Social Media Marketing

PROFESSIONAL SUMMERY:

An accomplished professional with over a decade of robust experience in Operations, Marketing, Retail Partnership, Vendor Management, Customer Service and Talent Acquisition within the Entertainment, Media, Recruitment & BPO industries. Specialized in Social Media Marketing and Operations. Known for a proactive and results-oriented approach, consistently delivering excellence through strategic planning and innovative solutions. A self-motivated individual committed to achieving objectives with precision and efficiency. Key Skills & Competencies:

• Social Media Marketing Strategy

• Project Management & Operations

• Microsoft Office Suit: Excel, PowerPoint, Word

• Google Sheets & Google Workspace

• Canva for Creative Design

• Video Editing

• Proficient in Job Portals & Recruitment platforms

• Time Management

PROFESSIONAL EXPERIENCE:

Current Employer:

Shagun Worldwide INC. - Bollywood Bingo Board Game - (Feb’ 23 - Present) Marketing & Operations Manager (Work from Home)

Roles and Responsibilities:

• I hold a central role at Shagun Worldwide Inc., leading the entire lifecycle of the recently launched board game, Bollywood Bingo.

• Overseeing all aspects of Bollywood Bingo’s development, from its conceptualization and design to its successful launch in February 2023.

• Managing the production and quality assurance processes, collaborating closely with the manufacturing partner in China to ensure top-tier standards and on-time delivery.

• Nurturing and maintaining robust relationships with retail partners, strategically positioning and negotiating optimal placements to maximize market presence and game box distribution.

• Actively engaged in networking events, utilizing personal interactions to promote Bollywood Bingo and foster valuable connections within the industry.

• Orchestrating day-to-day operations, ensuring the seamless functioning of the Bollywood Bingo segment within Shagun Worldwide Inc.

• Implementing effective sales strategies, participating in exhibitions and leveraging various social media platforms for advertising, resulting in increased game sales and market expansion.

• Facilitating the hosting of Bollywood Bingo at private parties and community events, collaborating with event management companies to broaden the game’s reach. Shweta Kapoor

(Marketing Professional)

36098 McKeown Terrace, Fremont, California 94536

Contact: +1-510-***-****

Email: *********@*****.***

LinkedIn Profile: linkedin.com/in/shweta-kapoor-26633a3b Previous Work Experience:

GT Solusn – (Nov’ 19 – Feb’ 23)

Sr. Talent & Acquisition Consultant (Work from Home) Role and Responsibilities:

• Networking with potential hires and generating business through professional groups, social media search, job posting websites, email marketing, follow-up calls, referrals and cold calling.

• Build Long-term relationships with clients by providing quality candidates within the time limit.

• Recognize and strive to meet client’s hiring needs.

• Create and implement recruiting strategies.

• Create and post job advertisements on various portals.

• Search for potential candidates using hiring databases and social media.

• Assess applications and resumes.

• Conduct initial phone screens to create shortlists of qualified candidates.

• Match applicants to job positions.

• Interview candidates on phone for a wide range of roles (Junior, middle and senior)

• Track hiring metrics include time-to-hire, time-to-fill, and source of hire.

• Design and measure the results of candidate experience surveys.

• Train and advise hiring recruiters on interviewing techniques and assessment methods.

• Follow-up with the candidates throughout the hiring process.

• Maintain a database of potential candidates for future job openings

• Establish recruiting requirements by studying organization plans and objectives and speaking to the management to discuss needs.

• Evaluate applicants by discussing job requirements and applicant qualifications with hiring authorities and interviewing applicants on a consistent set of qualifications.

• Update job knowledge by participating in educational opportunities, reading professional publications, maintaining personal network, and participating in professional organizations. Nexbrands Inc. (Gurgaon) - (Apr’19 – Oct’ 19)

Sr. Key Account Manager – National Corporate Sales Branding & PR Role and Responsibilities:

• Sales & Revenue generation through national corporate clients for broadcasting (TV show Brand Vision on Times Now, CNBC Awaaz. Republic TV) and On-ground National PR activities for Brand Vision.

• Product selling by establishing contact and developing relationships with prospects recommending solutions.

• Maintaining relationships with clients by providing support, information and guidance; researching and recommending profit and service improvements.

• Preparing reports by collecting, analyzing and summarizing information.

• Devising new and original strategies and techniques necessary for achieving the sales targets

Infomedia18, Network18 Media and Publishing Ltd., Askme.com (Ahmedabad) – (Aug’11 - Jan’15)

Regional Tele-Sales Centre Manager – Gujarat, MP & AP Role and Responsibilities:

• Sales & Revenue thru leads generated by appointed Call Centres with total manpower of 200+ agents based out of Gujarat, MP & AP locations.

• Ensuring Call Centre operations are operating as per contract defined SLAs.

• Managing Ad Sales for Gujarat / MP & AP for Advertising products of Network18: TV advertising CNBC Awaaz & IBN7, Infomedia18: Yellow Pages, Exhibition stalls and catalogue, Askme.com: Online Portals, email marketing.

• Visiting high value clients along with the Business Development team for presentation and converting lead into final sale.

• Mystery clients visit to check the quality of leads generation of the team for quality check & improvement.

• Ensuring Revenue Generation by business extraction thru New clients via tele-marketing in Gujarat / MP & AP Region.

• Ensuring Smooth Relations between Tele-Sales & Field Sales team for Enhanced Revenue Generation.

• Analyzing market potential thru data mining via various sources - Online, Television, Newspapers & hoardings.

• Monitoring daily MIS and HO reporting.

• Maintaining inter departmental relationship for smooth and effective operations.

• Launching and managing incentive programs leading to enhanced team performance.

• Conducting Product, Sales & Telephonic skills training sessions for team thru Self & Sales Managers

Achievements:

• Rewarded Top Gun for Top slot achievement in Call Centre business growth consistently for 6 months.

• Best Tele Sales Centre Performance Award (Nationally) – Jan’14.

• 96% target achieved within first month of joining (Aug'11)

• Awarded with Prestigious Top Regional Tele Sales Head, three times in a row from Oct'11 - Dec'11

• Cracked 31 clients from Exhibition Data between Dec'11-Mar'12. with Doshi Trading Co. being the single biggest contribution worth Rs 600k.

• Supported local business manager in cracking big corporate client "Super Nova Engineers" worth Rs 360k within first 3 months of joining (thru regular visits at customer premise)

• The only manager to have a team achieving Exhibition lead generation v/s conversion. target thru close monitoring & training in Dec'11.

• Overall achievement stood at 158% vs. target - all time high in a month ever achieved by a team across India.

• Recognized with numerous team and individual excellence awards.

• Awarded for paperless Office: End-to-End TME process migration from Paper to Sophisticated Computerized resulting in High Process / Team Productivity.

• Managed Accidental Attrition: Tactfully handle TME (tele-marketing executives) attrition & took charge of the situation in minimal performance impact in Feb'12 & Mar'12.

• Managed Accidental Attrition: Tactfully handle TME (tele-marketing executives) attrition & took charge of the situation in minimal performance impact in Feb'12 & Mar’12. GENPACT (Gurgaon) – (Oct’03 – Oct’07)

Process Developer – Customer Care (GECFA)

Role and Responsibilities:

• Heading a project "Next-Gen" this involves migration from traditional software to an advanced version for productivity improvement.

• Monitoring & analyzing day-to-day SLA & KPI target meet.

• Completing team appraisals and giving feedback for their professional and personal growth.

• Enhancement of relationship value with existing customers, conceptualize & roll out process streamlining & productivity improvement initiatives for business profit increment.

• An Expert in various financial products of Credit Cards provided by GE Money to its customers all over Australia.

• Training team members and imparting process knowledge for better customer satisfaction through better query resolution skills.

• Working on escalated queries and resolving issues faced by customers of GE Money.

• Keeping close watch on the resolution of Customer Queries to make sure that they are accurately resolved.

• Liaise with Business (GE Money) in Australia for Business Development and New Policy Implementations for process improvement

• Developing and Maintaining various databases and MIS for monthly reporting to Management Leadership in India and to regional headquarters in Australia GE Money

(GECFA)

• Closely monitoring the local Credit Card Business and other operation units to get the agreed TAT (Turn around time) established by GE Money and improve it further.

• Control and monitor process quality to ensure it is compliant with GE norms.

• Taking extensive care of customer accounts and working on their issues to get the resolution at the earliest.

• Keeping close watch on Market Trends for company growth and new market development for GE Money.

• Identify process improvement areas through application of Lean for better CSAT and business benefit.

• Identify training need and developmental areas of team for personal and process development.

Achievements

• Attended 6 months Management Training Program as a part of Management Trainee Assessment.

• Consistent Performance, Process Improvement & Display of GE values resulted to Promotion as Assistant Manager.

• Winner of the 'Best Individual Display of Teamwork'.

• Recognition for the maximum number of Customer Problem Resolution with Best Solution Provided.

• Best VOC (Voice of Customer) award winner for customer problem resolution.

• Recognized and Awarded by VP and Head of operations GE Money for achieving and maintaining Six Sigma Quality benchmark in Customer Problem Resolution.

• Winner of the 'Best Individual' Award-2005.

• Recognized and Awarded by Manager Operations for successfully streamlining the Credit Refund Process in India.

• Awarded Lean (5S) certification from GENPACT.

• Cleared basic Six Sigma Certification Program (DMAIC Technology).

• Soft Skill certification from GECIS.

• Won Gold and Silver awards for exemplary performance leading to operational excellence. Jindal Intellicom Pvt. Ltd. (New Delhi) - (Jan’03 – Oct’03) Sr. Team Member – Customer Care T- Mobile & Orange Telecom Role and Responsibilities:

• Handling customers of T-Mobile & Orange Telecom with extra care and responsibility.

• Verify Telephonic sales

• Take critical supervisory sales calls.

• Team handling in absence of Team Leader.

Achievements

• Won Employee of the month award three times consecutively for extraordinary performance.

• Handling escalated customer and team queries.

• Was authorized to handle team in absence of Team Leader.

• Authorized to take Supervisory and escalated calls

• Generation of MIS reports for Management decisions.

• Handling team queries being a process expert.

Rana’s Institute Of Foreign Languages (Haridwar) - (May’01 – Jan’02) Voice & Accent Trainer

Role and Responsibilities:

• Conducting Voice & Accent and Personality Development Classes.

• Conducting Personality Development classes

• Conducting Voice & Accent Training classes.

• Preparation of training material for language sessions. Professional Development & Proficiency:

• Social Media marketing: Implemented Comprehensive social media strategies to enhance brand presence and engagement.

• MS Office & Presentation: Proficient in utilizing MS Office Suit for data analysis, reports and compelling presentations.

• Canva & Design: Skilled in creating captivating designs using Canvas for various marketing collateral.

• Job Portals & Recruitment Tools: Expertise in navigating and utilizing various job portals for recruitment and talent acquisition.

• Actively learning about the integration of AI tools for streamlining day-to-day operations and optimizing time management.

Educational Development:

• Advance Digital Media & Marketing course from Digiperform Dwarka, New Delhi, India

• Bachelor of Arts from Kumaun University, Almora Campus, Uttarakhand, India

• Senior Secondary from Adams Girls-Inter College, Almora, Uttarakhand, India

• High School from Adams Girls-Inter College, Almora, Uttarakhand, India

• Computer Application Course (CCA) from CCIS Almora, Uttarakhand, India

• Textile Designing One Year diploma from O.N.G.C, Dehradun, Uttarakhand, India Trainings & Certifications:

• DMAIC/Six Sigma Technology certification from GECIS

• LEAN certification from GECIS

• Soft Skill certification from GECIS

• Voice & Accent training from GECIS

• Time Management training from Genpact

• Management program from Genpact

Personal Details:

Date of Birth: August 6th, 1980

Gender: Female

Nationality: Indian

Language known: Hindi, English & Punjabi

Permanent Address: 36098 McKeown Terrace, Fremont, California 94536 Declaration: I hereby declare that the information furnished above is true to the best of my knowledge.

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