Public Relations General Management
Resume:
Tereza
Burger
Curriculum Vitae
PERSONAL PROFILE
DATE OF BIRTH:
GENDER:
Female
LANGUAGES:
English, Afrikaans
CITIZENSHIP:
South African
SOUTH AFRICAN IDENTITY NUMBER:
DRIVING LICENCE:
Code 08 (EB)
Contact Me
Profile Details
******@****.**.**
2 Donsie Street,
Saldanha,
7395
I would like to present myself as a seasoned
professional with almost 30 years of
experience in business. My specialist
occupational fields are General Management,
Corporate Communication, Stakeholder
Management and Public Relations. In
addition, I have completed a Post Graduate
Certificate in Education (PGCE) (Senior Phase
and Further Education and Training) through
the University of South Africa (UNISA). Over
time I have gained a deep understanding of
the complexities of managing organisations
and the importance of solid stakeholder
foundations. Amongst others, I have had the
privilege to be employed by Local
Government, Transnet, the University of Cape
Town and TVET colleges.
I have worked in support functions during
earlier years and with career progression
filled various levels of management positions
in operational and strategic environments
where I worked independently as well as
collaborating with teams. I have enjoyed the
challenges of doing freelance work for a
variety of clients. These opportunities have
also taught me invaluable skills and refreshed
existing knowledge.
I take pride in the many successful projects,
events, programmes and campaigns that I
have been part of during my career. My moto
is: persist, persevere, learn and be resourceful!
Tereza Burger
PERMANENT EMPLOYMENT
Communications Officer, Saldanha Bay
Municipality, March 2020 to date
Key Performance Areas: To enhance and
promote a favourable image of Saldanha
Bay Municipality through various
stakeholder interventions. Building
relationships with stakeholders such as
residents and rate payers, business and
investors, media, council, employees and
management through the application of a
wide range of communications activities
including: media spokesperson, hosting of
open days, event management, internal
and external communication including
the editing and production of various
publications, managing of official social
media platforms, compilation and
distribution of community messaging via
a bulk SMS system, upkeep of SMS system
database, oversee relevancy of all internal
and external official bulletin boards,
corporate identity oversight and
adherence as well as overall brand
management, placement of corporate
advertisements and official notices in
applicable media, performing public
relations and customer services.
Senior Manager Corporate Affairs,
Transnet Freight Rail, June 1998 – March
2014
Key Performance Areas: Responsible for
regional Corporate Affairs strategy and
execution thereof. Managing corporate
image, identity and reputation.
Compilation of content for advertorials.
Managing media relations (including
company spokesperson). Managing
internal communications (including the
production of internal newsflashes,
brochures and magazines). Handled
project management for special events,
functions and safety awareness
campaigns (internal and external
stakeholders; e.g. employees, adult
community members, school visits, public
open days etc.) Hosting numerous high-
level industry tours and site visits to
Transnet operations. Managing
government relations. Manage and direct
community relations (including roll-out of
Corporate Social Investment and
sponsorship programmes). Performing as
Master of Ceremonies at various events.
Meeting facilitation and minute taking
(executive level). Responsible for staff and
cost centre management. Mentoring and
coaching of junior staff.
Reunion Co-ordinator (Department of
Communication), University of Cape Town,
September 1997 – May 1998
Key Performance Areas: Event Management
and Relationship Management with UCT
Alumni. General office administration duties.
Public Relations Practitioner, False Bay
TVET College (Westlake Campus, Tokai),
January 1994 – August 1997
Key Performance Areas: Responsible for the
college marketing and public relations
strategic plan. Responsible for media
relations and public relations. Initiated the
development and design of a new corporate
identity for the college. Instrumental in the
marketing and establishment of satellite
campuses in Vredendal and Vredenburg in
the Western Cape. These <campuses= have
now been fully integrated with West Coast
College (Department of Higher Education,
TVET). Manage student recruitment
programme, including participation in
careers exhibitions and other marketing
opportunities such as presentations to
school governing boards, industry
management etc. Responsible for the design
and production of marketing
communication material, including
brochures and audio-visual material.
Functions and events management. Assist
with fundraising and sponsorship initiatives.
Hosting of College open days and tours of
facilities. Manage and respond to public
enquiries.
Tereza Burger
FREELANCE AND
CONSULTING SERVICES
CAREER HIGHLIGHTS
2021
Conceptualise, editing, revitalisation and re-
launch of Kunye Times, the staff newsletter of
Saldanha Bay Municipality.
Sub-editing and compilation of the Saldanha
Bay Municipality’s Blue Print Magazine’s first
edition.
2020
Activating and oversight of municipal COVID-
19 public and internal awareness and
education communication
2013
Active role-player in the motivation, planning
and establishment of one of Transnet
Foundation’s major corporate social
investment (CSI) projects in Elands Bay on
the West Coast.
2012
Nominated by the female employees of
Transnet Freight Rail’s Sishen-Saldana
operations for being an inspirational and
motivational leader.
2010
Nominated by Transnet Group to participate
in the Imbokodo Executive Women’s
Development programme at the Gordon
Institute of Business Science (GIBS).
2002
Contributory role in the preparations of the
then Spoornet’s winning entry for its <M-Ore=
project in the Annual Logistics Achiever’s
Awards.
2001
Played an active and leading role as Steering
Committee Member for the 25th Anniversary
Celebrations of the South African Iron Ore
Export Channel (Sishen-Saldanha Operations)
– a collaboration between Transnet and the
Iron Ore export mining industry.
1994
Pioneered the formation of the first Public
Relations & Marketing Department for
Westlake Technical College in Tokai, Cape
Town. (Now incorporated with False Bay TVET
College.)
Communications Consultancy:
Schaftplaas Events Venue (Hopefield,
West Coast) (Ad-hoc, 2018/2019)
Key performance areas: Offered
consultation services in terms of business
plan development, writing of marketing
and public relations strategies.
Compilation of content for brochures,
presentations and social media posts.
Consultation in terms of strategic business
expansion initiatives.
Marketing Assistant, Smile 90.4FM,
February 2015
Key Performance Areas: Assist with
general office administration. Obtain
quotations from service providers and
suppliers. Assist with photo shoots for
promotional purposes. Support
arrangements for special events and
functions. Compile draft outline for the
corporate identity development strategy
for Smile 90.4 Radio.
Customer Relations Manager, FCB
Redline (Public Relations), June – July
2014
Key Performance Areas: Events
Management (Clicks <Christmas in July=
and the launch of Clicks’ Online Clicks
Smiley Challenge).
EDUCATION
(2019 – 2020) Postgraduate Certificate in
Education (PGCE):
University of South Africa (UNISA - student
number: 34658041), Subject Didactics:
Language Studies in English (Senior
Phase) and Business Studies(FET),
Teaching Practice successfully completed
at High School Hopefield (2019)
(1991-1993) National Diploma in Public
Relations Management:
Cape Peninsula University of Technology
(former Cape Technikon), Subjects: Public
Relations Management, Communication
Science, Business Afrikaans and English,
Computer Studies, Business Economics,
Practical Psychology, Press Law,
Photography, isiXhosa, Journalism
(1990) Matriculated with exemption:
Robertson High School, Western Cape,
South Africa
2010
Imbokodo Executive Women’s Development
Programme (Content: Executive Education:
Dynamic Business Environment for Women,
Finance for Non-Financial Managers, Small
Group Coaching (values, being heard, vision),
Sexism in the Workplace, Personal Leadership
Plan) (Gordon Institute of Business Science
(GIBS)
2009
Certificate of Compliance: Rail Incident
Commander Duties (Transnet Internal
Training)
2008, (February)
Project Management NQF7 (University of
Stellenbosch Business School)
2004-2005
Transnet Emerging Leadership Programme
(NQF5) (Content: Leadership & Interpersonal
Skills, Finance for Non-Financial Managers,
Management Process, Supply Chain
Management, Organisational
Entrepreneurship, Integrated Business
Projects) (University of South Africa (UNISA)
2003
Certificate Helena Burger & Associates:
Protocol, Administration, Etiquette,
Communications and Visit-Coordination
(three-day workshop)
2002
Logistics Fundamentals Course (University of
Pretoria)
2002
Project Management short course (Experiential
Technologies for Transnet)
1998 – 2001
BTech Public Relations Management (Cape
Peninsula University of Technology) (Partially
completed.) (Completed subjects: Public
Relations 4, Media Studies 3, Management
Practice (passed with distinction) and Research
Methodology.)
2022
Commenced with first year of studies
towards a BA degree in Political Leadership
and Citizenship, University of South Africa
(UNISA - student number: 34658041)
2013
Women in Transnet Leadership
Development Programme (bursar Transnet
SOC Ltd, service provider Regenesys
Business School) (Content: focus on
Fundamentals of Business Management,
Emotional and Spiritual Intelligence,
Leading Self, Leading Others)
2010/2011
Transnet Navigator: Strategic Leadership
(accredited and presented by GIBS)
2011
Introduction to SAMTRAC (HIRA and SHE
Systems Tools) (NOSA, 16-18 February.)
PART-TIME STUDIES, TRAINING
AND DEVELOPMENT
CORE PROFESSIONAL
STRENGTHS
INTERESTS AND SPORT
Reading for enjoyment and personal growth is a
pleasure. I am passionate about education and
life-long learning and find it a fulfilling
experience to coach and mentor students and
young professionals. I am an ardent advocate of
the benefits of transferring skills. I believe in our obligation to develop and nurture skills in the
workplace with the ultimate objective to make a
positive contribution to the South African
economy. I enjoy mountain biking, multi-day
hiking excursions and swimming practice. I am
a regular at the weekly neighbourhood Parkrun.
In addition, I often participate in fun runs and
organised road running races.
Demonstrating integrity and a strong sense
of accountability
Determination and dedication
Embracing diversity in the workplace
Knowledge and understanding of business
operations and corporate structures
Leading change and nurturing innovation
Respect for self and others
CORE SKILLS AND
COMPETENCIES
Above average language proficiencies
(speaking, reading and writing)
Analyticalability
Communication skills
Conceptual thinking
Creative thinking
Decision making ability
Interpersonal skills
Leadership and Management skills
Organisational skills
Problem solving
Team working and the ability to collaborate
with others
CURRENT EMPLOYMENT
REFERENCE
Ms. Daniela Cloete, HR Officer: Recruitment and
Selection, Saldanha Bay Municipality.
Tel (022-***-**** / 7170 or E-mail:
*******.******@***.***.**
PROFESSIONAL REFERENCES
Ms. Lipuo Lebakeng, Head: Corporate Affairs
and Stakeholder Management, Transnet
Freight Rail (Ore Corridor),
Mobile: 073-***-**** or E-mail:
*****.********@********.***
Mrs. Alet Krüger, Human Capital Manager,
Transnet Freight Rail (Ore Corridor),
Mobile: 083-***-**** or E-mail:
****.******@********.***
Mrs. Ethne Lawrence, Chief Public Relations
and Communications Officer, Saldanha Bay
Municipality,
Tel. (022-***-**** or Mobile 083-***-**** or E-
mail: *****.********@***.***.**
Mrs. Annemie Krause, Public Relations
Specialist, Owner: Country Girl
Communications, previously Business Unit
Director for Redline Public Relations (DraftFCB
Group, Cape Town),
Mobile: 082-***-**** or E-mail:
*******@******************.**.**
Ms. Cisca Badenhorst, Business Owner, Ducks
in A Row Communications, Former Account
Director at Atmosphere Public Relations,
Mobile: 083-***-**** or E-mail:
*****.**************@*****.***
Contact this candidate