Content Writer Digital Marketing
Resume:
**************@*****.***
Bangalore, India
Profile Snapshot
9+ years of experience in lead
generation and brand
promotion via content
marketing initiatives
Expertise in implementing
SEO-backed content
marketing strategies
Expertise in writing
technology content (AI,
ML, Cloud computing
Technology, Big data
Cybersecurity, Data
Backup and Recovery) for
B2B audience
Technical Content
Documentation Specialist
at BETSOL (Dell Migration
software)
Advanced Digital marketing
certification from Google
(Credential ID Y8F NLN L43)
Instructional Design and
Content Writing
Certification from the
Vibrant Wavelength
Institute, Delhi
Expertise
Content writing
Drafting technical
content
Lead generation
Multi-channel
content management
Editing and
proofreading
Hand-on experience
in JIRA, Confluence,
WordPress,
SharePoint, Figma
Education
2006 M. A – Political Science, Assam
University - 55%
2003 B.A – Political Science, Assam
University – 52%
2008 B.Ed. – T.T College, Assam
University – 60%
Work Experience
SENIOR CONTENT WRITER – DIGITAL MARKETING IIHT-TECHADEMY 2023 (Mar-Oct)
Gathering technology inputs from the sales team and SMEs to build on insights
Converting technical inputs from the SMEs into thought leadership content
Building SEO-optimized content for blogs, guest posts, eBooks, landing pages, articles, and social media snippets regularly
Providing instructions to graphic designers for suitable designs for narratives
Drafting content for video marketing initiatives. CONTENT WRITER INNOVACCER 2022 (Feb-Nov)
Met various content-related requirements to promote Innovaccer’s Data Activation Platform (DAP)
Closely worked with the Product team to develop collaterals for healthcare event ads, blogs, case studies, articles, eBooks, case studies, infographics, press releases
Worked with the lead generation team to develop various email marketing
(nurture) campaign
Edited and proofread event materials for B2B audiences (Health-tech IT companies)
Interviewed marketers and SMEs to derive content narratives. TECHNICAL CONTENT WRITER BETSOL SOFTWARE 2021(Feb-Sept)
Drafted blogs and articles for data science topics such as AI/ML, Big data, Analytics, Data backup and recovery software
Drafted end-user documentation & Knowledge Base (KBs) for Dell Migration projects & troubleshooting in collaboration with IT solution architects
Developed website copies for the BETSOL Careers page & CSR Page
Had hands-on experience in reviewing webpage content using Figma, SharePoint, and Confluence documentation tool
Improved the readability score using WordPress CMS for SEO Optimization. TECHNICAL CONTENT SPECIALIST ALL BLUE INFOTECH 2019-20
Proofread and edited blogs for B2B audiences
Drafted emailers and banner ads
Developed Video scripts, eBooks, blogs, Google ads, and articles
Published content using CMS (i.e., WordPress tool)
Developed email Marketing sales pitches for seasonal campaigns
Created infographics and coordinated with the graphic designers for illustration
Updated Website content as per the SEO guidelines. CONTENT MARKETER METRICFOX PVT. LTD. Apr, 2015- Apr, 18
Managed end-to-end marketing initiatives of the company for its products and departments
Comprehended & articulated content for (website, blog posts, articles, social updates, banners, case studies, guides, white papers, etc.) for B2B target audiences
Created content for print, banner advertising, and product descriptions
Designed & developed email pitch for email blasts
Researched markets & industries to compare and create content that is innovative and original
Designed & developed SlideShare presentations related to ORM (Online Reputation Management)
Developed meta titles & meta descriptions to drive Google rankings.
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