Creative Director

ALANA WATERS-PIPER

CREATIVE DIRECTOR FOR MULTICHANNEL TEAMS CREATIVE STRATEGIST

Email: *****@***********.*** Location: Chicago, IL Portfolio: alanawaters.com Phone: 312-***-****

OVERVIEW

Creative Director, Alma Lasers

Global Creative Director, Claire's & Icing Stores

Adjunct Professor of Digital Image Design, Columbia College Associate Creative Director, MMG Agency

Associate Creative Director, Walgreens eCommerce

EMPLOYMENT HISTORY

Apr 2010 - Present

Creative Director, Contract/Freelance • Digital, UX, Photo/Video Alana Waters Creative at Chicago

Contracts or freelance projects I take between full time roles. Digital, UX, photo/video projects, video production, leadership, and communication, delivering outstanding outcomes. Clients: United Airlines, Walgreens, Kendra Scott, Sears, McDonald's, and Procter & Gamble. Highlights:

Associate Creative Director, Walgreens.com Chicago, IL In this role, I managed a creative team responsible for designing architecture, user interface, and messaging for Walgreens' online properties. I led the concept to launch and post-launch optimization of Walgreens' buy online, pickup curbside model, Web Pickup. These enhancements led to a 200% increase in online curbside pickup adoption.

Senior Art Director, Pfizer Chicago, IL

As a Senior Art Director, I managed a creative team and produced integrated creative solutions across various channels, including digital/interactive, print, and photography. UX Associate Creative Director, BarcodesInc.com Chicago, IL In this position, I managed a creative team and produced all digital marketing and user experience designs for a B2B company. Through optimization of the eCommerce checkout flow, we achieved a 200% lift in conversion. Director of Interactive Services, Marketing Support, Inc. Chicago, IL Managed strategy and production for Dalai Lama's event at University of Wisconsin, enhancing engagement through social media and interactive Q&A.

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Oct 2022 - Jan 2024

Creative Director

Alma Lasers at Chicago

Mentored and developed team members, fostering a positive work environment and enhancing overall team performance. Developed and communicated strategic briefs, streamlining processes and improving vendor management efficiency by 40%. Utilized analytics-driven approaches for weekly collateral reviews.

Prioritized team development and provided servant leadership support. Committed to delivering high-quality results efficiently, leveraging excellent communication and teamwork skills. Directed cross-platform digital marketing campaigns, boosting online engagement, and ensuring alignment with company goals. Led video/photo production projects, enhancing visual content quality and driving a 20% increase in customer engagement. Utilized data-driven insights to optimize weekly collateral reviews, resulting in a 15% improvement in marketing efficiency. Directed cross-functional teams to produce innovative marketing materials, resulting in a 20% increase in customer engagement. Led video/photo production projects, significantly improving visual content quality and increasing customer engagement. Facilitated cross-departmental collaboration, ensuring cohesive marketing efforts and driving increased team productivity. Implemented comprehensive brand strategy, strengthening brand identity.

Sep 2015 - Jun 2019

Adjunct Professor

Columbia College Chicago at Chicago, IL

As an Adjunct Professor at Columbia College, I taught Digital Image Design, covering Adobe Creative Suite, HTML, and CSS.

Apr 2017 - Mar 2019

Global Creative Director

Claire's & Icing Stores at Hoffman Estates

Oversaw content creation, digital design, UX, copy, photography, video, packaging, and print for Claire's and Icing Stores Managed a 22-person team in Chicago and Birmingham, UK Collaborated closely with executives and

stakeholders Icing.com surpassed all brick and

mortar sales within one year Mentored and

empowered team members

Developed workflows

Ensured cohesive brand alignment across all channels Directed cross-functional teams to achieve a 150% increase in digital engagement, enhancing brand visibility and customer interaction. Implemented strategic initiatives that streamlined design processes, reducing project turnaround time by 25% and boosting efficiency.

EDUCATION AND TRAINING

Bachelor of Fine Arts

School of Visual Arts at New York City, NY

Major: Photography Minor: Mass Media

UX Design & Best Practices

Nielsen/Norman Group

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AWARDS

American Advertising Federation

Addy: Gold, Cinematography/Videography

Palm Beach Tan: USVI Campaign. Art Direction, wardrobe/hair/makeup & prop design, on-set wardrobe/styling. (Agency: Archer Malmo)

American Advertising Federation

Addy: Silver, Local Television Campaign

Southland Resort & Casino: Creative concept, storyboards and on-set AD for their Now Open campaign. All multichannel creative.

(Agency: Archer Malmo)

American Business Awards

Stevie Award

Client: Procter & Gamble, Crest Whitening Emulsions social media campaign. Role: Video Editor. (Agency: MMI) SKILLS

508 Compliance

Adobe Creative Suite

Adobe Photoshop, Illustrator, InDesign

Agile Methodologies

Art Direction

B2B Marketing Creative

B2C Marketing Creative

Brand Development

Coaching & Mentoring

Concept Development

Copywriting

Corporate Identity

Creative Direction

Creative Problem Solving

Creative Strategy

D2C Marketing Creative

Digital Marketing

Digital Media

Ecommerce

Email Marketing

Graphic Design

Logo Design

Marketing Strategy

Online Advertising

Packaging Design

Photography

Process Design & Optimization

Social Media Marketing

Team Leadership

Typography

UX Research

UX/UI

User Interface Design

Vendor Management

Video/Photoshoot Production & Editing

Web Design

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