Marketing Manager Project Management

Jenny Rojas

Salt Lake City, UT 801-***-****

*****.*******@*****.***

www.linkedin.com/in/jennyrojas00/

Senior Marketing and Branding Leader

Marketing Campaigns, Branding and Solutions Driving Vision and Success

Strategic and positive professional with 15+ years of experience in marketing campaign development, branding, project management, operations, event planning, relationship building, and strong partnerships. Skilled in data analytics, budgeting, and strategy implementation. Experience collaborating across diverse teams, identifying priorities, and ensuring that organizational needs and projects are streamlined and efficient.

Skills

Comprehensive Marketing Strategies, Project Management, Communication, Partner Relationships, Budget Management, Cross-Team Collaboration, Event Planning & Execution, Field Communication, Operational Efficiencies, Brand Management

Professional Experience

LUMEN TECHNOLOGIES

Senior Regional Marketing Manager 5/2023 – 11/2023

Led a team of field marketers in the top-performing region in the nation, planning and executing consumer and business marketing campaigns and removing roadblocks to provide my team with opportunity to succeed.

Developed comprehensive marketing plans including events to drive brand awareness, engagement, and demand generation, aligning with overall business objectives and marketing strategies.

Built and maintained strong relationships with key stakeholders, including internal leadership, customers, partners, vendors, and industry influencers, to support marketing objectives and drive brand awareness in the market.

T-MOBILE

Senior Regional Marketing Manager 4/2022 – 10/2022

Directed team in strategic planning and execution of events and marketing campaigns for T-Mobile's Northwest Region.

Collaborated with cross-functional teams to ensure alignment of marketing initiatives with broader company goals.

Executed planning logistics and postmortem reporting for over 200 events, tradeshows, conferences, and sales events.

Managed a $5M budget.

T-MOBILE

Regional Marketing Manager 2020 - 2022

Drove success as the top sales region in the nation, collaborated with outside vendors, experiential agencies, and internal sales leaders to build high-impact marketing campaigns that won market share.

Partnered closely with sales teams, operations, and creative teams, increasing awareness for sales initiatives.

Designed an all-encompassing grand opening campaign for 30+ new locations driving visibility, sales, and brand awareness.

SPRINT

Area Marketing Manager 2018 - 2020

Managed team of 5 remote field marketers, planning and executing marketing activities for 150+ store locations, and liaising between field team and regional president.

Grew store traffic by 72% through intense branding efforts and drive-to-retail experiential events.

Recognized for “Exemplifying Marketing Excellence” by national marketing leadership team.

SPRINT

Field Marketing Manager 2015 - 2018

Oversaw events, operations, and marketing activities for retail stores in five states.

Negotiated a robust 3-year sponsorship with the Colorado Rockies and managed all assets resulting in hundreds of new phone activations, accessory sales, and brand exposure to over 2M live fans and over 20M impressions.

Worked in partnership with corporate brand, and content marketing teams to produce more meaningful messaging and positioning, maximizing customer impact and reach.

BLACKBOTTOMS CYCLEWEAR 2010 - 2015

Sales & Marketing Manager

Boosted new customer base by 25% through my role as brand representative, executing sponsorships, and staffing events.

Supervised team of 3 and managed contracting, set-up, logistics, staffing, and sales at events.

Coordinated off-site promotional events, including Bike MS 150 (UT/ID), Tour de Palm Springs (CA), Tour de Cure (UT), and Interbike (NV), highlighting brand and products to attract new customers.

SPRINT

Consumer Marketing Manager 2006 - 2009

Served as liaison between corporate offices and field guaranteeing proper deployment of new programs, promotions, and events. Engaged in joint marketing with centralized marketing teams such as segment, integrated, and brand.

Established marketing programs across three states.

Assisted in planning and executing large-scale national partnerships, including Phoenix Open, International Skiing Freestyle Event (Park City, UT), NASCAR Nextel Cup Race (Las Vegas and Phoenix), Super Bowl (Glendale, AZ), Bon Jovi Tour Sponsorship (Denver, Phoenix, and Las Vegas), Gold Cup Soccer (Denver), and Utah Jazz (Salt Lake City).

Education

Bachelor of Science (BS), Mass Communication, University of Utah, Salt Lake City, UT

Other areas of study include Media and Public Relations

Community Involvement

TEDx Salt Lake City, Assistant Licensee, Salt Lake City, UT, 2017 - Present

Big Brothers Big Sisters of Utah, Mentor, Salt Lake City, UT, 2000 - Present

Ronald McDonald House of Salt Lake City, Volunteer, Salt Lake City, UT, 2018 - 2019

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