Project Manager

MARCIA SAGENDORPH

Westminster, CO ***** 224-***-**** ******.**********@*****.***

SKILLS

WORK HISTORY

Senior Manager, Marketing, 07/21 - 1/2/24

DAVITA – Denver, CO

● Increased brand awareness and usage among 8,500+ physicians of OneView application, increasing physician engagement by 28% through new marketing collateral, email campaigns, and videos.

● Took initiative to lead special event planning for the Physician Experience team at key corporate leadership meetings such as the Physician Leadership Meeting (PLM) and Celebrate & Grow

(C&G), including development and creation of our booth, branded materials, videos, and marketing collateral. Saved $15K by switching designs to a reusable booth.

● Presented bi-weekly status updates to 20-person senior leadership team on project milestones.

● Created new design layout for marketing materials called OneView Snapshots that set the standard for 18 annual campaigns to drive brand awareness about new technical features. Project Manager, PMO, 11/2020 - 06/2021

DAVITA – Denver, CO

● Planned, designed, and scheduled 5-7 Core IT enterprise projects with competing deadlines, serving the 66,000 DaVita employees.

● Collaborated with cross-functional teams to resolve project issues and mitigate risks, delivering 100% of projects on time and under budget.

Global Project Manager, 01/2017 - 05/2020

ABBOTT – Abbott Park, IL

● Lead 4 international congresses for 300 health care providers (HCPs) from around the world, managing registration numbers and reports, hotel bookings, restaurant reservations, educational content and materials.

● Managed scope, schedule, and budgets for multiple annual events with budgets up to $1M each.

● Developed and executed materials to support global go-to-market strategy for key brand launches for pediatric nutrition brands.

● Trained Key Opinion Leaders (KOLs) to speak successfully at 60 annual international events.

● Marketing Communications

● Marketing Strategy Campaigns

● Special Event Planning

● Project Management

● High Attention to Detail

● Writing and Editing

● Budget Oversight

● Leading Key Strategic Planning

● Physician Outreach Marketing

● Data Analytics

● Cross-Functional Collaboration

● Go-To-Market Campaigns

Account Executive, 01/2014 - 01/2017

SOCIAL MEDIA STRATEGIES – Grayslake, IL

● Founded and single-handedly ran a freelance consulting firm, creating targeted digital marketing, writing feature stories and social media posts, and leading project management for 11 clients. Senior Program Manager, 01/2016 - 01/2017

TAKEDA – Bannockburn, IL

● Supervised 14-member cross-functional team to successfully create 28 deliverables monthly for a key $11M healthcare marketing account.

● Engaged with customers, partners, and constituent groups to create positive and professional relationships, driving 15% growth.

● Tracked and reported program results to customers and stakeholders to facilitate change management activities.

Project Manager, Global Communications, 01/2015 - 01/2016 HOSPIRA/PFIZER – Deerfield, IL

● Created social media campaigns, go-to-market materials, and training documents for global marketing communications team.

● Managed 3 external agencies to coordinate delivery of digital and print marketing materials, ensuring projects were on time and under budget.

● Planned, designed, and scheduled production phases for million dollar projects. Digital Marketing Team Manager, 01/2014 - 01/2015

ALLSTATE CORP – Northbrook, IL

● Hired and led a team of 20 Search Engine Optimization (SEO) experts and leveled up their skills in digital marketing.

● Successfully improved site visitor acquisition, click-through rate, and page ranking performance through the delivery of enhanced user experience.

● Utilized Salesforce CRM to coordinate sales activity and tracked key metrics to improve agents' SEO and search rankings.

Managing Editor, 07/2010 - 01/2014

AOL/PATCH.COM – Grayslake, IL

● Hired and managed a team of 12 writers for a local news website, patch.com, a start-up venture by AOL.

● Increased site traffic by 40% and drove engagement by writing and editing 7-10 stories per day, creating videos, and producing sports and news coverage. EDUCATION

Bachelor of Arts: Communications

University of Iowa - Iowa City, IA

● Awarded 2-year full academic scholarship

EXPERTISE

Microsoft 365 - Hootsuite

Hubspot - PowerPoint

Confluence - Acoustic

Jira

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