Graphic Designer Social Media
Resume:
Alannah Butler
***** ******** ***, ****** ****** CA, 92553
*******.***********@*****.*** https://alannahb.myportfolio.com/
Graphic Designer with an eclectic and versatile skill set, specialized in brand identity design. My passion is telling stories through design by collaborating with my clients and creating something that they’ll be proud of.
PROFESSIONAL EXPERIENCE
CRAFTIE FOX INC - STORYPOD,
Graphic Designer
Remote
February 2022–June 2024
●In total, I’ve designed 33 paperback books, 19 board books, 11 card sets, 4 trivia decks, and 79 tokens. This includes making each file print-ready for the supplier for production.
●Collaborated with the CMO to refresh the company’s identity system. This included pitching new brand colors, fonts, and re-designed brand motifs. Conceptualized and designed additional logos for Storypod’s blog site and original content, as well as their “My First” board book series.
●Created a comprehensive brand guide and identity for the company that included custom iconography and patterns to be used in Marketing initiatives and on Storypod products.
●Managed quality control on all Storypod graphic materials to ensure accuracy to new brand identity.
●Managed the complete overhaul and redesign of the Storypod (device) product packaging, First-Time Customer Booklet, and Quick Starter guide.
●Defined the design parameters and implemented design changes for all Storypod Audio-Enabled Books, Trivia Decks, Craftie Packaging, and print assets for upcoming trade shows.
●Collaborated with the Head of Product to design and conceptualize packaging for multiple new product lines and subscription boxes. This included educational products focused on children aged 0-6, with form factors like books, board books, stickers, tokens, and card sets.
●Designed art assets for products in collaboration with high-profile licensors that had strict brand parameters like Daniel Tiger’s Neighborhood, Peppa Pig, Paramount/Nickelodeon, Penguin Random House, Highlights, PBS Kids, Rebel Girls, and more.
●Managed the design and mockups of Storypod retail displays, booths, brochures, banners, tablecloths, business cards, B2B catalog, and tote bags for events including ASTRA 2022, Toy Fair 2023 and 2024.
●Templatized and designed social media posts, headers, and other brand assets for Storypod’s Instagram, YouTube, and LinkedIn profiles.
●Redesigned and managed the overhaul of Storypod product listing images for storypod.com. Helped conceptualize and redesign app and site layouts to improve UI and UX.
●Designed promotional assets, editorial, mailer, and web (HTML5) ads.
MICA BEAUTY,
Graphic Designer (Temp)
Riverside, CA
September 9–16th, 2021
●Assisted in MICA Beauty’s brand refresh, including updating their color palette, cosmetic labels, packaging, and physical mockups.
●Assisted in designing a mailer postcard for marketing.
ROBERT HALF,
Graphic Designer (Temp)
Remote
Oct 2021–Present
●Managed the editing of presentation decks within PowerPoint ensuring color, font, and layout were on brand and maintained continuity across presentations.
HOT GOSPEL MUSIC MEDIA GROUP LLC,
Graphic Designer (Temp)
Remote
June 2014–March 2024
●Updated the logo design, color palette, and font choices.
●Designed banners for their social media accounts.
●Managed all creative direction for their company website.
EDUCATION
FULL SAIL UNIVERSITY
Bachelor of Science in Graphic Design,
Orlando, FL
June 2021
ADDITIONAL SKILLS
●Adobe Creative Suite (InDesign, Illustrator, Photoshop, XD, Acrobat), Figma, Google Suite, Microsoft Office, Asana, Zoom Workspace
●Branding & Identity, Packaging design, Book design, Print and Web Ad design, UX/UI design, PANTONE Matching System
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