Administrative Specialists and Marketing Assistant

Deidre Gray

Administrative Specialist and Marketing Assistant

***************@*****.*** • 215-***-****

LinkedIn Profile • Ewing, NJ 08638

Creative professional with experience in devising and executing successful online marketing strategies. Proficient in SEO, PPC, social media, and email marketing. Adept at analyzing data to optimize campaigns, increase ROI, and drive traffic. Skilled in research, content planning, and crafting compelling narratives. Known for developing compelling and effective ad copy, product descriptions, and web content. Proven success in building brand presence through compelling, informative, and visually appealing content.

Areas of Expertise

Project Management

SEO Optimization

Content Strategy & Marketing

Pay-Per-Click Advertising

Brand Voice Development

Multiplatform Digital Marketing

Editorial Writer

Email Marketing

Brand Storytelling

Calendar Management

Digital Advertising Campaigns

Customer Journey Mapping

Content Creator

Community Engagement

Influencer Collaboration

Marketing Automation

Audience Engagement

Conversion Optimization

Professional Experience

L.E.AD. Law Enforcement Against Drugs and Violence, Location 2022 – Present

Administrative Assistant to Marketing and Advertising

Manage daily administrative operations of marketing and advertising department, including handling correspondence, scheduling, and document management. Prepare, edit, and proofread wide range of documents, reports, and presentations. Oversee EVP's busy schedule, including scheduling meetings, appointments, and travel arrangements. Conduct in-depth research to identify trending topics and compiled relevant content to captivate readers. Update, edit, and maintain Social Media Calendar to schedule and optimize content dissemination. Collaborate in development, evolution, and maintenance of LEAD's Style Guide.

●Designed, created, and edited the "Lead with Leo" newsletter to promote organizational awareness, engage supporters, and tell unique story.

●Utilized Canva Pro to create visual identity for marketing materials, ensuring consistent brand image.

●Created visually appealing graphics for social media calendar, capturing attention of sponsors and supporters.

●Employed compelling design techniques to foster online engagement and promote organization objectives.

●Acted as primary point of contact between the EVP and internal/external stakeholders, maintaining open and professional lines of communication.

●Developed and maintained an efficient filing system for marketing and advertising documents, enabling easy access and retrieval of critical information.

Cenlar FSB-Ewing, NJ 2018 – 2022

Mortgage Servicing Professional

Oversaw diverse portfolio of mortgage loans, ensuring compliance with company policies, regulations, and investor guidelines. Provided exceptional customer service by responding to inquiries and resolving borrower issues related to their mortgage accounts. Reviewed and verified loan documents for accuracy and completeness, making necessary corrections to maintain data integrity. Managed various communication channels, including emails, and inbound/outbound calls to maintain open lines of communication with customers and address their needs.

●Maintained highest level of confidentiality of sensitive data, ensuring strict compliance with privacy regulations.

●Assisted customers in resolving questions, concerns, and issues related to their mortgage accounts, applying deep knowledge of loan terms and policies to ensure accuracy and clarity.

●Collaborated with various internal departments, including loan servicing, collections, and underwriting teams, to resolve customer inquiries and facilitate seamless loan servicing processes.

Office Team a Robert Half Company, Princeton, NJ 2016 – 2018

Administrative Assistant

Conducted rigorous quality assurance assessments for various lines of business within NJ Manufacturers' Information technology department, ensuring adherence to industry standards and company guidelines. Contributed to continuous improvement of quality assurance procedures and processes, providing feedback and recommendations to enhance efficiency of operations. Participated in process optimization initiatives, identifying areas for improvement and implementing solutions to enhance productivity and accuracy in document processing.

●Collaborated with cross-functional teams and departments, including operations, compliance, and IT, to streamline document processing workflows and facilitate effective communication.

●Implemented efficient document management practices, including categorization, indexing, and retrieval systems, to facilitate quick and accurate access to essential information.

MACYS, Langhorne, PA 2014 – 2015

Business Manager

Managed opening and closing procedures, including handling cash drawers and bank deposits for cosmetics counter. Received, recorded, and devised sales plans to consistently surpass daily, weekly, monthly, and annual sales targets. Provided expert guidance to customers, aiding them in selecting products that aligned with their individual needs.

●Maintained captivating and high-impact product displays throughout store, enhancing visual appeal.

●Educated customers on range of product/service offerings, ensuring informed and satisfying shopping experience.

Kingdom Church, Ewing, NJ 2011 – 2012

Executive Administrative Assistant

Provided administrative support to three executives and staff, ensuring efficient daily operations. Managed executives' calendars, scheduled appointments, and coordinated meetings/events, and optimized time management.

●Coordinated complex travel arrangements, including flights/accommodations for executives and visiting guests.

●Executed systematic filing systems, optimizing document retrieval and enhancing overall office organization.

●Assisted in reconciling expenses, tracking financial transactions, and maintaining documentation for reporting.

Emily Fisher Charter School, Trenton, NJ 2008 – 2011

Board Liaison Executive Administrative Assistant

Created efficient filing systems and school administration database protocols, enhancing organization of critical documents. Planned travel arrangements for Executive Director and School Board Members, ensuring smooth logistics and cost-effectiveness. Managed Executive Director's daily work schedule, including greeting visitors and responding to telephone and in-person requests for information, optimizing time management and ensuring a professional image for school.

●Assisted in managing school's budget by tracking expenses, preparing financial reports, and assisting with financial planning in collaboration with Finance department.

●Coordinated special events, such as board retreats and school presentations, providing logistical support and ensuring their successful execution.

Education

Bachelor of Arts (BA), Communication Studies

The College of New Jersey

Associate of Arts (AA), Political and Legal Studies

Mercer County Community College

Licenses & Certifications

Digital Marketing Certification from Entity Academy

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