Digital Marketing Project Management

PRANALI PRADEEP PAWAR

+1-945-***-**** **************.*****@********.*** Dallas, Texas linkedin.com/in/pawarpranali SUMMARY:

Digital marketing specialist with 3 years of experience, adept at boosting online engagement and brand presence. Proficient in analyzing market trends, engaging with diverse audiences, and executing strategic campaigns. Seeking to leverage my digital marketing expertise in a product management role to drive product innovation and strategy, contributing to scalability. EDUCATION:

University of Texas at Dallas Aug 2023 - May 2025

Master of Science, Information Technology and Management GPA: 3.50/4.00 Foundations of Digital Product Management, System Analysis and Project Management, Data Visualization University of Mumbai Aug 2016 - Oct 2020

Bachelor of Engineering, Information Technology

TECHNICAL SKILLS and CERTIFICATIONS:

Tools and Technology: Adobe Analytics, Google Analytics, Google Search Console, Google Data Studio, Google Tag Manager, Google PageSpeed, Ahrefs, SEMrush, Similarweb, Power BI, Tableau, MS Excel, MS PowerPoint, Figma, Microsoft Clarity, SQL Project Management: Lean Methodologies, Risk Management, Agile, Scrum, Product Roadmaps, Requirements Gathering Certifications: Google Analytics 4, Google Project Management, Microsoft Certified: Azure Fundamentals (AZ-900) WORK EXPERIENCE:

Altair Global Frisco, Texas

Digital Marketing Intern June 2024 – Present

• Independently managed SEO aspect of marketing activities by researching and implementing essential tools for SEO and competitive analysis, optimizing website content, improving search rankings, and enhancing online visibility.

• Collaborated with proposal managers and VPs of the APAC and EMEA regions to understand the relocation industry's landscape and customer expectations, using these insights to develop region-specific SEO strategies that improved online visibility and met regional needs.

• Conducted surveys and interviews for a project on "Understanding Generational Differences in the Workplace" by analyzing data to develop strategies that improved communication, aligned work practices with generational preferences, and enhanced team performance.

Nebula Labs Richardson, Texas

Product Manager Jan 2024 – Present

• At Nebula Labs, led the 'Jupiter' project, transforming product vision into actionable technical requirements. Collaborated with cross-functional teams to develop detailed user personas, prioritize use cases, and execute a product roadmap, resulting in a 40% increase in campus engagement.

• Leveraged customer insights to refine "Jupiter's" product features, significantly addressing user challenges and boosting customer satisfaction scores by 30%. Figma played a key role in crafting intuitive interfaces, elevating the user experience.

• Coordinated the development of detailed user personas and product specifications for "Jupiter," applying A/B testing for validation. Formulated a comprehensive product roadmap in line with strategic goals, utilizing UAT testing to enhance product quality and reduce time-to-market by 20%.

Publicis Groupe Mumbai, India

SEO Analyst – Performance & Content Nov 2020 – July 2023

• Enhanced FMCG, BFSI, and E-commerce client's digital visibility and search rankings by implementing strategic SEO campaigns, integrating SQL for data analysis and Power BI for reporting, leading to improved SERP positions.

• Drove the nationwide launch of the Glycolic Bright & Hyaluron Moisture range through effective collaboration with CMS team, content team and the L’Oréal team. Focused on implementing SEO best practices such as comprehensive keyword optimization, securing quality backlinks, and ensuring content relevance to significantly boost product visibility.

• Boosted L'Oréal Paris skincare's visibility, increasing hero SKU traffic from 20K to 45K and overall traffic from 80K to 120K, using competitor analysis, voice search, and sentiment analysis, enhancing market share and achieving top 10 rankings.

• Expanded product reach for L'Oréal's best-selling SKUs by 30% over the course of a year across major marketplaces like Amazon, Flipkart, and Nykaa. Utilized SEO-friendly product descriptions and strategic backlinking, thereby enhancing online sales channels and visibility.

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TECHNICAL PROJECTS:

Spotify: Digital Product Management Project

• Analyzed Spotify's innovation and roadmap, highlighting its leadership through user-focused features and market disruption.

• Reviewed Spotify's market strategy and value creation, focusing on its financial growth and competitive positioning.

• Critiqued Spotify's business model, emphasizing its approach to user experience and financial sustainability. Smart Plate: AI-driven Meal Kit Delivery Service

• Developed Smart Plate, exploring innovative business models, tech integration, and market insights.

• Created comprehensive strategies for efficient sourcing and logistics and outlined plans for future expansion.

• Conducted competitor analysis to identify market gaps and enhance Smart Plate's competitive edge.

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