Quality Assurance Digital Marketing
Resume:
ROBERT L. MULLOWNEY III
**********@*****.***
https://www.linkedin.com/in/robertmullowneyiii/
EMAIL/DIGITAL MARKETING MANAGER ~ EMAIL AUTOMATION MANAGER QUALIFICATIONS PROFILE
Highly innovative, dynamic, and results-driven professional, with broad-based experience in email marketing, web content management, strategy development, functional testing, and customer relations. CORE COMPETENCIES
Email Marketing Automation
Demand Generation
Website Marketing Automation
Large-Scale Project Management
Content Management
Strategic Planning and Implementation
Web Production Management
Agile sprints and set-up
ESP Experience – Marketo, Eloqua, Exact Target, Strong Mail, Lyris, Listrak, HubSpot, Pardot, SFMC
HTML and CSS coding, basic SQL scripting, specific emphasis with Marketo guided templates
Customer Relationship Management
Profit Growth and Development Impacts
Quality Assurance
Rapid Conflict Resolution
Organizational Leadership and Team Building
CRM Experience Marketing Cloud use and experience
Multi-channel marketing coordination, launch
and reporting
Demand Generation, Welcome, Re-engagement, unsub,
newsletter, nurture, streams
Asana and Jira experience
RELEVANT EXPERIENCE
TAKARA BIOSYSTEMS SANTA CLARA, CA
Martech Specialist February 2024 to April 2024
● MANAGE, AND TROUBLESHOOT ALL ASPECTS OF MARKETO, INCLUDING INTEGRATION WITH SALESFORCE AND OTHER DIGITAL PLATFORMS.
● COLLABORATE WITH THE PRODUCT MARKETING AND DIGITAL MARKETING TEAMS TO DEVELOP COMPLEX EMAIL AND NURTURE CAMPAIGNS.
● DESIGN AND DOCUMENT CAMPAIGN RULES/TRIGGERS AND LEAD AUTOMATION WORKFLOWS.
● MANAGE ALL CUSTOMER RECORD DATA SEGMENTED IN MARKETO.
● WORK WITH BUSINESS STAKEHOLDERS TO IMPLEMENT SURVEYS USING SURVEYMONKEY AND REPORT ON SURVEY RESULTS.
● MAINTAIN AND IMPLEMENT CAMPAIGN PROMOTIONS USING QUALTRICS.
● IMPLEMENT AND PUBLISH CONTENT USING AN INTERNAL WEB CONTENT MANAGEMENT SYSTEM, ENSURING ACCURACY, CONSISTENCY, AND ADHERENCE TO BRAND GUIDELINES.
● MAINTAIN A LIBRARY OF MARKETING AUTOMATION DOCUMENTATION AND TRAINING MATERIALS FOR TBUSA'S DIGITAL MARKETING PLATFORMS, ENSURING THEY ARE WELL-ORGANIZED AND UP-TO-DATE.
● PROVIDE TRAINING TO EMPLOYEES ON MARKETO, QUALTRICS, AND WEB CONTENT MANAGEMENT SYSTEMS. 1 PAGE
ROBERT L. MULLOWNEY III
**********@*****.***
https://www.linkedin.com/in/robertmullowneyiii/
DELOITTE; REMOTE CAMPBELL, CA
Marketo Product Manager - Adobe November 2023 to February 2024
● OVERSEE AND OPTIMISE RTB TICKET INTAKE PROCESS END TO END: ASSIGNMENTS, UPDATES, COMPLETION WITHIN SLA AND WEEKLY REPORTING.
● LEAD A TEAM OF PLATFORM OPERATIONS CONTRACTORS BASED IN INDIA TO SUPPORT COMPLETION OF RTB TICKETS.
● CREATE, OPTIMISE AND DOCUMENT PROCESSES ON MARKETING AUTOMATION PLATFORM MONITORING.
● COLLABORATE WITH THE CAMPAIGN OPERATIONS AND MARKETING TEAMS ON THE TECHNICAL ASPECTS OF END-TO-END CAMPAIGN EXECUTION SUCH AS FORMS AND SMART CAMPAIGNS.
● WORK WITH MARKETING AND IT PARTNERS FOR ONGOING PLATFORM OPERATIONS SUPPORT AS WELL AS CAPTURE REQUIREMENTS ON CHANGES TO MEET BUSINESS NEEDS.
● MAINTAIN AND TROUBLESHOOT ISSUES ON SCORING, LEAD LIFECYCLE AND DATA MANAGEMENT OPERATIONAL PROGRAMS ACROSS MULTIPLE MARKETO INSTANCES.
● MAINTAIN AND TROUBLESHOOT ISSUES ON THIRD PARTY PLATFORMS INTEGRATED TO MARKETO INSTANCES.
● MAINTAIN OPERATIONAL DOCUMENTATION.
● WORK CLOSELY WITH OUR TEAM OF MARKETO PROFESSIONALS ON MARTECH INTEGRATIONS AND KEY PROJECT DELIVERABLES.
● WORK WITH THE REPORTING AND WIDER ADOBE TECHNICAL TEAMS AS REQUIRED. BLUEBEAM; REMOTE CAMPBELL, CA
Email and Marketing Automation Manager- Pardot, SFMC - B2B November 2022 to March 2023
● OVERSEE COLLABORATION BETWEEN THE SALES AND DEMAND GENERATION TEAMS, LEAD, DEVELOP AND EXECUTE VISION FOR MARKETING AUTOMATION PROGRAMS, IDENTIFYING AND PITCHING NEW CAMPAIGN OPPORTUNITIES THAT SUPPORT BUSINESS OBJECTIVES
● DESIGN, BUILD, LAUNCH, AND MAINTAIN NEW AUTOMATED EMAIL PROGRAMS SUCH AS SHOPPING CART ABANDONMENT, POST PURCHASE, UPSELL, CROSS-SELL, AND RE-ENGAGEMENT PROGRAMS
● PARTNER WITH SALESFORCE ADMINS TO IMPROVE INTEGRATION BETWEEN PARDOT AND SALESFORCE TO SUPPORT IMPLEMENTATION OF MARKETING AUTOMATONS. WORK TOGETHER TO ERADICATE ERRORS BETWEEN THE TWO SYSTEMS, IDENTIFY ROOT CAUSES AND DEVELOP ACTION PLANS TO RESOLVE ISSUES IN A TIMELY MANNER.
● SEEK INPUT FROM SALES AND MARKETING TEAMS IN ORDER TO MAINTAIN AND ITERATE LEAD SCORING AND GRADING MODELS
● MAINTAIN EMAIL DELIVERABILITY
● PRODUCE MONTHLY EMAIL PERFORMANCE REPORT
● MANAGE AND OPTIMIZE EMAIL SEGMENTATION AND OVERALL LIST HYGIENE CHATMETER; REMOTE SAN DIEGO, CA
Marketing Automation - Hubspot June 2021 to MAY 2022
● OWN ALL ASPECTS OF THE HUBSPOT INTEGRATION INCLUDING BUT NOT LIMITED TO:
● EMAIL, DATABASE, SFDC SYNC AND UPDATE, DEVISE OF NEW CAMPAIGNS, DOCUMENTATION OF OLD AND NEW PROCESSES
● WORK WITH SALES AND SDRS ON EMAIL PROGRAMS TO DRIVE NEW LEADS TO CONVERSION
● MONITOR AND REPORT ON CLIENT FLOW AND BUILD REPORTS FOR PRESENTATION TO C-SUITE
● BUILD NEW AND INNOVATIVE B2B AND B2C TEMPLATES FOR BOTH EMAIL AND LANDING PAGES
● DEVISE AND IMPLEMENTATION OF DEMAND GENERATION CAMPAIGNS 2 PAGE
ROBERT L. MULLOWNEY III
**********@*****.***
https://www.linkedin.com/in/robertmullowneyiii/
CONTRACTOR, SILICON VALLEY BANK SANTA CLARA, CA
Marketing Automation Consultant– Marketo March 2021 to JUNE 2021
● INTEGRATE WITH TEAM IN AGILE SPRINTS AND COORDINATE FOR EMAIL BUILD AND LAUNCH
● DEFINE AND BUILD MARKETING AUTOMATION JOURNEY WITH MARKETING AND SALES TEAMS
● SERVE AS MARKETO ADMIN, ADDING, TRAINING AND UPDATING TEAM ON MARKETO PROCESSES AND UPDATES
● RUN AND ADMINISTER REPORTS FOR TEAM CONSUMPTION ON MARKETING CHANNELS RESULT CONTRACTOR, ACCENTURE MT VIEW, CA
Digital Marketing Consultant – Marketo Expert July 2020 to March 2021
● DESIGN, BUILD, AND TEST CAMPAIGNS IN THE CLIENT’S MARKETING AUTOMATION TOOL MARKETO, ELOQUA, BRAZES AND SYNC WITH SFDC AS WELL AS MICROSOFT DYNAMICS 365
● OWN END-TO-END OPERATION AND ONGOING HEALTH OF THE MARKETING PROGRAMS
● CONFIGURE PROGRAM LOGIC TO ENABLE THE CUSTOMER JOURNEY
● HANDLE QA, EXECUTION, MAINTENANCE, AND REPORTING FOR AUTOMATED MARKETING PROGRAMS AND EMAIL DISTRIBUTION
● OVERSEE CONFIGURATION AND SETUP FOR MARKETING PROGRAMS TO DRIVE QUALITY DELIVERY
● PROVIDE SUPPORT IN ISSUE ANALYSIS, ESCALATION AND RESOLUTION B-STOCK SOLUTIONS BELMONT, CA
Marketing Operations Manager January 2020 to APRIL 2020
● OVERSEEING DELIVERY OF B-STOCK EMAIL OF EXISTING BUYERS AND PROSPECTS AND DEVELOPS TEST PLANS TO INCREASE ENGAGEMENT METRICS – OPEN RATES, CTR, REGISTRATIONS
● DEVELOPS EFFICIENT PROCESSES TO ENABLE TEAM TO EXPLORE CUSTOMER DRIVEN INNOVATION IN OUR COMMUNICATIONS
● SUPPORTS MARKETPLACE LAUNCHES AND CRITICAL FEATURE COMMUNICATIONS
● MANAGES INTERNAL DESIGN RESOURCES TO OPTIMIZE FOR EFFICIENCY AND HIGHEST VALUE WORK CONTRACTOR, POLY SAN JOSE, CA
Email Marketing Manager August 2019 to September 2019
● Complete strategy position detailed with updating and improving the current Nurture campaign and devising new campaigns while working with multinational teams to implement new nurture campaigns
● Build and optimize report dashboards out of Tableau CONTRACTOR, PROPELPLM SANTA CLARA, CA
Email Marketing Manager April 2019 to July 2019
● Assist overworked email staff with Marketo automation
● Design B2B Email Marketing Strategy for 2019
● Design and build new Marketo guided templates for the PropelPLM brands and clients
● Audit current email streams, automation, and ad hoc sends to determine what is relevant and beneficial
● Conceive, write, build new automation programs for Welcome, Demand Generation and re-engagement campaigns
● Teamwork with SFDC admin on data sync between Marketo and SFDC
● Creation of SFDC campaigns to match Marketo campaigns and confirmation of sync between them 3 PAGE
ROBERT L. MULLOWNEY III
**********@*****.***
https://www.linkedin.com/in/robertmullowneyiii/
CONTRACTOR, TECHWORKERS / GE - SERVICEMAX SAN RAMON, CA Email Marketing/Automation Manager March 2018 to September 2018
● Contract for person on 6 month Maternity Leave
● Continue content input to multiple nurture streams, assembly and launch of Automation, event, webinar and one-off emails
● Develop new Process documentation
● Review database to find new areas to explore and market to AMER, EMEA, APAC regions
● Assisted with multi-channel marketing campaign launch and reporting CONTRACTOR, ABBOTT VASCULAR SANTA CLARA, CA
Email Marketing/Automation Manager March 2017 to October 2017
● Revise current email marketing and automation programs
● Distribute overage to 3rd parties dependent upon region
● Develop Process documentation
● Develop Best Practices Documentation
● Build Welcome, unsubscribe and triggered lifecycle automation programs in Marketo with smart campaigns and triggers
● Worked with SFDC admin to develop report generation and exports for Marketo integration
● Create broad strokes for new lifecycle, Welcome, Drip, Unsubscribe, Event, Webinar and Ad-Hoc campaigns eat
Highlight:
Enabled SPF and DKIM with Marketo, Completed and tested CVENT integration CHARGEPOINT Campbell, CA
Email Marketing Manager May 2016 – December 2016
● Development of new email marketing programs including In App, SMS and push to client base
● Interface with and manage third party email vendor
● Devise and record all process documentation for email marketing with vendor.
● Create and distribute reports on email metrics, success and failure analysis. Use reports to enhance following email programs to meet expected KPI's
eat
Highlight:
Devise and enable “Welcome” drip automation campaign Implement triggered automation email to sales team when scoring level was reached Worked with DB team to simplify segmentation into Marketo for ease in segmentation of target groups for email sends Worked with product development teams to create, edit and launch in-app messaging for users across all platforms Assisted in push notification planning with marketing, bus-dev and product development teams 4 PAGE
ROBERT L. MULLOWNEY III
**********@*****.***
https://www.linkedin.com/in/robertmullowneyiii/
LEARNING SCIENCES INTERNATIONAL West Palm Beach, FL Email Automation Manager - Marketo Product Manager February 2014–March 2016
● Assume full accountability in proficiently revising email marketing goals and processes; initiating the layout modification and utilization of Marketo integration; and creating and implementing key strategy for the email marketing and demand generation plan.
● Initiate the development, compilation, and distribution of email reports and analytic s from Marketo reports to track email performance.
● Efficiently oversee and document email marketing processes, Marketo configuration, best practices, and an ongoing digital marketing strategy as currently utilized by the marketing organization company-wide.
● Enabled multi-channel B2b and B2C marketing campaigns with team and calendared each segments launch and report schedule, encompassing: Email, social, blog, SEM and advertising. Highlight:
Increased webinars and newsletter signups by 10% by utilizing Marketo landing pages and forms with unique layouts. Identified “deadwood” segments of list for win-back funnel inclusion. Devised, created and launched feedback automation for each White Paper download or Webinar attendance. CONTRACTOR, SOLARCITY San Mateo, CA
Contractor - Email Marketing Automation Manager July 2013 - December 2013 Drove performance improvements as reflected in the following key initiatives:
● Integration of Marketo as Product Management into the SolarCity email marketing system, which included updating and upgrading current email templates while creating newer, more stable templates to be used by the Marketing Team
● Processing of automation emails from the company’s database into ExactTarget and Marketo Leveraged outstanding marketing expertise in pioneering and executing the following key initiatives:
● Communication strategy for automation, drip, and marketing efforts, in partnership with the senior director of demand generation and senior manager of digital marketing CONTRACTOR, INTERACTIVE DATA CORPORATION Hayward, CA Contractor - Email Marketing Manager March 2012 - June 2013
● Played a vital role in managing and implementing the email process and Marketo platform into the interactive data system; as well as testing all lifecycle automation launched out of Marketo and Campaign Manager.
● Rendered assistance to colleagues in providing copy writing duties for all marketing communications.
● Established and implemented the A/B testing program focusing on best subject lines and email content.
● Assisted product owners with in-app push notifications. CONTRACTOR, GOOGLE Mountain View, CA
Contractor - Email Coordinator January 2011 - April 2011
● Administered the evaluation, update, integration, text conversion, launch, and post-launch analysis of the AdWords Team email to significantly select the client base from the Google's proprietary email systems.
● Took part in identifying change scope for the Google email system, as well as efficiently executing new process documentation for email communications.
5 PAGE
ROBERT L. MULLOWNEY III
**********@*****.***
https://www.linkedin.com/in/robertmullowneyiii/
CONTRACTOR, VISA INC. Foster City, CA
Contractor - Publication Analyst May 2010 - August 2010
● Rendered keen oversight in managing and proficiently recording the upload, launch, targeting, and analysis in StrongMail (currently StrongView).
● Provided expert data entry and client phone support in supporting and overseeing the global client database. CONTRACTOR, GAP INC. San Francisco, CA
Contractor March 2009 - May 2009
● Assisted the Customer Relationship Management (CRM) Team in facilitating high volume of holiday season email marketing campaigns by assembling email lists through Epiphany.
● Coordinated email lists for various brands, such as Gap, Banana Republic, Old Navy, and Piperlime. ACXIOM DIGITAL Foster City, CA 2004–2009
Account Manager; Project Manager 2004-2009
● Created, directed, and implemented online and email marketing campaigns, which included the successful email campaign project for Banana Republic which generated a roadmap to build future client projects.
● Collaborated with the Web Development Team in accomplishing online marketing initiatives tied to email sends.
● Prepared and managed weekly and monthly calendar for the email process, which included the integration, quality assurance (QA), and testing initiatives.
● Solely monitored strict compliance with all CAN-SPAM regulations across the company and all clients.
● Conducted detailed campaign analysis, which included assessing click-through, open, and email bounce rates. OTHER EXPERIENCE
CRITICAL ARC TECHNOLOGIES, INC. San Francisco, CA Senior Product Specialist 2001
RAREFIRE TECHNOLOGIES, INC. Cupertino, CA
Project Manager 1999–2001
JOHNSON & WALES UNIVERSITY North Miami, FL
Chef; Adjunct Faculty 1997–1999
EDUCATION
Bachelor of Science in Culinary Arts
Johnson & Wales University North Miami, FL
PROFESSIONAL DEVELOPMENT
Marketo Certified Expert: 2014 Marketo, West Palm Beach, FL Marketo Certified Associate: 2020 Marketo, Campbell, CA 6 PAGE
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