engagement through management of paid social media strategy, development and creation of organic content, execution of social listening and influencer opportunities, and continued community management

● Assisted in all crisis management and public relations efforts that occurred involving product malfunctions or recalls, unsatisfactory customer service experience, global distribution complaints, and general issues management.

● Developed monthly analytics insights reports for senior management by channel per brand and used these insights to determine future content strategy and trend marketing

SKILLS/INTERESTS

Skills: Microsoft Office Suite, Tableau, Omniture, Salesforce Social Studio, Facebook Ads Manager, Tik Tok Ads Manager, Pinterest Ads Manager, Google AdWords, Adobe Photoshop, InDesign, Project Management, Social Media Savvy, Branding/ Strategy, Quick Learner, SQL, SAS

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