Sales Director, Account Manager

Bruce R. Wright Grand Rapids, MI, *****

*************@*****.*** Mobile: 616-***-****

Executive Summary

Experienced manager with keen analytical and interpersonal skills. Technical fluency in 3D visualization, color measurement and control, material and textile digitization for 3D Design and Rendering, presentation systems using emissive technologies (LCD, LED). International sales for both B2B and B2C environments. Skilled in blended technical/sales roles. Excellent communication and presentation skills.

I follow a consistent sales and relationship management strategy:

Analyze the situation to find unmet needs. Understand the environment. Outline the path to improvement.

People want improvement but will avoid change.

Professional Experience

Sept 2023 / June 2024 Packlane; Division of Digital Room Inc.

Account Manager

Packlane specializes in corrugated packaging sales with digital production of custom packaging including Mailer Boxes, Shipping Boxes, Product Boxes and packaging accessories.

July 2022 / May 2023 SEDDI

Sales Director

SEDDI is a Madrid, Spain company dealing in the visualization and digital product design for the world of apparel. After providing consulting services to SEDDI through Think Wright LLC, I joined SEDDI as Sales Director for SEDDI’s Textura textile digitalization platform. I was responsible for worldwide sales to apparel brands, textile mills and apparel factories. B2B Sales dealing with major apparel clients including Under Armour, Levi Strauss & Co, Alpine Creations, Material Exchange.

Jan 2021 / Dec 2022 Think Wright LLC

Sales Director

Think Wright offers contract sales and marketing support for companies who are in the visual design & presentation space.

Clients included Emersya, a French 3D web experience company as their North American Sales Director, SoReal, a Swiss 3D object digitalization system and SEDDI, a Spanish company focused on digital product design for apparel companies.

B2B sales to large corporations including Avery Dennison, Stanley Black & Decker.

Feb 2017 / Nov 2020 X-Rite/Pantone, Grand Rapids, MI

North American Sales Manager, Material Digitization, Midwest Sales Manager, Industrial

X-Rite created a material scanning system designed to capture the full appearance of materials used by luxury automakers, including paints, leathers, textile and plastics to be used by 3D design and rendering software. My clients included Ford, GM, Honda, Newell Brands, Facebook, Lululemon, Wolverine Worldwide. In 2020, my sales territory was responsible for over $3 million in sales.

Nov 2006 / Feb 2017 X-Rite/Pantone, Grand Rapids, MI

Technical Support Specialist, Imaging and Media

X-Rite is a leading company in the Color Specification and Color Control industry. My position involved technical support and training for end users, dealers, and distributors of X-Rite’s i1 product lines. This support was provided by telephone, e-mail, classroom and on-site activities. This position requires fluency in all versions of commonly used operating systems, knowledge of a full suite of graphics and imaging software, and familiarity with a variety of popular workflows in the graphic arts industry.

2004 / 2006 Treck-Hall Signware / Mondrian Canada, Toronto, Ontario

Account Manager, Large Format Equipment/Supplies

The company was a leading Canadian distributor of Large Format printing equipment, and Photographic materials. The territory covered in this position includes the Greater Toronto area, and east to Kingston. This company was acquired by Unisource Canada.

2001 / 2003 Imation / Kodak Polychrome Graphics / TSI, St. Paul, MN.

Digital Print Analyst, Digital Print Group

This position was support for the Digital Printing Group within the Color Technologies division of Imation, which was acquired by Kodak Polychrome Graphics (KPG), who also acquired Tech Services International (TSI). KPG then moved all technical resources into TSI. The primary duties of this role included presale demonstrations, sales calls, site checks, and workflow analysis and physical installation of systems. Installations include creation of custom color curves, ICC profiles, and implementation of client-specific workflows. The position required travel 70% of the year.

1998 / 2001 Epson America Inc., Long Beach, CA

National Field Engineer, Professional Graphics Group (PGG)

Epson America is a leading manufacturer of high-resolution inkjet printers and digital projectors used by professionals in the graphic arts and A/V industries. This position was the direct line of support for the US/Canada sales team. The primary task of the PGG field engineer is technical support for all sales events and shows, both at the national level where Epson has a presence, and at the local level. The secondary task of the field engineer is advanced technical training for distributors and dealers.

1995 / 1998 Colorbus, Inc., Irvine, CA

Regional Product Specialist

The company was a manufacturer of RIP’s (Raster Image Processors) for the graphic arts industries. The product line includes versions for all major brands of color laser copiers as well as large format printers. The position was in support of distributor sales representatives, dealer agents and analysts, in both the United States and Canada.

1991 / 1995 Benndorf Verster Ltd., Vancouver, British Columbia

Major Account Sales Specialist, Color Graphic Systems Division

Responsible for introduction to the company to the Electronics for Imaging (EFI) and Colorbus lines of RIP’s (Raster Image Processors), which turned digital color copiers into high-volume network color printers. Advanced technical support for Major Account sales team.

1984 / 1991 Business Pictures & Words, Vancouver, British Columbia

Sales & Marketing, (Owner), Presentation Graphics Service Bureau

Clients were business professionals who required marketing materials including overheads and slides for sales presentations. This service bureau was one of the first presentation graphics services in Canada, built expressly to serve a market niche. Managed a staff of six, with annual sales reaching $600,000.

1981 / 1984 Letraset Canada, Vancouver, British Columbia

Western Canada Sales Manager

Letraset graphic art supplies sales to established dealer channel. Consistently met sales targets and overachieved on gross margin for those sales.

Educational History

Wilfrid Laurier University, Waterloo, Ontario, first 2 years of degree

University of Western Ontario, London, Ontario, final year of degree

Bachelor’s Degree, Honours Business

Personal Strengths

Persistent in pursuit of a goal

Excellent analytical and presentation skills

Skilled in relationship selling, direct to clients as well as through partners

Fluent in translating technical information into easily understood concepts

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