Head of Brand Marketing
Resume:
Brand Strategy
Brand Identity
Marketing Campaigns
Team Management
Communication
Budget Management
Location
Phone
*****.*****@*****.***
Boston, MA
Open to relocation
CONTACT
With over 10 years of experience crafting strategic brand & marketing plans, shaping brand identities in both startup & corporate environments, I've refined my skills as an analytical, consumer-focused & innovative global marketing leader. Recently relocated from London to Boston, I'm excited about fresh opportunities in brand marketing to make significant impacts and deliver customer value. SABRE Awards
LinkedIn Leadership
Program
The Drum
Best brand campaign
of the International
Women’s Day, 2021
Graduated as part of
the first cohort of
diverse leadership
program in 2020
AWARDS
WORK EXPERIENCE
MY SKILLS & EXPERTISE
Developed & implemented brand strategy, contributing to app & website launches, increasing sales conversion rate by 2.5%, and securing £12M in seed funding
Directed social media, PR, and communications before & after seed funding
Led the website launch, & created marketing assets to boost visibility and engagement
Introduced a hybrid marketing role, enhancing team performance & improving campaign results, including a 0.2% rise in email open rates
Wondr Medical London, UK
Head of Brand Marketing
2021 - 2023
BRAND MARKETING EXPERT
SELDA
SHAMLOO
Tech sector innovative
campaign winner of
2019 for LinkedIn's ''The
Interview'' campaign
LinkedIn London, UK
Brand Marketing Manager, EMEA, LATAM & APAC
2018 - 2021
Led global, award-winning brand campaigns with
budgets from $10K to $10M, achieving double-digit
percentage increase in brand perception & key metrics Directed LinkedIn’s market research across EMEA &
establishing the first cohesive brand tracking in the region
Managed EMEA & LATAM's $30M marketing budget
Relocation
Career break
2023 - Present
Cherished quality time with loved ones before starting a new chapter
Extensive experience in:
Global project leadership across multi-functional and multi-layered organizations
Delivering comprehensive, omnichannel media strategy
(social, digital, TV, radio, OOH, comms & PR)
Agency management, and stakeholder influence
Asset development for offline and online channels
Proficient in qual, quant & neuroscience market research LinkedIn
Conscious Business
Institute of Data &
Marketing (IDM)
Content Strategy
Creating Timeless
Brands
London Business School,
Sep 2015
Brand Management
LinkedIn, Sep 2020
Leadership Programme
EDUCATION
Aberdeen Business
School, Robert Gordon
University
AT University of Iran
2006 - 2007
MSc International
Marketing
Management
2001 - 2005
BSc Theoretical
Economics
LANGUAGE
English
Farsi
Spanish
Planning, and execution of integrated EMEA brand
campaigns
Reporting on campaign performance & key learnings
Managed one of LinkedIn’s most successful, award
winning brand campaigns called ''The Interview'' which surpassed KPIs
LinkedIn London, UK
Associate Brand Marketing Manager
2017 - 2018
Executed brand campaigns, including LinkedIn ‘’Top Companies’’, and assisted in managing partner marketing campaigns with Virgin Media
LinkedIn London, UK
Brand Marketing Specialist
2016 - 2017
Built relationships with, and managed campaigns for major clients like Google, Vodafone, and Bayer
Consulted clients on media plans and LinkedIn products LinkedIn London, UK
Campaign Manager
2013 - 2016
Managed partner campaigns for the 2012 London
Olympics online platforms
Optimized, managed, and reported on campaigns across the Ad2One network in Europe
Ad2One London, UK
Ad Operations Executive
2012 - 2013
Response to clients’ briefs, campaign planning,
negotiating with media owners, managing accounts, and invoicing
Campaign optimization, and reporting performance
Neo@Ogilvy London, UK
Account Executive
2011 - 2012
Trafficking ad materials to publishers and rich media vendors in DFA
Managing SQL databases & providing weekly clients’ report while supporting client deliverables
Neo@Ogilvy London, UK
Ad Operations Executive
2010 - 2011
Continuously in the ‘’Top Ten Sales Consultant’’ list for North of Scotland
Hutchison 3G London & Aberdeen, UK
Sales Consultant
2008 - 2010
Executed marketing plan for the recently launched
product: Carbon Control Software
Intersum Ltd Aberdeen, UK
Marketing Analyst Intern
2007 - 2008
COURSES
Mini MBA, Brand
Management
Marketing Week, Sep 2021
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