Design Experience Leader, App & Product Designer, Brand Development
Resume:
TOVA S. SAND
Experience Work and Samples
PROFESSIONAL EXPERIENCE
Spectra Logic —2007 to 2008 spectralogic.com
• Creative manager for all company wide visual communication
• Corporate identity redesign and rebranding
• Website redesign and product rebranding
StillSecure —2005 to 2007 stillsecure.com
• Art Director in charge of all visual communication
• Designed the website, marketing collateral, product UI and all brand guidelines
• Corporate collateral redesign
CheapTickets.com —2004 to 2005 cheaptickets.com
• Creative lead for multi-million dollar site migration to orbitz.com platform
• Creative lead for cheaptickets.com redesign
• Web design, corporate ID, brand guidelines, posters, illustrations Independent and Contract Designer —2002 to 2004
MoneyGram —2003 to 2004 moneygram.com
• Corporate ID, ads, brochures, web design, kiosks, illustrations, promotional design for MoneyGram ExpressPayment
Pinnacle Sytems, Inc. —2002 to 2003 pinnaclesys.com
• Annual reports, corporate ID and brand guidelines, ads, brochures,web design, and illustrations
Nimbus Creative Agency —1998 to 2002
• Creative Manager and design lead on all creative projects
• Trained junior level designers
• Corporate ID, ad campaigns, web design, packaging, and corporate reports
References available upon request
Web Design Strategy Manager CenturyLink & Quantum Fiber, Denver, CO 2008 — 2022
• Leveraged usability studies to identify user preferences which drove a 20% increase in traffic & conversion
• Managed a team of designers to drive customer-centered designs leading to improvement in retention
• Collaborated cross-functionally with strategy, finance, & dev teams to deliver cohesive brand solutions Marketing Creative Manager Spectra Logic, Boulder, CO 2007 — 2008
• Developed a brand identity across multiple touchpoints, including logo, web design, product packaging, & server displays, leading to an improvement in brand awareness & market positioning
• Managed & implemented comprehensive visual communication plans across all company channels, leading to increased brand consistency
Art Director StillSecure, Superior, CO 2005 — 2007
• Developed & oversaw the production of all visual assets, contributing to growth in overall online awareness
• Stayed ahead of industry trends & integrated emerging technologies to drive innovation in creative processes, ensuring a top position as a cloud tech leader Senior Lead UX Designer CheapTickets, Greenwood Village, CO 2004 — 2005
• Directed creative strategy for a successful multi-million dollar site migration to orbitz.com, resulting in a 33% increase in user engagement & boost in conversion
• Designed & produced corporate identity elements such as brand guidelines, posters, & illustrations, contributing to a rise in brand awareness & enhancement in traveler engagement Art Director MoneyGram, Lakewood, CO 2003 — 2004
• Led the development & implementation of the new corporate identity, resulting in an increase in brand recognition within the first quarter
• Created visually compelling ads, brochures, web designs, & promotional content for MoneyGram ExpressPayment, boosting overall sales & new brand exposure Senior Graphic Designer Pinnacle Systems, Mountain View, CA 1999 — 2003
• Oversaw all aspects of digital design, establishing web standards & online brand guidelines
• Orchestrated new creative direction for annual reports, corporate identity pieces, & product packaging, resulting in an increase in brand recognition
Experience
Tova Sand 720-***-**** Superior, CO tovasand.com ****@********.***
Creative Experience Designer
Brand Development & Strategist
Application & Product Designer
As a seasoned creative leader, I bring a wealth of experience in crafting innovative & socially impactful designs across various platforms. My strong communication skills & ability to inspire & mentor my teams have led to exceptional results & a reputation for delivering award-winning work. I am a firm believer in fostering an environment of creativity & collaboration, where team members are inspired to push their boundaries & deliver work that exceeds expectations. Let's shake things up & move the needle together. Areas of Expertise
Web & Mobile App Design UX/UI Optimization
Brand & Marketing Strategy Product Design
Prototyping Design System Development
IA Mapping Information Architecture User
Research Interaction Design Site Mapping &
Wireframing Data-driven A/B Testing Marketing Best Practices Responsive Implementation
User-Centered Design Heuristic Evaluations
Roadmapping Accessibility Strategic Planning
Innovation Client Management Business
Development Social Media
Experience
Senior Lead Product Designer Wells Fargo 2022 — Present
• Lead a product design team that created & executed a disaster relief mobile app experience driving cultural relevance & engagement
• Develop & implement strategic creative initiatives that translated brand vision into high-impact designs, exceeding expectations & achieving measurable results
• Successfully navigate and resolve complex design challenges by prioritizing tasks, leading to a 20% reduction in project timelines
Technical Skills
Adobe Creative Suite Microsoft Suite Sketch
Zeplin Figma Prototyping IA Mapping
Design Sprints Front-end Development
Responsive Design Design Systems
Accessibility Data Analysis Cross-platform
Design Jira Usability Testing
Education
B.S., Graphic Design
South Dakota State University, Brookings, SD
Associates (AAS), Graphic Design
North Idaho College, Coeur d’Alene, ID
Spectra Logic, Boulder, CO - Marketing Creative Manager
• Developed a brand identity across multiple touchpoints, including logo, web design, product packaging, and server displays, leading to an improvement in brand awareness and market positioning.
• Managed and implemented comprehensive visual communication plans across all company channels, leading to increased brand consistency.
Still Secure, Superior, CO - Art Director
• Developed and oversaw the production of all visual assets, contributing to growth in overall online awareness.
• Stayed ahead of industry trends and integrated emerging technologies to drive innovation in creative processes, ensuring a top position as a cloud tech leader. Cheap Tickets and Orbitz, Greenwood Village, CO - Senior Lead UX/UI Designer
• Directed creative strategy for a successful multi-million-dollar site migration to orbitz.com, resulting in a 33% increase in user engagement and boost in conversion.
• Designed and produced corporate identity elements such as brand guidelines, posters, and illustrations, contributing to a rise in brand awareness and enhancement in traveler engagement. MoneyGram, Lakewood, CO - Art Director
• Led the development and implementation of the new corporate identity, resulting in an increase in brand recognition within the first quarter.
• Created visually compelling ads, brochures, web designs, and promotional content for MoneyGram Express Payment, boosting overall sales and new brand name exposure. Pinnacle Systems, Mountain View, CA - Senior Graphic Designer
• Oversaw all aspects of digital design, establishing web standards and online brand guidelines.
• Orchestrated new creative direction for annual reports, corporate identity pieces, and product packaging, resulting in an increase in brand recognition. Education
Bachelor of Science (BS), Graphic Design
South Dakota State University, Brookings, SD
Associate of Applied Science (AAS), Graphic Design North Idaho College, Coeur d’Alene, ID
Tova Sand 720-***-**** Superior, CO tovasand.com ****@********.*** Additional
Relevant Experience
Design Experience Leader, App & Product Designer, Brand Development & Strategist A results-driven and seasoned creative leader with a proven track record of leading successful creative projects from concept to completion. Seeking to leverage my expertise in strategic planning, team leadership, and innovative design to drive brand growth and deliver exceptional creative solutions. Strong communication skills and ability to inspire and mentor teams have led to exceptional results and a reputation for delivering award-winning work. A firm believer in fostering an environment of creativity and collaboration where team members are inspired to push their boundaries and deliver work that exceeds expectations. Let's shake things up and move the needle together. Areas of Expertise
Web and Mobile App Design / UX/UI Expert / Optimization/ Brand and Marketing Strategy / Product Design / Design System Development / IA Mapping / Information Architecture / User Research Interaction Design / Site Mapping and Wireframing / A/B Testing / Marketing Best Practices / Responsive Implementation / User-Centered Design / Heuristic Evaluations / Road Mapping / Accessibility / Strategic Planning / Innovation / Client Management / Business Development / Social Media Technical Skills
Adobe Creative Suite / Microsoft Suite / Sketch / Zeplin / Figma / Prototyping / IA Mapping / Design Sprints / Front-end Development / Responsive Design / Design Systems / Accessibility / Data Analysis Cross-platform Design / Jira / Usability Testing
Experience
Wells Fargo - Senior Lead Product Designer 2022 - Present Develop and implement strategic creative initiatives that translate brand vision into high-impact designs, exceeding expectations and achieving measurable results.
• Lead a product design team that created a disaster relief mobile app experience driving cultural relevance and engagement with mobile retention and call-center savings.
• Navigate and resolve complex design challenges by prioritizing tasks, leading to a 20% reduction in project timelines.
CenturyLink and Quantum Fiber, Denver, CO - Web Design Strategy Manager 2008 - 2022
• Leveraged usability studies to identify customer pain points, preferences and challenges that needed to be addressed which drove a 20% increase in traffic and conversion.
• Managed a team of designers to drive customer-centered designs through analytics tools and feedback tools leading to improvement in retention and overall customer satisfaction.
• Collaborated cross-functionally with strategy, finance, and dev teams to deliver cohesive brand solutions.
UX/UI Visionary
Shaping the Future of
User-Centered Design
UX/UI Visionary
Shaping the Future of
User-Centered Design
720. 260. 7957
TOVA S. SAND
Experience Work and Samples
PROFESSIONAL EXPERIENCE
Spectra Logic —2007 to 2008 spectralogic.com
• Creative manager for all company wide visual communication
• Corporate identity redesign and rebranding
• Website redesign and product rebranding
StillSecure —2005 to 2007 stillsecure.com
• Art Director in charge of all visual communication
• Designed the website, marketing collateral, product UI and all brand guidelines
• Corporate collateral redesign
CheapTickets.com —2004 to 2005 cheaptickets.com
• Creative lead for multi-million dollar site migration to orbitz.com platform
• Creative lead for cheaptickets.com redesign
• Web design, corporate ID, brand guidelines, posters, illustrations Independent and Contract Designer —2002 to 2004
MoneyGram —2003 to 2004 moneygram.com
• Corporate ID, ads, brochures, web design, kiosks, illustrations, promotional design for MoneyGram ExpressPayment
Pinnacle Sytems, Inc. —2002 to 2003 pinnaclesys.com
• Annual reports, corporate ID and brand guidelines, ads, brochures,web design, and illustrations
Nimbus Creative Agency —1998 to 2002
• Creative Manager and design lead on all creative projects
• Trained junior level designers
• Corporate ID, ad campaigns, web design, packaging, and corporate reports
References available upon request
Web Design Strategy Manager CenturyLink & Quantum Fiber, Denver, CO 2008 — 2022
• Leveraged usability studies to identify user preferences which drove a 20% increase in traffic & conversion
• Managed a team of designers to drive customer-centered designs leading to improvement in retention
• Collaborated cross-functionally with strategy, finance, & dev teams to deliver cohesive brand solutions Marketing Creative Manager Spectra Logic, Boulder, CO 2007 — 2008
• Developed a brand identity across multiple touchpoints, including logo, web design, product packaging, & server displays, leading to an improvement in brand awareness & market positioning
• Managed & implemented comprehensive visual communication plans across all company channels, leading to increased brand consistency
Art Director StillSecure, Superior, CO 2005 — 2007
• Developed & oversaw the production of all visual assets, contributing to growth in overall online awareness
• Stayed ahead of industry trends & integrated emerging technologies to drive innovation in creative processes, ensuring a top position as a cloud tech leader Senior Lead UX Designer CheapTickets, Greenwood Village, CO 2004 — 2005
• Directed creative strategy for a successful multi-million dollar site migration to orbitz.com, resulting in a 33% increase in user engagement & boost in conversion
• Designed & produced corporate identity elements such as brand guidelines, posters, & illustrations, contributing to a rise in brand awareness & enhancement in traveler engagement Art Director MoneyGram, Lakewood, CO 2003 — 2004
• Led the development & implementation of the new corporate identity, resulting in an increase in brand recognition within the first quarter
• Created visually compelling ads, brochures, web designs, & promotional content for MoneyGram ExpressPayment, boosting overall sales & new brand exposure Senior Graphic Designer Pinnacle Systems, Mountain View, CA 1999 — 2003
• Oversaw all aspects of digital design, establishing web standards & online brand guidelines
• Orchestrated new creative direction for annual reports, corporate identity pieces, & product packaging, resulting in an increase in brand recognition
Experience
Tova Sand 720-***-**** Superior, CO tovasand.com ****@********.***
Creative Experience Designer
Brand Development & Strategist
Application & Product Designer
As a seasoned creative leader, I bring a wealth of experience in crafting innovative & socially impactful designs across various platforms. My strong communication skills & ability to inspire & mentor my teams have led to exceptional results & a reputation for delivering award-winning work. I am a firm believer in fostering an environment of creativity & collaboration, where team members are inspired to push their boundaries & deliver work that exceeds expectations. Let's shake things up & move the needle together. Areas of Expertise
Web & Mobile App Design UX/UI Optimization
Brand & Marketing Strategy Product Design
Prototyping Design System Development
IA Mapping Information Architecture User
Research Interaction Design Site Mapping &
Wireframing Data-driven A/B Testing Marketing Best Practices Responsive Implementation
User-Centered Design Heuristic Evaluations
Roadmapping Accessibility Strategic Planning
Innovation Client Management Business
Development Social Media
Experience
Senior Lead Product Designer Wells Fargo 2022 — Present
• Lead a product design team that created & executed a disaster relief mobile app experience driving cultural relevance & engagement
• Develop & implement strategic creative initiatives that translated brand vision into high-impact designs, exceeding expectations & achieving measurable results
• Successfully navigate and resolve complex design challenges by prioritizing tasks, leading to a 20% reduction in project timelines
Technical Skills
Adobe Creative Suite Microsoft Suite Sketch
Zeplin Figma Prototyping IA Mapping
Design Sprints Front-end Development
Responsive Design Design Systems
Accessibility Data Analysis Cross-platform
Design Jira Usability Testing
Education
B.S., Graphic Design
South Dakota State University, Brookings, SD
Associates (AAS), Graphic Design
North Idaho College, Coeur d’Alene, ID
Spectra Logic, Boulder, CO - Marketing Creative Manager
• Developed a brand identity across multiple touchpoints, including logo, web design, product packaging, and server displays, leading to an improvement in brand awareness and market positioning.
• Managed and implemented comprehensive visual communication plans across all company channels, leading to increased brand consistency.
Still Secure, Superior, CO - Art Director
• Developed and oversaw the production of all visual assets, contributing to growth in overall online awareness.
• Stayed ahead of industry trends and integrated emerging technologies to drive innovation in creative processes, ensuring a top position as a cloud tech leader. Cheap Tickets and Orbitz, Greenwood Village, CO - Senior Lead UX/UI Designer
• Directed creative strategy for a successful multi-million-dollar site migration to orbitz.com, resulting in a 33% increase in user engagement and boost in conversion.
• Designed and produced corporate identity elements such as brand guidelines, posters, and illustrations, contributing to a rise in brand awareness and enhancement in traveler engagement. MoneyGram, Lakewood, CO - Art Director
• Led the development and implementation of the new corporate identity, resulting in an increase in brand recognition within the first quarter.
• Created visually compelling ads, brochures, web designs, and promotional content for MoneyGram Express Payment, boosting overall sales and new brand name exposure. Pinnacle Systems, Mountain View, CA - Senior Graphic Designer
• Oversaw all aspects of digital design, establishing web standards and online brand guidelines.
• Orchestrated new creative direction for annual reports, corporate identity pieces, and product packaging, resulting in an increase in brand recognition. Education
Bachelor of Science (BS), Graphic Design
South Dakota State University, Brookings, SD
Associate of Applied Science (AAS), Graphic Design North Idaho College, Coeur d’Alene, ID
Tova Sand 720-***-**** Superior, CO tovasand.com ****@********.*** Additional
Relevant Experience
Design Experience Leader, App & Product Designer, Brand Development & Strategist A results-driven and seasoned creative leader with a proven track record of leading successful creative projects from concept to completion. Seeking to leverage my expertise in strategic planning, team leadership, and innovative design to drive brand growth and deliver exceptional creative solutions. Strong communication skills and ability to inspire and mentor teams have led to exceptional results and a reputation for delivering award-winning work. A firm believer in fostering an environment of creativity and collaboration where team members are inspired to push their boundaries and deliver work that exceeds expectations. Let's shake things up and move the needle together. Areas of Expertise
Web and Mobile App Design / UX/UI Expert / Optimization/ Brand and Marketing Strategy / Product Design / Design System Development / IA Mapping / Information Architecture / User Research Interaction Design / Site Mapping and Wireframing / A/B Testing / Marketing Best Practices / Responsive Implementation / User-Centered Design / Heuristic Evaluations / Road Mapping / Accessibility / Strategic Planning / Innovation / Client Management / Business Development / Social Media Technical Skills
Adobe Creative Suite / Microsoft Suite / Sketch / Zeplin / Figma / Prototyping / IA Mapping / Design Sprints / Front-end Development / Responsive Design / Design Systems / Accessibility / Data Analysis Cross-platform Design / Jira / Usability Testing
Experience
Wells Fargo - Senior Lead Product Designer 2022 - Present Develop and implement strategic creative initiatives that translate brand vision into high-impact designs, exceeding expectations and achieving measurable results.
• Lead a product design team that created a disaster relief mobile app experience driving cultural relevance and engagement with mobile retention and call-center savings.
• Navigate and resolve complex design challenges by prioritizing tasks, leading to a 20% reduction in project timelines.
CenturyLink and Quantum Fiber, Denver, CO - Web Design Strategy Manager 2008 - 2022
• Leveraged usability studies to identify customer pain points, preferences and challenges that needed to be addressed which drove a 20% increase in traffic and conversion.
• Managed a team of designers to drive customer-centered designs through analytics tools and feedback tools leading to improvement in retention and overall customer satisfaction.
• Collaborated cross-functionally with strategy, finance, and dev teams to deliver cohesive brand solutions.
UX/UI Visionary:
Shaping the Future of
User-Centered Design
UX/UI Visionary:
Shaping the Future of
User-Centered Design
Contact this candidate