Account Executive Senior

Terry W Haygood

(cell) 760-***-****

*****.**@***.***

PROFESSIONAL SUMMARY

Over 30 years of progressive sales and marketing experience, highlighted by a record of demonstrating increased market share and exceeding assigned budgets. Consistent history of consulting with various levels of management, building lasting relationships, planning and executing marketing strategies with new and existing clients alike.

SKILLS

Leadership/Teamwork

Media Planning

Complex Problem Solving

Sales

Marketing

Active Listening

Critical Thinking

Lead Generation

Microsoft Office Suite

PROFESSIONAL EXPERIENCE

NATIONAL CINEMA MEDIA-Riverside County

August 2018-November 2018

Regional Account Director

Assigned South Riverside County and West San Gabriel territory to develop local business in support of cinema advertising for 10 theaters in my territory. After 3 months, developed over $70,000 in new business. However, because of heavy market losses, my position was eliminated along with 20 other sales positions.

WELK RESORT- ESCONDIDO, CA

March 2017-June 2017

Golf Pro Shop Assistant

Assisted resort guests and general public in checking in for golf rounds and assisted in setting up and executing various tournaments held at the resort.

iHEART MEDIA – Temecula, CA

August 2015 - August 2016

Senior Account Executive

Hired as a Senior Account Executive charged with developing new business for unranked radio station in Temecula, CA

Heavy emphasis on cold calling new clients and developing relationships.

Generated over $40,000 in new business in the first six months.

Created and sold various promotional opportunities to reach new categories of clients and generate revenue.

VIAMEDIA – Temecula, CA November 2008 – December 2013

Senior Account Executive

Responsible for developing client relationships, driving advertising sales within a designated market area, working closely with production teams on client creative, strategic thinking and analytical skills. Managed and executed information, collections, analysis and communication with internal teams and clients.

New rep firm office, representing Verizon FiOS, requiring heavy emphasis on cold calling and new account development

Created and proposed advertising recommendations that best suited customer needs

Prepared accurate advertising contracts on behalf of the company

Consistently exceeded budget, developing over $500,000 in new business annually

Ranked in top 3 salespeople in Los Angeles

Surpassed over $1,000,000 in billing for 2013

CHARTER COMMUNICATIONS – Orange County, CA

June 2003 - Aug 2008

National Sales Manager

Accountable for selling national media advertising by working with national representation firms, clients, agencies and local management designees to proactively facilitate field-driven national spot advertising across assigned markets.

Responsible for all National and Regional advertising for the Los Angeles market

Enhanced relationships with all 8 national offices and agencies alike

Met or exceeded annual budgets

COX COMMUNICATIONS– Orange County, California May 1996 – Nov 2002

Account Executive

Promoted, sold, and retained business solutions for numerous local clients.

Sales Leader last four years in a row, averaging $1.7 million in revenue

Awarded “Salesman of the Month” four times

Awarded Employee of the Year in 2000

EDUCATION

University of Iowa TV Radio and Film/Marketing

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