Social Media Digital Marketing
Resume:
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VIGNESWARAN MANI
S T R A T E G I C D I G I T A L MARKETER
SENIOR ASSOCIATE - CORPORATE COMMUNICATION 2023 – Present METAYB PVT LTD, CHENNAI, INDIA
KEY RESPONSIBILITIES
- Leading strategic initiatives to enhance the organization's reputation and ensure consistent messaging across all communication channels.
- Crafting compelling narratives that effectively communicate the organization's values and objectives.
- Managing crisis communications to protect the organization's reputation and maintain stakeholder trust.
- Fostering positive media relations to secure favorable coverage and enhance brand visibility.
- Driving engagement with stakeholders through targeted communication strategies and campaigns.
- Contributing to the achievement of corporate goals by aligning communication strategies with organizational objectives.
- Reinforcing the organization's brand identity in the marketplace through consistent and impactful communication.
- Leveraging expertise in multimedia design to create visually appealing and engaging content.
- Collaborating with internal teams to ensure that communication strategies are effectively implemented and aligned with business goals.
- Monitoring and analyzing communication metrics to evaluate the effectiveness of communication strategies and make informed decisions for improvement.
PG - STRATEGIC DIGITAL
MARKETING 2022
- Great Lakes Institute of
Management
DIPLOMA IN MECHANICAL
ENGINEERING 2017
- S.A Polytechnic College
HIGHER SECONDARY 2015
- Vijayanta Model Higher
Secondary School
SSLC 2014
- Kalaimagal Matriculation
School
EDUCATION
CERTIFICATION COURSES
PROFESSIONAL SUMMARY
********@*****.***
Chennai, India
https://eportfolio.greatlearning.in/vigneswaran-mani Dynamic and results-oriented professional with over six years of diverse experience in corporate communication, social media management, digital marketing, and business development. Proven ability to lead strategic initiatives, enhance brand presence, drive engagement, and achieve business goals. Skilled in crafting compelling narratives, managing crisis communications, fostering media relations, and optimizing digital marketing strategies. Adept at leveraging multimedia design to create engaging content and drive stakeholder engagement. Seeking to leverage skills and experience in digital marketing and social media marketing to contribute to the growth and success of a forward- thinking organization.
WORK EXPERIENCE
PG SDM – Certified Digital
Marketer with a PG in strategic
Digital Marketing
Social Media Marketing Crash
Course
Content Marketing Principles for
Business
Al - Powered Marketer
SENIOR EXECUTIVE - SOCIAL MEDIA 2022 – 2023
BORDERLESS ACCESS, BENGALURU, INDIA
KEY RESPONSIBILITIES
- Supervised a dynamic social media team and fostered collaboration with multimedia designers to create engaging content.
- Coordinated the scheduling of social media and email copy for optimal release times.
- Diligently monitored user engagement and feedback to gauge the effectiveness of our publications.
- Analyzed the effects of our social media efforts and provided insightful reports to drive strategic decisions.
- Maintained a secure database of login credentials and optimized content for publication across various social media platforms.
- Ensured the brand's consistent presence and impact on social media through effective content optimization and publication strategies.
OFFICER ICD - DIGITAL MARKETING / BUS. DEVP 2020 – 2022 PENNA INDUSTRIES PVT LTD, CHENNAI, INDIA
KEY RESPONSIBILITIES
- Specialized in social media management and graphic design, leading to a remarkable 200% increase in engagement.
- Cultivated lasting relationships, driven by ROI principles, to elevate productivity and profitability in engineering and manufacturing sectors.
- Secured over 10+ crores in revenue from global clients through targeted digital marketing, particularly on social platforms.
- Developed and implemented digital marketing strategies to drive brand awareness and lead generation.
- Monitored and analyzed key metrics to measure the success of digital marketing campaigns.
- Collaborated with internal teams to ensure alignment of marketing strategies with overall business goals.
- Stayed updated with the latest trends and best practices in digital marketing.
BUSINESS DEVELOPMENT - LEAD 2018 – 2020
DBI PVT LTD CHENNAI, INDIA
KEY RESPONSIBILITIES
- Implemented Government EPFO schemes and backend
development for a top crowdfunding platform.
- Attracted new clients, managed risks alongside senior team members, and identified lucrative market opportunities.
- Conducted market research to identify new business opportunities and trends.
- Prepared and delivered presentations to prospective clients.
- Negotiated contracts and agreements with clients.
- Managed and mentored a team of business development executives.
Brand Marketing
Social Media Marketing
Digital Marketing
Marketing Communications
Customer Lifecycle Management
Email Marketing Strategies
Development
Product Marketing
Campaign Development
Branding
Brand Management
Client Relationship Management
Content Design and Marketing
Product Positioning
Customer Experience
Lead Generation
Reporting, Documentation &
Presentation
Team Building & Leadership
PROFESSIONAL SKILLS
TECHNICAL SKILLS
MS Office Suite
Canva
HootSuite
Figma
Google Analytics
Meta Analytics
LinkedIn Analytics
Ads Manager
CMS (WordPress)
Hootsuite
Hubspot
Sproutsocial
Flimora 9
Google Business
BeePro
MailChimp
I hereby declare that the above-mentioned information is true and I bear the responsibility for the correctness of the above-mentioned particulars.
VIGNESWARAN MANI
DECLARATION
EX. SUPPLY CHAIN MANAGEMENT – GLOBAL 2017 – 2018
DAIMLER INDIA COMMERCIAL VEHICLES, CHENNAI
KEY RESPONSIBILITIES
- Responsible for complete stock management and BOM errors evaluation.
- Supported KPMG Audit.
- Managed the procurement process, including vendor selection and contract negotiations.
- Oversaw inventory management to ensure optimal stock levels.
- Worked closely with production teams to ensure timely delivery of materials.
- Implemented process improvements to enhance supply chain efficiency.
English
Tamil
100 %
100 %
Songs Travelling Reading
LANGUAGES KNOWN
INTERESTS
Metayb: Successfully increased follower count from 6K to over 12K organically in a short span by updating content tone and visuals for internal communications, conducting competitor analysis, and revising the overall strategy.
Borderless Access: Strategized and launched TheExpertCafe from scratch, leading to strong performance. Enhanced brand awareness and follower count for ThePanelstation, which boasts 1M followers worldwide, through various impactful campaigns.
Pennar Industries Ltd: Developed an end-to-end marketing strategy targeting the US and Canada markets, generating 10 crores in revenue through effective organic marketing and email strategies.
DBI: Pioneered end-to-end branding activities for the largely untapped EPFO market. Established brand guidelines for all marketing efforts and mentored a team of BD executives. AREAS OF EXPERTISE
Proven expertise in developing
and implementing comprehensive
digital marketing strategies to
drive brand awareness,
engagement, and conversions.
Proficient in leveraging social
media platforms to enhance brand
presence, engage with audiences,
and drive traffic to digital assets.
Skilled in developing and
executing digital strategies
aligned with brand objectives to
achieve maximum impact & ROI.
Adept at enhancing brand visibility
and recognition through strategic
digital initiatives and campaigns.
Strong understanding of branding
principles and techniques to
create and maintain a strong
brand image across digital
channels.
ACHIEVEMENTS
PERSONAL DOSSIER
Passport Number : T9849725
Date of Expiry : 13.10.2029
Place of Issue : Chennai, TN
PASSPORT DETAILS
Gender : Male
Date of Birth : 11/03/1997
Nationality : Indian
Marital Status : Single
Permanent Address
B4, Suriya Gandhi Street,
Jothi Nagar, Annanur, Chennai, India
Pin: 600062
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