Director of Marketing

Angela Buckendorf

Marketing Management Executive

******.**********@*****.*** • 801-***-****

Kaysville, UT 84037

Experienced and dynamic professional with a successful track record of driving revenue growth and enhancing brand visibility. Proficient in developing and implementing data-driven marketing strategies to optimize results. Skilled in cross-functional collaboration to execute comprehensive go-to-market initiatives. Accomplished in leading rebranding efforts and overseeing website and marketing collateral redesigns. History of identifying new market opportunities and expanding into diverse industries. Adept at managing high-performing teams and fostering a culture of inclusivity and collaboration. Excel in driving organizational success through strategic leadership and innovative marketing approaches.

Areas of Expertise

Marketing Planning & Execution

Data-driven Marketing Strategies

Brand Development & Management

Cross-functional Collaboration

Market Research & Analysis

Lead Generation & Conversion

Rebranding & Brand Refresh Initiatives

Team Leadership & Development

Marketing Campaign Optimization

Professional Experience

Taycor Financial, El Segundo, CA Remote 2021 – Present Director of Marketing

Execute direct marketing initiatives for a multinational finance company. Apply data-driven marketing strategies and cutting-edge industry trends to optimize revenue, brand visibility, and community relations. Collaborate cross-functionally to craft and implement comprehensive go-to-market strategies for seamless product launches across all organizational levels.

Key Accomplishments:

● Consistently propelled annual originations of $200M+ while fostering incremental revenue growth across diverse brands.

● Spearheaded internal efficacy programs, enhances organizational communication, and promoted inclusive decision-making by amplifying voices of all stakeholders within the company.

● Drove a 34% surge in originations from 2021 to 2022 through direct marketing tactics and strategic leadership.

● Managed the acquisition process when Aztec Financial was acquired by Taycor Financial, ensuring a smooth transition for all stakeholders. Collaborated with cross-functional teams to identify and address integration issues and risks and develop mitigation strategies to guarantee a successful outcome.

● Oversaw consolidating operations and systems while maintaining service levels and minimizing customer disruption. Provided leadership guidance to the integration team, ensuring all acquisition milestones were met. Aztec Financial, Murray, UT (Acquired by Taycor Financial in 2021) 2017 – 2021 Head of Marketing

Lead the company's rebranding initiative and oversaw a complete overhaul of the website, logo, signage, and internal documentation. Develop lead generation programs and sales processes for smooth lead conversion from prospecting to closure. Provide strategic direction in marketing, branding, pipeline management, advertising, and analytics to executive leadership and strategic partners. Enhance engagement and elevated company ratings on Facebook, Google, and other review platforms across all channels.

Key Accomplishments:

● Identified and expanded into new industries, including fleet vehicle sales, pressure washing, stone and tile work, concrete installation, janitorial, and sanitation.

● Managed tradeshow participation, including booth setup and coordination of business development and sales teams for 12+ events per year.

● Established and managed Aztec's marketing department and drove consistent revenue growth of 8-12% annually for over six years.

● Reduced application processing times from 24 hours to under two hours by implementing process improvements. Elastic Grid, Layton, UT 2014 – 2016

Global Marketing Manager

Spearheaded critical company infrastructure enhancements, including SIP call recording software, Salesforce (SFDC) optimizations, internal communication strategies, and operational streamlining, resulting in significant cost reductions. Managed independent office teams into a cohesive global unit by leveraging individual strengths and embracing diversity to foster a culture of inclusivity and collaboration. Collaborated with IT and creative teams by leveraging Agile methodologies to complete projects with precision and agility. Key Accomplishments:

● Steered a 25-person channel marketing team to success in diverse global markets spanning Asia, Latin America, Europe, the Middle East, and North America.

● Attained a 125% growth trajectory by devising and implementing strategic KPIs in collaboration with top-tier clients like Google, Amazon Web Services, and Atlassian.

● Implemented incentive structures, training modules, product guides, and standardized operational protocols to foster enthusiasm for the Elastic Grid platform and drive peak performance. eBay Inc., Draper, UT 2005 – 2014

Social Media Marketing

Launched eBay's social media team and devised global processes, KPIs, and metrics to drive lead generation and expand customer outreach. Escalated resolutions, reduced website downtime, optimized performance, and lowered costs by identifying and resolving customer behavior trends indicating platform issues on eBay. Key Accomplishments:

● Boosted over 200% engagement on eBay's Twitter handles by proactively addressing customer inquiries and hosting engaging Twitter events.

● Elevated eBay's Facebook page to 7M+ followers in under a year through targeted promotions, proactive customer interaction, and a positive online community.

● Collaborated with eBay's executive escalations team, Office of the President to provide personalized support to over 15,000 executive leaders and enhance social media presence.

● Launched and managed eBay’s ProStores ecommerce platform, guiding the program to success until it was successfully integrated into the eBay Stores product as a key feature Additional Experience

TTRP Organizer Owner, SaltCon Board Game Convention, Layton, UT Marketing Manager, Hands for Life, Bountiful, UT

Inventory Support Supervisor, Sears Roebuck, Murray, UT Education

Bachelor of Science in Marketing, University of Phoenix, Phoenix, AZ

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