Marketing Executive

SUMMARY

Marketing executive who develops integrated strategy to generate awareness, leads, adoption and loyalty among enterprise customer segments. I have conducted Account-Based Marketing and led engagement with strategic accounts in both the private and public sector. With over 20 years’ track record in B2B technology, I have worked all over the world and have received several awards.

AWARDS

SAP: Recognition for Leadership

EMC: Three Excellence @EMC awards, two 101 MPH awards and two additional awards

Merrill Lynch: Quality Program Pioneer award from Vice Chairman in New York and Marketing Leadership award from regional senior management in London

CORPORATE EXPERIENCE

Oracle Massachusetts, USA and Dubai, UAE Nov 2020 – Dec 2023

Global Head of Marketing, Financial Services Industry Massachusetts, USA May 2023 – Dec 2023

Responsibilities

oDriving strategic marketing initiatives in Financial Services, as the lead marketer in a 10,000-person industry business unit, across Retail and Corporate Banking, Risk Management, Insurance, Analytics, and Financial Crime and Compliance initiatives. This includes developing an annual integrated global marketing plan and budget. I direct a global team of product marketers and 2 field marketers based in the US and Singapore.

Key Achievements

oGuided Financial Services Industry Unit participation in Oracle CloudWorld and Sibos in Sept 2023, by facilitating the development of 8 in-person sessions and 4 digital sessions. Organized Hoover Dam offsite activity for 30 customers, as well as reception with partner PwC for 80 customers at CloudWorld. Organized 125 customer meetings with Oracle executives at Sibos.

Senior Product Marketing Manager Massachusetts, USA Feb 2022 - May 2023

Responsibilities

oDeveloping and delivering Customer Experience (CX) content focused on campaigns and personas for business-to-business product family “Oracle Content Management” and business-to-customer service “Oracle Marketing Consulting” via go-to-market strategy, key trends, launches, messaging, positioning, and sales enablement.

oTasked with defining solution positioning for key customer use cases and supporting customer success initiatives, guiding content creation throughout campaigns, content, and sales plays.

Key Achievements

oPart of a 4-member team organizing all content and logistics of Marketing Summit as part of Oracle CloudWorld 2022. The first in-person event at Oracle North America attracted over 15,000 attendees. Delivered two presentations to an audience of 200 customers.

oConducted two Content Management product launches: Sales Accelerator in May 2022 and Digital Sales Rooms in May 2023. Developed product messaging, customer presentations, sales enablement, and website copy. Engaged closely with Product Management and Sales teams.

oConducted research and defined detailed persona profiles, then trained sales teams. Built 35-page global sales play focused on the competition in Apr 2022. Developed related customer presentation and sales training video.

oHeld internal workshops on three branches of Marketing Consulting in May 2022: Strategy, Implementation and Creative Agency Services. Developed messaging and redesigned public web page.

oTeamed with Unity Product Marketing Manager to produce Chief Marketing Officer (CMO) Persona strategy on trends and challenges and recommended associated B2B Marketing solutions during Oct 2022.

oInitiated Account Based Marketing with Oracle Ambassador Program for 24-month plan on a global strategic account.

oSelected to collaborate on team effort to build messaging for State and Local Government Industry in Dec 2022. Executed “Governing the Budget” email drip campaign and customer panel webinar in Apr 2023.

Senior CX Field Marketing Manager Dubai, UAE Nov 2020 - Feb 2022

Responsibilities

oRunning CX field marketing in 105 country-region Eastern and Central Europe, CIS, Russia, Israel, Middle East, Africa.

oCreating and running integrated regional marketing plans to generate Marketing Qualified Leads, and track Pipeline Generated as well as other key performance indicators.

oManaging budgets and optimizing regional marketing mixes.

oAligning closely with sales and presales and presenting marketing results to sales leadership.

Key Achievements

oRan Customer Experience (CX) regional marketing in 105 countries as sole marketer with a small budget. Only team member in Europe/Middle East/Africa (EMEA) field marketing team with more than 1-2 countries. Territory had second-highest Annual Recurring Revenue in EMEA region.

oOrganized Oracle’s first post-Covid in-person event globally, GITEX Marketing Mania, in Dubai in October 2021, as part of three-person global team.

oOrganized Oracle’s hospitality event at Formula-1 Abu Dhabi in Dec 2021 including presentations by Red Bull Racing’s drivers and top engineers. Collaborated with cross-functional multi-level global team to deliver a superior experience to elite customers.

oPresented to top customers such as a large public sector organization in Saudi Arabia. Interviewed customers for video testimonials, as well as fireside chats during large in-person events.

oPresented marketing updates biweekly to sales teams in the region. I did not always know everyone on the sales calls, but everyone knew me. Invited to join regional team calls on pipeline and forecasts.

SAP Dubai, UAE Jan 2015 – Feb 2017

Marketing Director

Head of Industry Marketing

EMEA South Marketing Leadership Team member

Retail Social Media Ambassador, Internal Coach, Mentor

Responsibilities

oDual role.

oDeveloping and running integrated field marketing plans in Gulf, North Africa, Levant, Pakistan, and Afghanistan, largest territory in the marketing team. Managing richly diverse territory ranging from highly developed to frontier economies.

oLeading industry marketing in the Middle East and North Africa.

oManaging team comprising Programs Manager, Partner Manager, Operations Manager, Digital Marketing Manager, Event Manager, and two interns. Mentored two young professionals.

oApplying global corporate messaging and campaigns to region, while providing field intelligence to corporate teams.

Key Achievements

oLed program which culminated in both SAP and customer receiving regional industry award from The Asian Banker publication for best technology implementation within banking industry.

oLed parallel regional and global press and social media, considered a global Marketing best practice.

oExecuted SAP Forum in Qatar, Pakistan, and Egypt. Exceeded target of 150 attendees and generated 70-80% Net New Names.

oSelected to SAP Internal Coach Program; among 100 candidates chosen from 500 applicants in EMEA.

oSelected as SAP Retail Social Ambassador for Europe, Middle East, Africa region.

oCreated strategic marketing business plan template in 2015, adopted by MENA and Africa Marketing.

oCreated 1:1 Marketing and Engagement model for top accounts for a tailored experience.

oFrequently met top customers, including government ministries, to drive deeper relationships.

EMC Headquarters Massachusetts, USA 2008 – 2014 & 2000 – 2005

Marketing and Operations Manager, with new focus areas every 12-18 months:

Solutions Sales, Marketing and Enablement in Europe, Middle East, and Africa

SAP Alliance, Industry Marketing, Customer Council, Enterprise, Networked Storage, Service Providers, Social Media, Developer Partner Program

Key Achievements

oAwarded Gold Excellence@EMC for management of Global Customer Program at EMC World 2013, EMC’s largest customer and partner event. Held appreciation dinner for 60 key EMC global customers, organized customer-EMC executive meetings and arranged customer references.

oAwarded two Silver Excellence@EMC for developing business tracking methodology. Built system to support senior executive decision making through key metrics, dashboards and information gathering process for 16 teams. Results were presented to the CEO.

oAwarded for role in managing EMC’s largest product launch to date, Symmetrix DMX.

oAwarded 101 MPH for organizing EMC’s first global software failover demonstration for a live audience of customers, press and analysts. Coordinated cross-functional teams from EMC and Fujitsu-Siemens in California, Massachusetts, Ireland, and Germany.

oAwarded for role in cross-functional team effort to develop EMC xSPerience Provider Program.

oDeveloped customized joint marketing packages with 60 top-tier EMC Proven customers. Introduced online, on-demand video customer profiles, one of which resulted in a sale of $4.3 million.

oInitiated, designed, and built EMC’s first Technology Partner social media community: SAP.

oGenerated new revenue stream via Solutions Go To Market initiative in South Africa/Turkey/Middle East. Built a bridge between Corporate and local teams in Istanbul, Johannesburg, and Cape Town.

oDefined Go To Market models for industries, such as Healthcare and Physical Security.

oBuilt templates for Sales for UK / France / Qatar / EMEA-wide markets, defining available solutions, roadmaps, sales models, market landscape, sales readiness, and key contacts.

oLed EMC participation at SAP premier event in Americas: SAPPHIRE. Managed cross functional virtual team of Partner Marketing, Technical Marketing, Sales, Presales, and more.

oManaged biannual Customer Councils: Organized biannual customer advisory forums (4 per year) with top 60 customers in two regions: Americas and EMEA.

oDesigned and developed co-op tiered marketing program for EMC’s elite Service Provider customers, which became a global best practice. Enabled customers to select the marketing support they needed.

oJointly ran customer roadshow in collaboration with Cisco, VCE and Intel in London, Amsterdam, and Paris. Exceeded target of 25 customer logos at each location.

oDirected Industry Marketing globally during 2002-2003 for Enterprise solutions and Networked Storage solutions. Developed annual marketing plans, directed tactical campaigns, and reported on results.

START-UP AND ENTREPRENEURIAL EXPERIENCE

Cherry & Black Marketing LLC Dubai, UAE Jul 2017 – Oct 2020

Founder and Managing Director

oDeveloped marketing strategy for online retailer in Germany.

oConducted market feasibility studies and trends analysis.

Qarar Data Analytics Dubai, UAE Dec 2018 – Dec 2019

Head of Marketing, Public Relations, and Media

oDeveloped annual strategic marketing plan for Middle East and North Africa. Managed budget, executed digital campaigns and events, and tracked marketing return on investment.

oDrove company award at FiNext Conference in Singapore, as well as recognition in CEO Monthly.

oRebranded company logo, website, and collateral.

oSupported CEO to develop Vision 2021, which was presented to Board of Directors in Saudi Arabia.

EDUCATION

MBA, International Business Babson College, Wellesley, Massachusetts, USA

BBA, Marketing; Deans Honor List University of Texas, Austin, Texas, USA

MALINI ROSENTHAL

Marketing Executive

Email: **********@*****.*** Cell: 508-***-****

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