Social Media Marketing Communications

Brian C. Knapp

*** ***** ***. • Akron, OH ***** 404-***-**** **********@***.***

Experienced marketing communications and design professional with over 10 years of experience in all marketing communications including digital, promotions, analytics, product launches, photography, creative graphic design, project budgeting, purchasing and procurement, possess exceptional organizational skills, time management ability, and attention to detail; thrives in high-pressured and customer focused environments.

CORE COMPENTENCIES

● Website & Email Analytics ● Website Creation & Management ● Purchasing & Procurement

● Graphic Conception & Design ● Social Media Management ● SEO & PPC Advertising

● Digital & Traditional Marketing ● Film & Video Production ● Campaign Management

PROFESSIONAL EXPERIENCE

Print and Marketing Associate 04/2019 – 08/2019

Staples Office Superstore Akron,OH

Provide customer service to customers in need of print and marketing needs

Production of business cards design, brochures, invitations, posters and literature

Setup, provide guidance and implement print mailer marketing campaigns for customer’s businesses

Copying, printing, laminating and cutting of marketing materials

Troubleshoot production equipment including repairing copy machines, un-jamming, blade changing and other preventative maintenance

Marketing & Digital Media Specialist 07/2018 – 10/2018

Zebra Skimmers – Temporary Assignment Solon,OH

Creation of new company website including graphics, content, SEO utilizing WordPress & CS6

Create, manage and schedule multiple email campaigns. Track ROI from targeted audiences

Prepare trade show literature, promotional items and booth setup to enhance company presence

Integration of e-commerce into company website to promote and increase company sales

Marketing Manager/Digital Marketing Specialist 10/2017 – 06/2018

Ability Business – Temporary Assignment North Canton, OH

Developed new company website including graphics, content, SEO, and ROI

Conceptualized and developed new marketing materials used online, in print mailings and all advertising

Managed and create multiple email campaigns targeted to specific audiences

Managed and update data base of leads with incoming leads and prospects

Oversaw and attend trade show opportunities to enhance company presence

Created and produced promotional videos for company products for use on website and YouTube

Performed sales activities such as cold calling, emailing and scheduling sales consultations

Marketing Director 05/2015 – 12/2016

Vogelsang Ltd. Ravenna, OH

Responsible for development of company brochures, booth signage, booth setup and tear down, and follow up of leads at multiple trade shows the company attended

Drove campaigns, and oversaw or updated all social media to assist Product Manager’s targeted market segments for specific products utilizing proAlpha ERP for resource management

Utilized all appropriate marketing tools and media to insure fully rounded campaigns and maximum exposure or to insure successful product launches

Produced corporate videos and photographs for social media, webinars, and internal communications

Assessed analytics with Management to evaluate effectiveness and maximize ROI

Purchasing and Procurement of all marketing related products and assist with purchasing department

Managed and assisted international team to create and maintain all global company literature, including brochures, technical papers and press releases

Marketing Director 12/2012 – 04/2014

HAPCO, Inc. Kent, OH

Oversaw all marketing aspects for HAPCO, Inc., and its sister company dbaTarpco

Responsible for purchasing of all marketing collateral and procurement

Managed all social media initiatives and track effectiveness

Increased wear part sales by developing new product packing and distributor awareness

Managed multiple Google Adwords accounts, keywords and lead forensics

Marketing/Communications Manager 03/2010 - 11/2012

Laser Atlanta, LLC Norcross, GA

Prepared marketing material, communication programs, and email blasts

Planned and attended trade show events, booth design and banner creation

Database management, website creation and management of 3 websites including e-commerce

Managed national statewide Request For Proposals (RFP) procurement process

Created and maintained digital and print library of marketing resources

Marketing/Communications Manager 07/2005 - 12/2009

Construction Resources, Inc. Decatur, GA

Supervised all corporate marketing and public relations activities, which included all internal and external communication for 10 inter-related companies and six related showrooms

Planned and coordinated all external corporate representation at trade shows and industry functions including booth design, layout, and setup.

Managed Google Ad words advertising as well as organic search engine optimization

Designed, built and managed all ten websites for the company

Successfully launched and maintained new social media sites on Facebook, Twitter, Flickr, Active Rain and other social media sites

Designed, produced and distributed all corporate marketing and promotional literature

Performed as company photographer responsible for all photography used on website, showroom displays and all company literature

Wrote scripts and copies for radio spots, promotional videos and phone messaging

TECHNICAL SKILLS

Microsoft® Office Programs ● Adobe® Creative Suite Programs

Microsoft® Front Page ● Adobe® Premiere

AVID® Non-Linear Editor ● Microsoft® Navision

Apple® Final Cut Pro ● Pro Show Producer®

proAlpha ERP Business Management Software ● PC & Mac Platforms

EDUCATION

Bachelor of Fine Arts, Visual Communication

American InterContinental University Atlanta, GA

Print and digital design with a concentration in website design & development. Cum Laude Graduate. Diploma received.

Relevant Coursework: Advanced web design and development, graphic design principles and digital/print best marketing practices.

Associate in Science in Film and Video Production

Florida Metropolitan University Orlando, FL

Concentration in film, video production and desktop publishing. Suma Cum Laude Graduate. Diploma received.

Relevant Coursework: Film, video production, photography and desktop publishing. Diploma received.

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