Vice President Digital Marketing
Resume:
Professional summary Vice President of Marketing with a robust 22-year track record, renowned for pioneering digital marketing and sustainability initiatives that significantly enhance corporate branding and market penetration. Expert in leveraging skills in SEO, social media marketing, and event management to drive innovation and strategic growth. Poised to continue transforming marketing landscapes through visionary leadership and data-driven strategies. Employment history
Oct 2022 - Jul 2024 Vice President of Marketing, JINYA Holdings Inc. Woodland Hills, California
Strategically enhanced JINYA's market presence in North America, boosting brand visibility and growth.
Implemented innovative marketing strategies, significantly increasing JINYA's global influence.
Developed and executed a comprehensive expansion plan for US and Canada markets, achieving measurable results.
Analyzed market trends to align marketing efforts with industry standards, ensuring competitive positioning.
Collaborated with international teams to unify brand messaging, fostering a cohesive global brand identity.
Pioneered digital marketing initiatives to double JINYA's online engagement. Boosted JINYA's ROI by 30% through targeted ad campaigns. Enhanced data-driven decision-making to optimize JINYA's marketing budget. Initiated a sustainability campaign, positioning JINYA as an eco-friendly brand. Fostered partnerships with food influencers to expand JINYA's brand reach. Spearheaded a rebranding initiative that elevated JINYA's market differentiation. Led a cross-functional team to increase market share by 25% in the North American sector. Launched a mobile marketing platform that increased customer acquisition rates by 40%. Utilized analytics to refine marketing strategies, enhancing customer engagement by 50%. Orchestrated a strategic partnership, broadening JINYA's reach in key markets. Streamlined marketing data analysis to enhance campaign precision and efficiency. Cai Palmiter, MBA
Vice President of Marketing
United States of America
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May 2021 - Nov 2022 Marketing Operations Manager, CITRUS Hospitality Management Los Angeles, California, United States
Nov 2019 - Apr 2021 General Manager, Newport Hospitality Group, Inc Charlotte, North Carolina Area
Managed 165 employees, optimized hiring, onboarding, and training processes, enhancing team efficiency.
Oversaw digital platforms and applications, improving marketing, sales, and operational performance.
Directed social media and digital listings, increasing online presence and customer engagement.
Implemented marketing campaigns, collaborating with operations and culinary teams for successful execution.
Worked with high-profile clients, ensuring exceptional private dining experiences and satisfaction.
Boosted brand engagement by managing key digital platforms and marketing campaigns. Revamped online payment systems, enhancing transaction efficiency and customer satisfaction.
Oversaw the integration of CRM feedback to refine marketing strategies and guest interactions.
Cultivated high-level partnerships, ensuring top-tier service for VIP clientele. Led a cross-departmental team to streamline operations and elevate service deliverables. Enhanced operational efficiency by revamping staff training modules. Fostered team synergy to exceed service delivery expectations. Streamlined resource allocation, cutting operational costs by 20%. Directed daily hotel operations, ensuring staff performance and guest satisfaction with brand standards.
Enhanced service culture and operational efficiency through strategic departmental planning.
Increased guest loyalty and satisfaction through effective leadership and strategic initiatives.
Implemented measures that significantly improved guest satisfaction and operational performance.
Developed a comprehensive training system, boosting staff competence and morale. Boosted hotel efficiency by refining operational processes. Pioneered a training protocol, enhancing team skill sets. Strategized for peak guest experiences, elevating hotel ratings. Analyzed market trends to align hotel services with customer expectations. Cultivated a supportive work environment, increasing staff retention. Streamlined hotel logistics, optimizing operational flow and guest service efficiency. Apr 2019 - Nov 2019 General Manager, MPF INVESTMENTS Outer Banks, North Carolina
May 2016 - Apr 2019 General Manager, Newport Hospitality Group, Inc Outer Banks, North Carolina
Led operations to enhance productivity and managed marketing, boosting revenue for 108- room oceanfront hotel.
Directed marketing strategies, significantly increasing revenue and improving operational efficiency.
Oversaw maintenance and marketing, achieving measurable improvements in hotel revenue and guest satisfaction.
Managed hotel operations and marketing, driving substantial revenue growth and operational productivity.
Enhanced hotel productivity and revenue through effective management of operations and marketing efforts.
Boosted hotel revenue by strategically managing operations and marketing. Oversaw maintenance of a 108-room property, ensuring top-notch guest experience. Transformed hotel operations to elevate productivity and guest satisfaction. Led a team to enhance service delivery, fostering a collaborative work environment. Streamlined hotel operations, elevating guest satisfaction and service efficiency. Implemented cutting-edge marketing tactics to increase hotel visibility and attract new guests.
Managed operations and maintenance of two independent hotels, driving measurable revenue growth.
Forecasted revenues and monitored room rates, achieving significant increases in ADR and RevPar.
Maintained strong relationships with OTA Market Managers, ensuring optimal cost and maximum exposure.
Addressed guest concerns and implemented value-added services, enhancing guest satisfaction.
Conducted preventive maintenance, ensuring operational efficiency and reducing downtime.
Boosted two hotels' revenues by optimizing rate strategies and OTA partnerships. Managed financial forecasts and revenue analysis, enhancing fiscal decisions. Revamped hotel operations, elevating guest satisfaction and service quality. Oversaw preventive maintenance, ensuring top facility standards and guest comfort. Fostered strong OTA relationships, maximizing property exposure and profitability. Streamlined operational protocols, reducing costs and enhancing efficiency. May 2015 - May 2016 Assistant General Manager, Newport Hospitality Group, Inc Outer Banks, North Carolina
Sep 2014 - May 2015 Sales and Marketing Manager, Newport Hospitality Group, Inc Williamsburg, Virginia
May 2014 - Mar 2019 Marketing Director (Consultant), Essence Labs Inc. Remote
Supervised front office operations, enhancing service efficiency and profitability. Trained and coached staff, boosting team performance and customer satisfaction. Coordinated with departments to streamline operations and improve guest experience. Managed social media presence, increasing engagement and visibility. Assisted in marketing efforts, contributing to higher bookings and revenue. Boosted operational efficiency by optimizing front office workflows. Pioneered the integration of advanced digital tools to elevate marketing effectiveness. Ensured top-notch compliance by meticulously overseeing administrative tasks. Elevated staff expertise and morale with targeted training programs. Spearheaded cross-departmental collaboration to enhance guest satisfaction. Enhanced guest loyalty by implementing personalized service strategies. Managed marketing for two independent hotels, achieving a 22% growth margin in under 6 months.
Revamped digital presence, leading to a significant increase in direct bookings. Partnered with teams to refine marketing strategies, achieving notable growth in corporate accounts.
Pioneered unique email marketing campaigns that significantly lifted guest engagement rates.
Spearheaded a data-driven approach to optimize marketing ROI, enhancing revenue. Launched targeted ad campaigns that increased market share by 15% within a year. Developed forward-thinking marketing strategies that outpaced competitors. Led international team to develop strategic marketing campaigns, enhancing corporate branding and online presence.
Managed social media and PR, resulting in increased client engagement and improved brand visibility.
Collaborated across time zones to deliver cohesive marketing strategies, driving measurable client success.
Boosted client engagement by leading cross-functional global marketing teams. Pioneered integrated marketing strategies to enhance brand visibility. Oversaw meticulous market analysis to tailor campaigns to client needs. Forecasted market trends to position company as an industry leader. Evaluated campaign effectiveness, optimizing strategies in real-time. Spearheaded data-driven optimizations for digital campaigns, enhancing conversion rates. Sep 2012 - Apr 2014 Digital Marketing Manager, Beach Realty & Construction Outer Banks, North Carolina
May 2012 - Oct 2012 Marketing Director (Consultant), Main Street Personal Finance Remote
Led digital marketing for real estate firm, creating targeted email campaigns and engaging social media content.
Implemented remote IT support for four offices, resolving technical issues efficiently. Collaborated with web solutions provider to align internal demands with online presence. Utilized Adobe CS5, Dreamweaver, and various software to enhance digital marketing efforts.
Achieved measurable improvements in online engagement and lead generation. Boosted online engagement by managing dynamic content across multiple social media platforms.
Implemented remote access solutions, enhancing IT efficiency across four offices. Utilized Adobe CS5 and Dreamweaver to refine web solutions, aligning with strategic goals. Structured effective email campaigns using Constant Contact, driving customer retention. Spearheaded IT support initiatives, significantly reducing system downtime. Developed strategic marketing plans and rebranded subsidiaries to support corporate growth.
Traveled across 8 states to implement marketing strategies, achieving measurable business results.
Collaborated with teams to enhance brand identity for Approved Cash Advance, Ace Cash Express, and others.
Analyzed market trends to optimize marketing efforts, driving significant increases in ROI. Worked remotely to ensure continuous project progress and successful execution. Led rebranding for 5 subsidiaries, boosting market presence & corporate growth. Formulated strategic marketing plans across multiple states to enhance brand visibility. Pioneered innovative marketing strategies for regional expansion and customer acquisition. Partnered with key stakeholders to align marketing initiatives with business objectives. Oversaw marketing campaigns with a keen eye for detail, ensuring brand consistency. Spearheaded a comprehensive rebrand for 5 subsidiaries, enhancing corporate visibility. May 2009 - Jan 2012 Marketing Manager (Consultant), My Service and Support Corporation New Hope, Minnesota l Cavite, Philippines Remote Jun 2003 - Aug 2009 Marketing Officer (South East Asia), Various F&B Companies Education
Mar 2020 - Mar 2021 Project Management Principles and Practices UC Irvine
Mar 2010 - Mar 2012 MBA
University of Phoenix
Marketing and Global Management
Mar 1999 - Mar 2003 Bachelor of Arts
Saint Paul University
Communication Arts
Developed comprehensive marketing strategies, driving significant business growth and brand visibility.
Executed annual marketing plans, achieving measurable ROI and enhancing brand presence. Managed website development and SEO, resulting in increased online engagement and traffic.
Coordinated trade shows, optimizing pre and post-show marketing for effective lead management.
Oversaw a call center, ensuring high-quality technical and product support for diverse clienteles.
Boosted company growth by leading new product launches and enhancing online presence. Pioneered HueSpotLove and MyRetailClub, driving market penetration and user engagement.
Managed and optimized marketing budgets, improving campaign cost-effectiveness. Orchestrated CSR initiatives that enhanced brand reputation and customer loyalty. Enhanced trade show impact through strategic pre and post marketing activities. Spearheaded digital marketing campaigns, increasing leads by 30%. Led local store marketing, visual merchandising, R&D, and corporate branding for multiple F&B companies.
Increased brand visibility and customer engagement through targeted marketing strategies. Developed and executed promotional campaigns, resulting in measurable sales growth. Collaborated with cross-functional teams to ensure cohesive brand messaging and customer experience.
Utilized analytical skills to assess market trends and adjust marketing tactics for optimal results.
Boosted brand visibility by leading innovative local marketing strategies. Streamlined visual merchandising, enhancing customer engagement and sales. Pioneered R&D initiatives to tailor F&B offerings to local tastes, increasing market share. Collaborated with teams to refine corporate branding, ensuring alignment with business goals.
Managed multiple marketing campaigns, meticulously monitoring market trends and adjustments.
Orchestrated market analysis to enhance F&B product placements, increasing operational efficiency.
Courses
May 2024 Sexual Harassment Prevention Training at California Civil Rights Department Jun 2022 RBS/ABC at California Alcoholic Beverage Control May 2022 Travel Tech USA and Canada 2022 at Travel Tech Oct 2020 Virtual Instructor Led Strategic Alignment at Marriott International Sep 2020 Operational Excellence at Fairfield by Marriott Jul 2020 Infosec Intermediate with GDPR Electives (PCI) at VENZA Nov 2019 - Nov 2024 ServSafe Food Protection Manager Certification at ANSI - American National Standards Institute
Feb 2018 Know Bedbugs at NOBBEL, Inc (The National Organization of Bed Bug Education for Lodging) dba KnowBedBugs
Mar 2016 GM, AGM and Front Desk Certification at Quore Jul 2015 OSHA Certified
Oct 2014 PCI Compliance at Trustwave
May 2014 Google Analytics Platform Principles
Dec 2013 Digital Analytics Fundamentals
Skills Partnership Marketing Motorsports Marketing Business Metrics Contract Negotiation NASCAR Brand Marketing
Market Analysis Email Marketing Marketing Communications Social Media Marketing Public Relations Corporate Branding Digital Marketing SEO Blogging
Event Management Social Media Global Marketing
Financial Services
Languages English Ilocano Tagalog
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