Marketing Manager Social Media

MARCY BARTEL

Folsom, CA ***** 650-***-**** *****.*******@*****.*** WWW: Bold Profile

Performance-driven marketing strategist, skilled in creating marketing plans and helping lead successful product launches, promotions and development. Experienced in SEO content creation, social media audience engagement and brand management. Forward-thinking professional offering more than 10 years of experience working in demanding, deadline, data - driven environments. Energetic team player able to support sales staff by providing sales data, budget forecasts, and new product information whist relaying customer services requests. Core Strengths

Marketing strategy

Content development

Data driven

Strategic planning

Campaign management

Budgets

Business development

Content

Managing

Marketing plans

Marketing strategies

Product Marketing

Sales

Strategic

Field Marketing Manager, 02/2020 - Current

Neo4j – San Mateo, CA (Remote)

Boosted brand awareness by creating and executing strategic field marketing campaigns. Enhanced lead generation through targeted local Neo4j events, Meetups and 3rd party trade shows. Managed multi-channel marketing initiatives for increased customer engagement. Optimized regional marketing budget, maximizing ROI. Orchestrated 25+ regional programs, leveraging cloud and SI partnerships, resulting in the influence of 50 deals valued at over $3M in ARR.

Implemented effective tracking systems to measure campaign success and inform future marketing PROFESSIONAL SUMMARY

SKILLS

WORK HISTORY

decisions.

Through data-driven approaches and seeking input from stakeholders to better understand markets, created new growth opportunities for top tier regions and accounts. Drove sales growth by collaborating closely with sales teams to develop effective messaging and collateral materials.

Field & Channel Marketing Manager, 04/2019 - 08/2019 Aerohive Networks – Milpitas, Ca

Collaborate with sales to increase brand awareness and enhance business development by building and maintaining relationships with 10 strategic partnered accounts. Managing distribution of MDF to help measure ROI.

Oversee New Logo Proof of Concept Spiff program that provided partners incentive to bring in business, resulting in $1.5M in opportunities YTD in 2019.

Planned and executed new Wi-Fi 6 roadshow series across 10 cities in Western U.S. And Canada producing over $500k in direct opportunities. Collaborated with Marketing Operations to create SFDC dashboards to track specific program leads, direct and partner opportunities, and ROI.

Field Marketing Manager, 06/2017 - 04/2019

Aerohive Networks – Milpitas, CA

Strategically coordinated with Channel Partners to organize joint marketing programs and events bringing in over $250k in opportunities.

Provided monthly event performance reports, event budgets, metrics, and follow up to sales field and management.

Managed lead flow from event to Marketing Ops team for Pardot and Salesforce importing and tracking. Created landing pages for pre and post-events, helping to track registration and attendance for both Aerohive and partnered events.

Assisted with coordination of 12 regional Partner Roadshows including onsite venue management, presentation logistics, and post-event follow-up.

Established and set up at least 6 per quarter joint webinars with customers and partners for local lead generation.

Field Marketing Specialist, 04/2016 - 06/2017

Aerohive Networks – Sunnyvale, CA

Planned and executed all elements of regional customer and prospect events in West, North Central, and North East regions in the U.S.

Worked with Area Vice Presidents in West and North to build field marketing plans within budget parameters.

Coordinated with Demand Gen and Product Marketing teams for content and speaking opportunities. Helped to drive attendance to events through email marketing and social media. Communicated marketing activities, campaigns, and events with sales team and track in America's calendar.

Assisted with producing, prepping, tracking, shipping and maintaining event equipment and materials. Worked with ODR (Opportunity Development Representatives) and sales to ensure leads are properly routed and followed up within 24-72 hour time frame. Actively participated in weekly sales calls across territories aligning corporate marketing strategies with sales initiatives.

Opportunity Development Representative, 02/2015 - 03/2016 Aerohive Networks – Sunnyvale, CA

Researched potential clients and markets to prepare for appointments to both inside and outside sales teams.

Proactively managed client and prospect correspondence and recorded all tracking and communications through Salesforce.

Conferred with existing and potential customers to assess requirements and propose optimal Cloud Managed Wireless solutions.

Used LinkedIn, Discover Org, Hoovers, Salesforce to produce more than 100 fresh leads each quarter and maintained solid 80% conversion rate.

Bachelor of Arts: Intercultural Communication, 05/2004 San Francisco State University - San Francisco, CA Approach, budgets, budget, business development, cold calling, Concept, content, conversion, client, clients, email, frame, logistics, Logo, Managing, marketing plans, marketing strategies, marketing, materials, outside sales, presentations, Product Marketing, producing, speaking, sales, San, shipping, strategic EDUCATION

SKILLS

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